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• Discovers rational
(logos), emotional
(pathos) and
ethical (ethos)
proofs (pistis)
INVENTION
• Arranges those
proofs strategically
ARRANGEMENT
• Clothes the ideas
in clear and
compelling words
STYLE
• Delivers the
product
appropriately
DELIVERY
A Speaker…
MEMORY

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Aristotle

  • 1. • Discovers rational (logos), emotional (pathos) and ethical (ethos) proofs (pistis) INVENTION • Arranges those proofs strategically ARRANGEMENT • Clothes the ideas in clear and compelling words STYLE • Delivers the product appropriately DELIVERY A Speaker… MEMORY