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Facebook & Sentiment Analysis: Lessons Learned

Facebook can be another platform to help                                    Sentiment analysis can help identify trends
       improve customer service                                            and issues affecting the shopping experience

                                                                                              Negative Sentiment*
                                                                                                                     39.3%
                                                                                           35.7%

                                                                                  30.1%
                                                                                                                                     27.4%

                                                                                                     20.6%
                                                                                                                             18.3%

                                                                                                                                                     13.3%
                                                                                                             10.3%                           11.2%




Source: unmetric (link: http://bit.ly/ZXe3Du )                                 *Represents share of posts, excluding admin posts.
                                                                               Source: Balvor LLC

                                                 Copyright © 2012 Balvor LLC. All Rights Reserved.                                                           1

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Unmetric facebook analysis

  • 1. Facebook & Sentiment Analysis: Lessons Learned Facebook can be another platform to help Sentiment analysis can help identify trends improve customer service and issues affecting the shopping experience Negative Sentiment* 39.3% 35.7% 30.1% 27.4% 20.6% 18.3% 13.3% 10.3% 11.2% Source: unmetric (link: http://bit.ly/ZXe3Du ) *Represents share of posts, excluding admin posts. Source: Balvor LLC Copyright © 2012 Balvor LLC. All Rights Reserved. 1