2. AIM/OBJECTIVES
Tomake clear the concept Communication.
To highlight and discuss the principles of
Communication
To look at/discuss a few Communication
models
3. COMMUNICATION
Definition:
Communication is the exchange and flow of
information and ideas from one person to
another; it involves a sender transmitting an
idea, information, or feeling to a receiver
4. COMMUNICATION
Communication is defined as a process by
which we assign and convey meaning in an
attempt to create shared understanding
between/among two or more persons.
5. COMMUNICATION
Definition:
Communication is the activity of conveying
meaningful information. Communication
requires a sender, a message, and an intended
recipient, although the receiver need not be
present or aware of the sender's intent to
communicate at the time of communication; thus
communication can occur across vast distances
in time and space.
6. DEFINITIONS OF ORAL
COMMUNICATION
1) Oral communication describes any type of
inter-action that makes use of spoken words
2) Oral communication implies communication
through mouth
3 Oral communication includes individuals
conversing with each other, be it direct
conversation or telephonic conversation
7. FORMS OF ORAL COMMUNICATION
Forms of oral communication includes;
Speeches
Presentations
discussions.
8. WHEN IS ORAL COMMUNICATION
RECCOMMENDED
Oral communication is generally
recommended when the communication
matter is of temporary kind or where a
direct interaction is required. Face to face
communication (meetings, lectures,
conferences, interviews, etc.) is significant
so as to build a rapport and trust
9. PRINCIPLES OF COMMUNICATION
Whether one is speaking informally to a
colleague, addressing a conference or
meeting, writing a newsletter article or
formal report, the following basic principles
apply: Know your audience.
10. PRINCIPLES OF COMMUNICATION
• Know your purpose.
• Know your topic.
• Anticipate objections.
• Present a rounded picture.
• Achieve credibility with your audience.
11. PRINCIPLES OF COMMUNICATION
• Follow through on what you say.
• Communicate a little at a time.
• Present information in several ways.
• Develop a practical, useful way to get
feedback.
• Use multiple communication techniques.
12. COMMUNICATION MODELS
Models are representations. A model is designed
to provide a simplified view of some more
complex object, phenomenon, or process, so that
fundamental properties or characteristics can be
high-lighted and examined.
13. COMMUNICATION MODELS
Models highlight some features that their
designers believe are particularly critical,
and there is less focus on other features.
Thus, by examining models, one learns not
only about the object, situation, or process,
but also about the perspective of the
designer.
