Learn the basics of driving internet traffic for free through powerful search engine optimization tactic and online tools. In this we will cover keyword research, on page optimization, free internet marketing tools, and more.
1. The basics of
Search Engine Optimization
Part One: Keyword Research and Introduction to on-page SEO
Affiliate Marketing 102
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3. “The process of getting traffic
from the „free,‟ „organic,‟
„editorial,‟ or „natural‟ listings on
search engines”
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Source: Search Engine Land
SEO is…
9. Today we‟re going to focus on keyword
research and the basics of on page SEO.
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Part One: Keyword Research and Introduction to on-page SEO
10. Brainstorm keywords and
phrases that relate to your
page‟s content
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Keyword Research: Getting Started
11. Car Insurance Brainstorm:
-deductible
-coverage
-car insurance rates
-teen drivers insurance
-comprehensive insurance
-car insurance
-collision
-auto insurance
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Let‟s use car insurance as an example…
12. Using Google‟s
free keyword
research tool.
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https://adwords.google.com/o/KeywordTool
18. Organize your results
the objective is to find terms with low
competition and a high amount of searches.
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Step five:
20. Go to Google‟s homepage
*make sure you‟re signed out of your Google account
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Check Competition:
27. www.bankaffiliates.com/publishersThe Affiliate Network for Financial Publishers
H1, H2 and H3 tags
these are headings found throughout a
webpage that communicate to search engines
what the page is about.
Tip: H1 tags have the highest influence on search engines.
Influence decreases as the number decreases.
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Incorporate keywords
these tags are where you want to incorporate
your strongest keywords. The closer to the
beginning of the heading, the better!
31. Title Tag and Meta Description
your title tag and metadata description
should include your most powerful
keywords. Again, the closer to the
beginning of the header and sentence, the
better.
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33. Warning:
Do not fill your page, title tag or meta
description with the same keyword phrase.
Stuffing these areas with a keyword will result in
a penalization in search results.
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34. Congratulations!
you are now a beginner at SEO
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Coming Soon!
Backlinking Strategies for winning SEO
Content Marketing and Lead Generation