The work experience includes extensive exposure in building business relationships with the customers, stakeholders. Developing communications strategies, measuring engagement levels and analysing the client feedback to provide superior customer experience has been one such focus area, with excellent branding to achieve the objectives. Goal-oriented, cost-conscious, results-driven are the strengths that I have in me. My proactive role has been as a catalyst, initiating internal communication and brand management. To accomplish this, regular internal meetings and brand audits have been conducted with an assurance that there is active participation at all levels with transparency. The proficiency also includes in creating and executing promotional campaigns that has been acquired from prior work experiences. I believe, recognising the internal audience is as important as the external one because it’s the first step towards improving how the company engages with the people that live the brand. A well-structured and cross-functional approach to internal communications will drive cultural, behavioural and long-term change, ensure employee buy-in to business goals, encourage innovation and meet the information needs of the organisation. Using the vision, through effective communication, I work to bring knowledge to individuals in order to impact their understanding and thus transform beliefs. New beliefs create new value systems, which in turn generate new behaviours – Bringing about lasting cultural change and enhanced business performance. Organising “Fun at Work” has been very strong part of my profile which solely focuses on developing the culture of the organization rather than a retention tactic. Some of them, which includes presence management presence are Celebrating Success, Rewarding Great Performance, Having a Great Working environment, Having a Strong Community Spirit, and being Young @ Heart Key Focus Areas: • Recruitment Marketing/ Branding • Internal Communications • Employee Engagement • Connecting Culture • Branding @ Workplace • Media Management • Corporate Social Responsibility

1. Profile

3. About Me
I am Sachin Bansal, an Indian working and living in New Delhi. I
have 9+ years of experience and have worked for myriad of
clients managing their reputations, attracting, recruiting and
retaining the people that will add maximum value to their
organization.The industries may change, but my think-it-
through approach to marketing remains the same.
The common theme for all? An interest in attracting the
employees over the age of 50 and 19 at the same time. After
all, that’s what I do best.
I am a corporate communications specialist delivering the
service vision while evolving brand from scratch in various business models. My
expertise is in retaining the workforce and to help them deliver superior customer
experience. Whether for a multinational corporation, a local public body, a small charity
or a leading business partnership I can provide the strategic planning service,
innovative thinking and award-winning creativity necessary to meet any
communication, events, recruitment challenge.
At present, I am working with Virgin Mobile as Senior Manager – Marketing and Brand
Liaison and part of start up team. My role is to promote the Virgin Mobile Brand in India
and develop employees into Brand Ambassadors to enhance the customer experience.
While working with HSBC Global Resourcing Centre in Vizag, my objective was to create
a working environment that supports company’s goal to become “Great Place to Work”
and constantly grow and out-perform. I was responsible for developing and support
communication initiatives that were aimed at delivering the service excellence and
bring “WOW” factor for the business partners and stakeholders. Corporate Social
Responsibility was another touch point of my strategy.
At Vertex, I was part of start-up and worked in the capacity of Brand and
Communications Manager. Vertex being the provider of business services and
technology solutions my endeavour was to drive the business on a broader mission –A
mission that motivates, inspires and wins all who are in any way associated with it. I
created retention and brand promotion strategies resulting in the lowest attrition
rates in the industry.
Prior to Vertex, I was working with Royal Airways in their Customer Management
department. My responsibility included customer relations and brand promotions.
At Applied Media I was focused on licensing of rights and establishment of distribution
network for overseas publishing companies for entire India. Distributions, dollar
volume, promotions of printed and electronic literature were few of my important
responsibilities.
I initiated my career with Springer-Verlag GmbH & Co as an Executive Library
Promotion. The work profile included monitoring and providing service for the sale of
journals through distributors and conducting promotion activities.
I am a BTEC in Business and Finance from Wigan and Leigh College and have
completed my Bachelor Degree in Arts from Delhi University.
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4. My Areas
of Expertise
The work experience includes extensive exposure in
building business relationships with the customers,
stakeholders. Developing communications strategies,
measuring engagement levels and analyzing the client
feedback to provide superior customer experience has
been one such focus area, with excellent branding to
achieve the objectives. Goal-oriented, cost-conscious,
results-driven are the strengths that I have in me.
My proactive role has been as a catalyst, initiating
corporate communications and brand management. To
accomplish this, regular internal meetings and brand
audits have been conducted with an assurance that
there is active participation at all levels with
transparency. The proficiency also includes in creating
and executing promotional campaigns that has been
acquired from prior work experiences.
I believe, recognizing the internal audience is as important as external one because it's first step
towards improving how the company engages with the people that live the brand. A well-structured and
cross-functional approach to internal communications will drive cultural, behaviourial and long-term
change, ensure employee buy-in to business goals, encourage innovation and meet the information needs
of the organization.
A good communication classification would comprise of correspondence paper as well as electronic such
as memos, brochures, newsletters, e-mails, and website. Besides this it would include management
messages, either intentionally or unintentionally about things like the values, principles, purposes of the
organization. It would also include surveys, staff meetings, individual meetings, policies and procedures.
These being my strengths would enable me to steer the communication channels of any enterprise.
People Services and 'Fun at Work' has been very strong part of my profile which solely focuses on
developing the culture of the organization rather than a retention tactic. Some of them, which include
management presence, are Celebrating Success, Rewarding Great Performance, having a Great
Working environment, having a Strong Community Spirit, and being Young @ Heart.
2
3

5. Using the vision, through effective communication, I work to bring knowledge to individuals in
order to impact their understanding and thus transform beliefs. New beliefs create new value
systems, which in turn generate new behaviors – Bringing about lasting cultural change and
enhanced business performance.
Vision
Communication
Communication
Beliefs
Beliefs Values Behaviours
Behaviours
Culture change
Enhanced
Performance
I Provide Outcome
• A fresh approach to the
• • Shared vision of the future
•
intended challenges
• Commitment of all staff
•
• Imaginative, innovative
• • Common understanding
•
thinking
• New ways of doing things
•
• Transfer of skills and
•
knowledge • Enhanced communication
•
• Implementation support
• • Sustainable change
•
• Enhanced business
•
performance
2
4

6. The
Approach
I have been reaping the benefits of a connected world by going beyond the realms of technology and
thinking in a JOINED UP manner. Only highly motivated and focused staff can achieve "Great
Customer Service" and my focus has been to channel brand and performance updates enabling
employees make right choices.
At HSBC the focus was on managing diversity by retaining employees and creating a culture of 'A
Great Place to Work". My strategy was based to connect minds of the employees with
fundamentals of the business and services to deliver service excellence. The result was measured
by employee engagement surveys, which helped me in rolling out special hierarchy and role based
rewards in sync with Human Resources Department. My vision has been to nurture winners to
become brand and performance ambassadors and deliver superior customer experience.
Similarly, I realized that Vertex being a contact center required continuous improvement in
communication methods and technologies. This was to ensure higher productivity and reduce
cycle time to update employees.
The communication plan follows company objectives, guidelines, legal requirements, best
practices of comparable and successful organizations with alignment to company" vision for future
growth. As organizations change themselves to align with new strategic goals and the changing
world around them, they increasingly need to change fundamental behaviors and the beliefs that
underpin them. In general staff communications from their managements is generally a poster and
maybe a suggestions box full of cards. I have given the staff the respect they deserve and create
events that give them the chance to criticize, praise - and put things right.
on an d
d tiio
n n
Prod uc ntattion
u nicat
ion le e
Imp lem
Comm u mentt
n op e
ic o n Devello
nicatiio
m un
Com m
y
Brand Sttrateg y
S ae
Siitt a o e y
uatiio n tt Strateg y
S men
e
s
Asses
A e
Evaluate Identify Define Create Execution
analyse brand roadmap communication
plan appeal
define
objectives
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7. The effective communication system created by me in Vertex and HSBC not only evinced effectiveness
and productivity but also increased the level of enthusiasm at all levels. A strategy was formulated
that promoted the vision and philosophy of the organization. Managing the design and recruitment
related advertising to ensure that company brand and image is consistently applied in all marketing
activities to enhance the organization's visibility and reputation.
The responsibilities like scoping, planning, implementing innovative cost effective communications
plans, managing the production of various communication tactics and tools have accelerated the
transition to a higher productivity. Liaising with various stakeholders, business partners and analyzing
the internal communication needs of the organization with change management initiatives have always
been my focus area.The most common communications problem is managements' (leaders' and
managers') assuming they are aware of some piece of information, than everyone else is. Usually staffs
aren’t aware unless management makes a deliberate attempt to carefully convey information.
My strategy for internal communication has been on business units seeking for opportunity
recognition. This has enabled innovative competency of participants to cultivate and steered their
initiatives towards achieving higher productivity while accepting change for the betterment. Also the
major task has been identifying solutions to those challenges that currently constrain the people from
living the brand. Employees have similar needs to customers in that they need to understand the
company values before they can relate to them and before they can act on them. Once the values are
clearly articulated, they need to be communicated throughout the organization and supported with
behavioral change activities.
The binding force in any organization is the culture that exists, and not the mission statement that is
documented. I have been organizing employee engagement exercises via various touch points which
includes Family Days Talk back Sessions, Referrals Schemes, Team Time, Chill Pool (part of Fish
Philosophy), Festivity Celebrations, Gala events, Rewards & Recognition ceremonies etc.
"It’s a joined up world we live in, with data and information
flowing seamlessly to create new kinds of value. Best
organisations will be the ones who are able to leverage
technology to maximise employee engagement and deliver
service excellence at optimised cost."
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8. What
Drives Me
Event Management
In the fast evolving business environment I have been
staying connected with customers (employees,
stakeholders, business partners, vendors) at all times
by organizing events. Socializing with employees and
corporate members has always been a good way to build
relations and find out what's on people's mind by
promoting a creative and fun working atmosphere
throughout the year.
I organize many activities for diverse employee base
including indoor and outdoor sports tournaments,
summer outings, holiday parties, and afternoon get-
togethers, family days etc. I am also active in several
community outreach programs.
I have been contributing to the motivation strategy of
being rewarded, by managing the process of the
outstanding achievement awards, recognition
ceremonies and other annual awards. From event
conception to execution, I have the expertise and
enthusiasm to produce an event and build employee
moral to increase team work and productivity.
As a facilitator for planning events I was awarded for
introducing the concept of "Family Days" and
introducing "Quarterly Company Parties". Event
management is my passion – aim is complete
employee/ stakeholder satisfaction; delivering an
event that will be remembered and valued for the
benefits it provides.
My experience, industry relationships, and
operational expertise enable me to propose and
implement creative and cost-efficient ideas, events
and programs that meet the company's budget and
business objectives. I can manage media events and
press conferences, trade shows, hospitality and
corporate events.
I have always made it clear that an after-
hours office event is not mandatory. If
you make an event mandatory, you are
assuming liability for the employees.
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9. Community Service
The success of our business is built on success of
the relationships we have with our customers and
the communities in which we operate. Getting
involved with local communities is a valuable
opportunity to build relationships. I am associated
with charitable institutions and missionaries as a
part of Corporate Social Responsibility (CSR).
I believe that supporting community helps thrive
through people focus and build employee morale. I
work with employees from various levels to initiate
guide and channel employee engagement for the
purpose of contributing to economic development.
Through strategic, creative and cost-effective
planning, I have identified and achieved the CSR
objectives which included:
• Meaningful community service and impact
• Increased employee morale, commitment and productivity
• Enhanced community relations, corporate image and position in the
marketplace
• Positive impact on the bottom line
I have been awarded the "Outstanding Achievement Award" for my role in
Education, Community and Environmental activities. I have worked with
Hospitals, Old Age Homes, HIV/AIDS and Destitute Children Associations.
My special focus has been on Afforestation Programs and Walkathon to increase the
greenery and protecting and preserving the environment we live in.
One of the most important lessons that I have learned is value of getting a volunteer
cadre engaged early on…so that they feel ‘ownership’ of the program.
8

10. Brand Management
There are two dimensions to brand management that are critical
for successful brand development. The first is internal
communication and the second is measurement. Brand
development is a long-term business building initiative requiring
leadership and commitment. I have build the brand loyalty by
establishing a communications strategy that reflects the values
of company and its services; engages employees in an ongoing
relationship with clients; responds rapidly to the changing
market; and continuously satisfies employees queries.
To sight an example; Vertex ran a call center for Orange Telecom from its India offshore location.
Businesses in UK have started seeing India as a place where they can outsourced their call center work.
While working as an off-shore partner for Orange, Vertex had a challenge at hand. It had to prove that it
was the right partner for Orange. The initial and most crucial task that Vertex faced while servicing
Orange was maintaining the brand image. Orange has a very strong brand image across the world with
its philosophy ‘what we believe in the company is what we do. Our values guide how we behave; in a
straightforward, honest, friendly, dynamic and refreshing way’.
Being a part of leading team at Vertex, I had to ensure that the Orange
brand and philosophy were applied effectively and consistently. This
involved developing brand strategy, positioning, guiding execution,
defining core elements and managing the roll out of the Orange brand. It
also involved ongoing brand management, management of the intellectual
property together with legal teams and the creation of central tools for
communication.
Similarly at HSBC, my aim was to drive
the brand on “Best Place to Wok”
theme. As the third largest financial
institution on the globe the Brand is a
reflection of the actions and beliefs of
the people who work for HSBC. I
created brand campaigns and did
branding exercises on the walls,
meeting rooms to create affinity and
make employees feel belonged. My strategy and tactics were
positioned on banners, speeches by executives, screen savers, e-
mail campaigns, intranet pages, voice messages, blogs and other
tools are commonly used to get the message out to employees.
I was able to deliver a unique and attractive work experience – i.e. a
branded work experience – that sets apart in the employee market
and leads to an employer of choice reputation.
The brand is about customer’s interaction with us. As your partner in the branding process, I will work
with you to identify people within your company as well as outside advisors who are critical to its
success. I then guide your team through the process of developing your brand positioning and
implementation program, helping to ensure that it will be implemented throughout the organization and
sustained beyond the life of the project.
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11. Recruitment Marketing
The Recruitment Marketing enables HR to promote and manage organization’s brand through width of
the entire recruitment cycle.
Job seekers who see message in newspaper or on internet should come away with an accurate
perception of your employment experience, and one that is consistent with the overall branding of the
organization, products and services. If done correctly, the message will stand out from the others in
whatever media channel we choose, and accomplish more than just the posting of an open position.
It’s a crowded job market out there, and as job seekers peruse recruitment ads, they spend just
seconds before moving on to the next ad.
At HSBC connecting with the right audience, with the right message is crucial in order to attract,
recruit and retain effective team of professionals for the organization. Thus I ensured that the brand
message of “Great Place to Work” is consistent and evident at every touch point in the recruitment
cycle. In doing so, I was able to manage all print, outdoor, online, radio and television advertisements
issued across the country.
10

12. Advertising
I have been formulating advertising concepts and advanced promotions strategies, from
choosing an agency to online advertising. Improving creative, exploring the intricacies of
internet/ web domain and taking a traditional route to place a full page print ad’s in the
newspaper is another strong part of my experience.
Negotiating advertising with media outlets to maximize organization advertising dollars
spent on their advertising campaign is one of core expertise.
Working with business partners and stakeholders on individual budgets is another dimension
to my cross country/ inter cultural exposure to ensure that advertising needs are in line with
their budget.
11

13. I have planned, created, delivered and measured innovative and challenging
strategies for some of the world's best-known outsourced processes. Being
Brand Communication specialist I can work with you on the following:
• Develop internal communications plan that links with your extern al
Strategy communications, advertising, marketing and PR.
• Set up and maintain focused written print, electronic communicat ions for
Written
Communications the employee base.
• Develop company-wide newsletters and the processes for keeping them
Newsletters permanently relevant.
E-mail • Devise internal e-mail campaigns to promote new products or services as
Campaigns ongoing news dissemination.
• Create intranet content and strategies for handling organisational-wide
Intranet information flows.
Information • Introduce centralised data access, so that staff always have access to the
Management most up-to-the-minute resources.
• Manage communications training programmes for effective written and oral
Communications
Training communications.
• E-mail management to kill e-mail overload.
E-mail Strategy
Meeting • Help running company-wide meetings to ensure everyone hears your
Management messages and not just the rumours.
Redundancy/ • Communicate with those who will be leaving the organisation so t hat they
Termination understand what will happen and stay supporters of the organisation.
Communications
Communications • Support front-line staff in communicating bad news.
Support
Crisis • During crisis, devise and implement a recovery communications plan to keep
Communications key employees who will be staying, focused on a successful future.
I would like to work with individuals and organizations to enhance quality and
effectiveness of communication. This might be in the context of a change program, a
merger or acquisition, a change in working practice or any other situation where it is
important that people know what is going on, have an opportunity to contribute and
need a forum to exchange views or information with others.
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14. My
Quest
I have innate quality to erect a good communication system
within teams by motivating the team members. People are
assets of an organization and they carry the brand image.
Happy and motivated people are a symbol of good branding and
this is my firm belief.
My emphasis has been on creating a brand for the enterprise,
which is different from the rest and has unique blend of
diversity. Apart from this there is constant endeavor towards
creating a brand for employees. My contribution has
attributed to increase in employee motivation and satisfaction
at all levels.
Exposure to corporate profile initiatives, event management,
corporate social responsibility, charity fund-raising have been
my inner desires.
This has been my successful journey till now and I eagerly await
opportunities to explore and attain an expertise in the field of
People Services, Brand Management, Event Management,
Outsourcing and Marketing Communications. During this
voyage my attempt has been to look forward to learn and
enrich myself from my surroundings, colleagues, clients,
cultures and anything and everything that crosses my path. I
still have a long way to go and I have the zest to thrive towards
continuous learning and improvement.
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16. Sachin Bansal
India: + 91 981248999
Australia: + 61 423358215
Member of International Association of Business Communicators (IABC)
Member of Public Relations Consultants Association of India (PRCAI)
Connecting Cultures Shared services Management
Speak Fun @ Work Business Partner Branding
Developing Employees as Brand Ambassadors
Advertising Employer BrandingInternal meetings
Recruitment Marketing Event Management Delivering
Excellence Team-building events
Corporate Social Responsibility Engaging Employees
Corporate Communications
Media Management Rewards & Recognition