1. My Ideal Business
Upcycling vintage cashmere sweaters into kids
stuffed toys
Presented by : Pankaj bansal
Domus Academy I Master’s in Business Design 2009

2. Content Concept for sustainable business
Business proposal
Brand values
Potential market
Why cashmere sweaters and benefits
Potential user and buyer
Child safety
Market research and SWOT analysis
Work methodology and organizational structure
Work Process
Distribution
Communication
Packaging
Financial
My Ideal Business I content ‐1‐

3. What would make an improved
system Economical Viable ?
My Ideal Business I key values ‐2‐

4. What would make an improved
system Feasible ?
My Ideal Business I key values ‐3‐

5. What would make an improved
system Desirable ?
My Ideal Business I key values ‐4‐

6. Concept for sustainable
business…..
My Ideal Business I concept for sustainable business ‐5‐

7. my Business proposal !!
Upcycling Vintage cashmere sweaters
into stuffed toys

8. Brand values
Vision
To provide toy with honesty, which is detailed
and easy to understand the information about
the composition and purity of the toy
Mission
To offer wide range of different kind of
cashmere sweater, turned into kids stuff toys
& to encourage people to reuse their old and
waste sweater in a meaningful manner
Offers
Opportunity to explore & have fun with old
and waste cashmere sweaters in different
shapes and styles.
keywords _personal‐styling‐service
_opportunity to design‐it‐yourself
_tailor‐made
_handmade
My Ideal Business I brand values ‐7‐

9. potential market
North America
Europe
Source : NPD POS data for 2008 (EU & AU)
and NPD consumer tracking for US
My Ideal Business I potential market ‐8‐

10. Why cashmere sweaters ?
Cashmere sweater
Origin : India
My Ideal Business I why cashmere sweaters ‐9‐

11. How ?
Sweater recycling boxes Fabrication in INDIA
My Ideal Business I how the system works ‐10‐

12. Benefits to the customers
Online purchase
A chance to customize a quality product at
affordable price
Converting old and vintage cashmere
sweaters into desired stuff toys with same
elements as used in the Sweater
Having a personal‐detailing‐styling‐service
Teach customers how to take care of there
Cashmere made toys
My Ideal Business I benefits to the customers ‐ 11‐

13. Potential buyer and user ?
_user kids
_Age 5 ‐ 12yrs
_location any
_buyer women's
_location any
_occasion any
_purpose gift’s
explore
_activity housewife
mother
professional
My Ideal Business I buyer and user ‐12‐

14. Child safety
customer safety under European
directives
textile safety in product for kids
Safety Certificates
My Ideal Business I child safety ‐13‐

15. Market research
_sweater turned bag _wine cover _seat cover
_price: $40 _price: $20 _price: $30
My Ideal Business I market research ‐14‐

16. Market research
_sweater turned bag _stuffed toy
_wine cover _stuffed toy
_seat cover
_price: $40 _price: $80
_price: $20 _price: $45
_price: $30
My Ideal Business I market research ‐15‐

17. SWOT
Strength Weakness
_personal‐styling‐service _customized stuff toy may
_tailor‐designed & handmade increase the production time
_special edition _low‐brand awareness
_affordable price
Opportunities Treats
_brand creation through different _availability of raw material
product range _risk of few orders
_brand awareness through NGO’s
_close relationship with customers
My Ideal Business I swot analysis ‐16‐

18. Work methodology
front stage 3 Teams
My Ideal Business I work methodology ‐17‐

19. Process flow
Collection Process
Online Process
Customer
Collection of raw order
material
Acknowledgement Order information
warehouse
Confirmation and Customer Credit card Cyber
delivery date database verification check
Transportation
Order information
Fabrication
According to
design and
availability of raw Product type and
material Ship order Inventory
Amount
My Ideal Business I process flow chart ‐18‐

20. Organizational structure
Director
Marketing Senior staff (1) Accountant
manager (1) (1)
Ground staff (2)
Helper (2)
My Ideal Business I organizational structure ‐19‐

21. My Ideal Business I product range ‐20‐

22. Time line
1. Implementing 1. Research of sweater 1. Selling products all 1. To hit the Asia
Business collection centers, NGO’s over Europe and market of kids toys
proposal into and fabrication units North America with with opening
action new and creative toys exclusive retail
2. Launch of website with line outlets
2. Planning for all details and product
finance available in market before
Christmas
My Ideal Business I time line ‐21‐

23. Communication
My Ideal Business I communication ‐22‐

24. Packaging
Adjustable box for different
Cartoon character face size toys
printed on top of the box
Puzzle game inside each
box
My Ideal Business I packaging concept ‐23‐

25. Thankyou
Contact I email: bansalpan@gmail.com