Social media includes web-based and
mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. ! ! In other words, you don’t do social media… you arethe social in social media.
~Seth Godin “Habits like blogging
often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.”
~Gary Vaynerchuk “When I hear
people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.”