Social Media Trends
how to rock the social interwebz
with @karensd
http://webtreats.mysitemyway.com/
oops
it’s not about the numbers
see, I wasn’t lying
nothing on twitter dies…
wait, what did you just say?
well, the numbers aren’t all bad…
~@karensd
“It’s not about the numbers.”
FOMO
https://www.flickr.com/photos/ryanrasmussen
1.
~ Anne Morrow Lindbergh, Gift from the Sea
“Good communication is as stimulating as
black coffee and just as hard to sleep...
Social media includes web-based and mobile technologies used to
turn communication into interactive dialogue between
organ...
2.
~Walt Disney
“Of all of our inventions for mass
communication, pictures still
speak the most universally
understood langua...
a picture paints a thousand words
• big data visualizers
• infographics
• memes
3.
~Dr. James McQuivey (Forrester Research)
“1.8 Million Words”
(the value of one minute of video)
4.
https://www.flickr.com/photos/mkhmarketing
~Seth Godin
“Habits like blogging often and regularly,
writing down the way you think, being
clear about what you think ar...
content. blogs.
feed.ly
5.
~Adam Carolla
“The podcast is as old as two
people talking on street corners”
6.
~Gary Vaynerchuk
“When I hear people debate the ROI of
social media? It makes me remember why
so many business fail. Most ...
~@karensd
“…to what end?”
do your homework
you didn’t think you were going to get off easy, did you?
get strategic
yah, more homework
it’s all about you and your business, baby
and the other 299,999,999 users
Twitter
find your community, and there’s a community for everyone
Facebook
your living room, not your office
Google+
ignore this platform at your own peril
tools
the homework never ends
one tool to rule them all (and it’s a Canadian startup!)
Tweetdeck
native Twitter app
caveats
take the time to learn. then start.
good luck!
Resources
• http://mashable.com/guidebook/twitter/
• http://mashable.com/guidebook/facebook/
• http://www.slideshare.net/d...
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
Social Media Trends - July 2014
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Social Media Trends - July 2014

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Presented to the Shad Valley visiting students at MaRS Discovery District July 10, 2014.

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Social Media Trends - July 2014

  1. 1. Social Media Trends how to rock the social interwebz with @karensd http://webtreats.mysitemyway.com/
  2. 2. oops it’s not about the numbers
  3. 3. see, I wasn’t lying nothing on twitter dies…
  4. 4. wait, what did you just say? well, the numbers aren’t all bad…
  5. 5. ~@karensd “It’s not about the numbers.”
  6. 6. FOMO
  7. 7. https://www.flickr.com/photos/ryanrasmussen 1.
  8. 8. ~ Anne Morrow Lindbergh, Gift from the Sea “Good communication is as stimulating as black coffee and just as hard to sleep after.”
  9. 9. Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. ! ! In other words, you don’t do social media… you arethe social in social media.
  10. 10. 2.
  11. 11. ~Walt Disney “Of all of our inventions for mass communication, pictures still speak the most universally understood language.”
  12. 12. a picture paints a thousand words • big data visualizers • infographics • memes
  13. 13. 3.
  14. 14. ~Dr. James McQuivey (Forrester Research) “1.8 Million Words” (the value of one minute of video)
  15. 15. 4. https://www.flickr.com/photos/mkhmarketing
  16. 16. ~Seth Godin “Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.”
  17. 17. content. blogs. feed.ly
  18. 18. 5.
  19. 19. ~Adam Carolla “The podcast is as old as two people talking on street corners”
  20. 20. 6.
  21. 21. ~Gary Vaynerchuk “When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.”
  22. 22. ~@karensd “…to what end?”
  23. 23. do your homework you didn’t think you were going to get off easy, did you?
  24. 24. get strategic yah, more homework
  25. 25. it’s all about you and your business, baby and the other 299,999,999 users
  26. 26. Twitter find your community, and there’s a community for everyone
  27. 27. Facebook your living room, not your office
  28. 28. Google+ ignore this platform at your own peril
  29. 29. tools the homework never ends
  30. 30. one tool to rule them all (and it’s a Canadian startup!)
  31. 31. Tweetdeck native Twitter app
  32. 32. caveats
  33. 33. take the time to learn. then start. good luck!
  34. 34. Resources • http://mashable.com/guidebook/twitter/ • http://mashable.com/guidebook/facebook/ • http://www.slideshare.net/danodigital/develop-your-digital-roadmap-tech- leadership-conference-2011 • Curator’s Code: http://curatorscode.org/ • Beth Kanter’s blog: http://www.bethkanter.org/ • Feed.ly, RSS Reader: http://feedly.com/ • http://www.marsdd.com/mars-library/the-data-visualizers/
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