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Social Media Trends - July 2014
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Social Media Trends - July 2014


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Presented to the Shad Valley visiting students at MaRS Discovery District July 10, 2014.

Presented to the Shad Valley visiting students at MaRS Discovery District July 10, 2014.

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  • 1. Social Media Trends how to rock the social interwebz with @karensd
  • 2. oops it’s not about the numbers
  • 3. see, I wasn’t lying nothing on twitter dies…
  • 4. wait, what did you just say? well, the numbers aren’t all bad…
  • 5. ~@karensd “It’s not about the numbers.”
  • 6. FOMO
  • 7. 1.
  • 8. ~ Anne Morrow Lindbergh, Gift from the Sea “Good communication is as stimulating as black coffee and just as hard to sleep after.”
  • 9. Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. ! ! In other words, you don’t do social media… you arethe social in social media.
  • 10. 2.
  • 11. ~Walt Disney “Of all of our inventions for mass communication, pictures still speak the most universally understood language.”
  • 12. a picture paints a thousand words • big data visualizers • infographics • memes
  • 13. 3.
  • 14. ~Dr. James McQuivey (Forrester Research) “1.8 Million Words” (the value of one minute of video)
  • 15. 4.
  • 16. ~Seth Godin “Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.”
  • 17. content. blogs.
  • 18. 5.
  • 19. ~Adam Carolla “The podcast is as old as two people talking on street corners”
  • 20. 6.
  • 21. ~Gary Vaynerchuk “When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.”
  • 22. ~@karensd “…to what end?”
  • 23. do your homework you didn’t think you were going to get off easy, did you?
  • 24. get strategic yah, more homework
  • 25. it’s all about you and your business, baby and the other 299,999,999 users
  • 26. Twitter find your community, and there’s a community for everyone
  • 27. Facebook your living room, not your office
  • 28. Google+ ignore this platform at your own peril
  • 29. tools the homework never ends
  • 30. one tool to rule them all (and it’s a Canadian startup!)
  • 31. Tweetdeck native Twitter app
  • 32. caveats
  • 33. take the time to learn. then start. good luck!
  • 34. Resources • • • leadership-conference-2011 • Curator’s Code: • Beth Kanter’s blog: •, RSS Reader: •