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The “Full Web” Isn’t
Mobility Goes Beyond the   September 2008

Desktop                    Mobile Web Strategies
Who am I?
Usability, human factors, interaction
design, industrial design, marketing,
engineering, entrepreneur, MBA

Product designer, product strategist,   Barbara Ballard
blogger

Mobilist                                                  2
Where
are we?

The Good

The Bad

The Ugly Opportunity
“Full Web” Experience




                        t




                            4
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop
The Full Web Isn't: Mobility Goes Beyond the desktop

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The Full Web Isn't: Mobility Goes Beyond the desktop