Every interaction with a prospect or customer should wow. What does it feel like to interact with marketing? Do their emails work for you? What about the sales folks? It's everyone's job to WOW. Do they?

1. 11 Ways to WOW Now!
If You Don’t…Somebody Else Will

2. Think Like Your Prospect

3. What do you know about them?
What do they care about?
What challenges do they face?
Bottom line: It isn’t about you!

4. Tailor Your Message

5. Broadcasts are boring and uncreative.
Make the message relevant. If you are
emailing a small business make the
message about small business.
Get the basics right…name, grammar.
Don’t pitch.

6. Respond…Quickly & Without Blame

7. Don’t pretend to offer service options if you
don’t support them.
Having a Twitter account is not the same as
being responsive to questions or complaints.
Respond and solve the issue quickly.
Don’t direct them elsewhere – handle it.

8. Give More
Than
Expected

9. This should be self-explanatory!

10. Care

11. What you sell has implications for your
prospects and customers businesses.
You might also seriously impact their
career.
Think about that!

12. Make it Easy

13. Your people and processes should
make doing business with your
company easy.
Do they?

14. Provide all the Details

15. Don’t make prospects or customers do the
work.
Be proactive in providing important details.
Don’t assume they know.

16. Go The Extra Mile

17. Enough said?

18. Anticipate Needs

19. Don’t wait for someone to complain before
you fix a problem.
If you see a gap, don’t wait for someone to
ask you to fill it.
Just do it!

20. Use Your Brain

21. Pretend you are the customer.
Put yourself through what it feels like to
talk to marketing, sales or service.
How does it feel to read your email? If it
feels impersonal and stupid to you, it does
to prospects and customers too.

22. Remember Who Pays You

23. Guess what…
Your employer cuts the check.
Customers pay you!
Any questions?

24. Will You Stand Out or Strike Out?

25. There are NO magic bullets to success.
Standing out is hard work!
Striking out is easy. Happens daily.
Will you take the road less traveled or not?

26. Barb is the co-author of The New Handshake: Sales Meets Social Media. She is
the author of the Harvard Business Review article Tweet Me, Friend Me, Make
Me Buy published in July 2012, and her first of its kind research report: Social
Media and Sales Quota prove the measurable return-on-investment when using
social media to sell.
Barb is a sought after Social Selling Strategist, Speaker and Facilitator who works
with Sales, Marketing and Service teams to achieve sales results.
Experience counts! Barb has a proven, 30-year track record in generating sales
and capped a corporate career at Microsoft, where she led sales teams and
coached executives. Throughout her sales career, Barb has sold $1B in products
and services.
Social Centered Selling LLC
3522 Ashford Dunwoody Rd NE #413
Atlanta, GA 30319
Phone: (404) 647-4925
www.barbara.giamanco.com
www.linkedin.com/in/barbaragiamanco
www.twitter.com/barbaragiamanco