Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.

1. 17 Ways
to become a Content Concierge
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00

3. 90% of decision makers say
they NEVER respond to cold
outreach
cc: Luis Hernandez - D2k6.es - https://www.flickr.com/photos/25062265@N06

4. 82% of prospects can be
REACHED via social
networks
cc: Sky Noir - https://www.flickr.com/photos/49788302@N00

5. 75% of B2B buyers use
social media to
RESEARCH vendors
cc: jannekestaaks - https://www.flickr.com/photos/33328695@N02

6. 57% of the
buying
journey
happens
BEFORE a
sales rep is
involved
cc: ionea. - https://www.flickr.com/photos/30106343@N03

7. Use content to educate,
engage and stand-out
cc: Krzysztof Urbanowicz - https://www.flickr.com/photos/78558229@N00

8. here we go...17 ideas
cc: otherthings - https://www.flickr.com/photos/18619970@N00

9. share
people's
LinkedIn
content
and use
the
@mention
feature to
give them
a shout-out
cc: A Name Like Shields Can Make You Defensive - https://www.flickr.com/photos/91156503@N00

10. comment on industry blog
posts twice a week
cc: courosa - https://www.flickr.com/photos/51035553780@N01

11. conduct 15
minute
podcast
interviews
with
customers or
industry
leaders
cc: zoomar - https://www.flickr.com/photos/61456874@N00

12. share media on your LinkedIn
profile – presentation, video or
white paper
cc: Peter Ras - https://www.flickr.com/photos/48395185@N03

13. curate content from
industry influencers via
RSS feeds with a platform
like Hootsuite
cc: Bibi - https://www.flickr.com/photos/44124372821@N01

14. publish a post on your
LinkedIn profile
cc: Sean MacEntee - https://www.flickr.com/photos/18090920@N07

15. curate a digital newspaper
using paper.li
cc: DaveCrosby - https://www.flickr.com/photos/87316606@N00

16. speak at an
event and
have it
recordedcc: CarbonNYC [in SF!] - https://www.flickr.com/photos/15923063@N00

17. create a weekly video tip
cc: @yakobusan Jakob Montrasio 孟亚柯 - https://www.flickr.com/photos/37803129@N00

18. host a tweet chat on Twitter
cc: Alan Stanton - https://www.flickr.com/photos/53921762@N00

19. record a Skype video chat
focused on a topic your
prospects care about
cc: acroamatic - https://www.flickr.com/photos/92886069@N00

20. conduct a
survey and
share the
results with
prospective
buyerscc: Swamibu - https://www.flickr.com/photos/25182307@N00

21. host a webinar and record it

22. use feedly.com to source
new content and share

23. create a kick-butt presentation using
haiku deck – share it on Slideshare
cc: kleneway1379 - https://www.flickr.com/photos/21060335@N03

24. write a guest post for an
industry blog or publication
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00

25. follow influencers and
share their content
cc: mslgroup1 - https://www.flickr.com/photos/126620881@N08

26. In closing
cc: Jcarlosbulas - https://www.flickr.com/photos/46172412@N03
In closing

27. you are a brand and you represent
your companies brand
cc: VFS Digital Design - https://www.flickr.com/photos/58816914@N05

28. your message and
approach matters!
cc: Daniela Hartmann (alles-schlumpf) - https://www.flickr.com/photos/29487767@N02

29. use content wisely and in
the right way
cc: 10ch - https://www.flickr.com/photos/92397015@N00

30. create a strategy and
execute consistently
cc: Mukumbura - https://www.flickr.com/photos/11738433@N03

31. you've learned 17 content strategies
Time to get going!
cc: theqspeaks - https://www.flickr.com/photos/83261600@N00