Reinvention, Revolution and Revitalization: Real Life Tales from Publishing’s Front Lines As the information provider and publishing industries maintain a constant state of change, leading organizations are developing unique innovation and product strategies. This session will explore these strategies, including: (1) Innovation hubs: enabling new products while maintaining the core (2) Data driven publishing: the complete picture of your users and markets (3) Follow the content: where your information is used beyond the touch points of publishing and research With examples from the front lines of publishers and information providers, this session will discuss how these strategies are allowing organizations to reinvent themselves in the continuing digital revolution and bringing new vitality to the ever changing role of publisher and information provider. De Gruyter selected MarkLogic for their Next Generation publishing platform in 2010. Many of the world’s leading publishing houses are customers of MarkLogic, e.g. Elsevier, WILEY, Oxford University Press, Springer etc.

1. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Reinvention, Revolution and Revitalization:
Real Life Tales from Publishing’s Front Lines
Publisher’s Forum, May 6 2014

2. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 2
DECADE+ OF INNOVATION
Working Together To Reimagine Applications

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Hierarchical Era
For your application
data!
• Application- and
hardware-specific
Data Drives the Need for a New Generation Database
Relational Era
“For all your structured
data!”
• Normalized, tabular
model
• Application-
independent query
• User control
Any Structure Era
“For all your data!”
• Schema-agnostic
• Massive scale
• Query and search
• Analytics
• Heterogeneous data
• Faster time-to-results

4. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 4
Harnessing Data & Reimagining Applications
 Reduce Risk
 Manage Compliance
 Create New Value from Data
 Optimize Operations
 Lower TCO / Better IT Economics
 Better Decision-making

5. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 5
The Only Enterprise NoSQL Database
 Search & Query
 ACID Transactions
 High Availability / Disaster Recovery
 Replication
 Government-grade Security
 Scalability & Elasticity
 On-premise or Cloud Deployment
 Hadoop for Storage & Compute
 Semantics
 Packaging to make MarkLogic available at 1/3 the cost
SEARCHDATABASE
APPLICATION
SERVICES

6. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 6
PUBLISHERS TO
INFORMATION PROVIDERS

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“When you control the flow of published information
you control the world!”
Plankton, Sponge Bob Square Pants

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TRADITIONAL PUBLISHING
Product A Dedicated
Infrastructure
(database + search engine)
Product B
Product C
Company Data
Industry Data
Filings
Reports

9. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 9
INFORMATION DELIVERY PLATFORM
Deliver the right content,
to the right user,
in the right format,
in real time
Load and index
data “as is” from
ever-changing sources
Company Data
Industry Data
Filings
Reports

10. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 10
REINVENTION
REVOLUTION
REVITALIZATION

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INNOVATION

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INNOVATION
Why can’t good ideas
take root?
We're all too busy
making things run!

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14. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 14
A Deliberate Plan for Innovation Execution
CORE REVENUE
ENGINE
Optimized for
Delivery Efficiency
INNOVATION
PLATFORM
Measured
Experiments in
Product
Development
Integration Path
Separate Team
Unified Goals
Communication

15. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 15
DATA DRIVEN PUBLISHING

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RECIPE FOR NEW GENERATION
Content Products Sales Customers
Flexible Adaptive Organization
Technical
competence in sales
Know your customerInnovative Products

18. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 18
INTEGRATED DATA
TO HELP ANSWER THE HARD QUESTIONS
Institution
Profiles
Hot Topics
Key Authors
+Influencers
Products
and Content
Flexible Adaptive Data Aware Organization

19. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 19
FLEXIBLE ADAPTIVE DATA AWARE PLATFORM
Company Data
Industry Data
Filings
Reports
Catalogs Lists
Authors Institutions Social Media +
Usage

20. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 20
FOLLOW THE CONTENT

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WHO’S SMARTER?
VS

22. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 22
Do domestic dogs interpret pointing as a command?
Animal Cognition (2012): 1-12 , November 09, 2012
By Scheider, Linda; Kaminski, Juliane; Call, Josep; Tomasello, Michael
CONTEXT!

23. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 23
Publishing
Everything
Else
Research

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SEMANTICS

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WHAT IF . . .

27. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 27
REINVENTION
REVOLUTION
REVITALIZATION

28. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.SLIDE: 28
PARTNERING WITH YOU
Amsterdam, May 15
Swets, Newz, Standards Norway
London, May 20
Thieme, Springer, OECD, DeGruyter

29. © COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Thank you!
Matt Turner Matt.Turner@marklogic.com
CTO Media and Publishing, MarkLogic Corporation