Beyond DAM: Beyond DAMs: Solving Metadata and Delivering Assets with MarkLogic Server
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My talk from HITS2012. It was a great conference with so many people working the various aspects of Digtial transformation. My talk focused on how metadata is key to handling the digital explosion that is coming in entertainment - not just the digital revenue hockey stick, but the changing way we need to delver digital products. MarkLogic uniquely allows organizations to flexibly collect all their metadata and build the digital supply chain applications they need to complete in the new digital marketplace.
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Beyond DAM: Beyond DAMs: Solving Metadata and Delivering Assets with MarkLogic Server
- 1. Beyond DAMs: Solving Metadata and Delivering Assets with MarkLogic Server Matt Turner, Principal Media Technologist Slide 1 Copyright © 2011 MarkLogic® March 2nd, 2012 Corporation. All rights reserved.
- 2. MarkLogic Can Help You Bring Together All Your Product Data Deliver Your Digital Products Maximize the Value of Your Digital Assets to Take the Lead in Your Digital Market Slide 2 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 3. MarkLogic and Me We help leading organizations leverage Big Data Enterprise software to handle Volume, Variety, Velocity and Complexity Digital transformation and supply chain Mission critical analysis and decision support 10+ years, over 280 customers Worldwide offices, Silicon Valley HQ About Me Principal Media Technologist Been with MarkLogic since 2005 PC World, Sony Music Slide 3 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 4. The Digital Land Grab is Already Underway executives under the gun The winners will transform faster to a Digital Media Business Slide 4 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 5. The Hockey Stick Cometh Digital Music Revenue Digital Book Sales Slide 5 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 6. From Mass to Mass Customization 2001 – MarkLogic Founded 2003 – Elsevier - Granular access to book content 2004 – O’Reilly – iTunes for Publishing 2005 – McGraw-Hill – Digital Content Library 2006 – CQ – Targeted Digital Products 2007 – Simon & Schuster – Digital Syndication 2008 – Houghton Mifflin – Custom Digital Products 2009 – Warner Music – Revenue Assurance 2010 – Major Studio – Digital Supply Chain 2011 – Hanley Wood – Custom Digital Marketing 2012 – Nielsen - Social Media Analytics Slide 6 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 7. From Mass to Mass Customization For example . . . Stars Title Release iTunes/Net Schedule flix Versions Twitter? Release DVD Global Actors schedule Release Digital Digital Rights Asset Production UnAuth Subject Trailers Usage YouTube Staff Artists Category Posters Facebook and Ads Slide 7 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 8. Complete Picture Enables Mass Customization Only ALL the data for an asset tells it’s whole story Without the complete picture Discovery: there is no single place to find assets Productivity: lots of manual effort Opportunity: risk not getting your assets to the right audience With the Complete Picture you can execute the digital delivery and mass customization today’s digital business requires Slide 8 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 9. No One Can Get the Complete Picture Lead Actor Director Theatrical iTunes Release Versions Twitter? Actress Producer DVD Global Release Digital Digitial Rights Asset UnAuth Cinema- Actor Posters Usage YouTube tography Actors Title Trailers Facebook Slide 9 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 10. No One Can Get the Complete Picture User need to bridge multiple systems CMS Web Systems Apps Mobile DAM Systems Apps Find Assets Product Systems Apps Package and Distribute Slide 10 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 11. The Barrier: Traditional Approach Based on technology designed for single purpose Build Database and search engine approaches (what most DAMs use) Search Build data structures Define Searches Then load data Collect See if you got it right Slide 11 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 12. Problem 1: Complexity Slide 12 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 13. Problem 2: Inflexibility DAM Systems Production Systems App Other Find Assets Systems Slide 13 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 14. Problem 3: Time Only here do you get to see if your application meets your requirements* Traditional Approach Build Search Collect Release Time *Which may have changed in the 6+ months since you started Slide 14 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 15. The Result Instead of one central system, you get just another system CMS Web Systems Apps Mobile DAM Systems Apps Find Assets Product Systems Apps New Package and Central Distribute Apps System Slide 15 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 16. The Answer: Slide 16 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 17. MarkLogic Approach Collect Load data as-is From multiple, ever changing sources Collect Search and join Using the complete picture of the asset Search Build applications Find Assets Improve workflows Build Delivery assets to your partners Slide 17 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 18. MarkLogic Approach Collect CMS Systems Loading DAM Systems Product Systems Slide 18 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 19. MarkLogic Approach Collect CMS Systems Loading DAM Systems Product Systems Slide 19 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 20. MarkLogic Approach Search CMS Systems Application APIs Loading DAM Find Assets Systems Product Systems Slide 20 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 21. MarkLogic Approach Search CMS Systems Application APIs Loading DAM Find Assets Systems Product Systems Slide 21 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 22. A Real Central System Build Web Mobile DAM Mobile Systems Application APIs Loading DAM Find Assets Systems Product Package + Distribute Systems Slide 22 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 23. MarkLogic in Action: BBC For 2012 Olympics, BBC needs a central, real-time system to store all data, Situation content, scores and feeds and make them instantly available to worldwide media MarkLogic delivered system flexibly stores all data in a single repository from Solution scores, to player bios to team history and make all new data available in real- time BBCs sports data systems have been re- launched in just a few months earning Results critical praise for innovative features and the speed to add new sources and BBC is poised to support the 2012 Olympics Slide 23 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 24. Major Studio – Digital Supply Chain Multiple DAM inhibited ability to quickly find, package and deliver assets to take Internal, 3rd Situation advantage of new opportunities. Party Distribution Applications MarkLogic delivered a metadata layer to collect information from all asset , product Solution and title systems and launched first app in 8 weeks. Digital asset processing has been streamlined but this new system saving Data Systems Results days of manual effort, allowing new feeds to be generated in days and adding automation and tracking to asset delivery. Slide 24 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 25. Digital Asset Management Initiative to share content and deliver custom paid products using traditional Situation CMS and DAM technologies was taking too much time and becoming too complex MarkLogic powered next generation Digital Asset Management system to Solution flexibly maintain video and photos and metadata, select assets and package and deliver digital products Conde Nast websites and digital products access all videos and photos, including Results 100+ year archive. Paid products deliver custom collections of assets to customers directly from system Slide 25 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 26. Slide 26 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 27. Slide 27 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 28. MarkLogic Delivers Gives You The Complete Picture Develop your applications faster Develop 4 applications in the time of one Weeks not months Saves you time and money Development times 50% less Overall 1/10 cost of traditional platform Serve more users with ¼ infrastructure Helps you get to Mass Customization and take the lead in Digital Slide 28 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 29. Register Now Code MLW595 May 1-3, 2012 Washington, D.C. marklogicworld.com Slide 29 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
- 30. MarkLogic Can Help You Bring Together All Your Product Data Deliver Your Digital Products Maximize the Value of Your Digital Assets to Take the Lead in Your Digital Market Matt Turner Principal Media Technologist MarkLogic Corporation matt.turner@marklogic.com Slide 30 Copyright © 2011 MarkLogic® Corporation. All rights reserved.
Notes de l'éditeur
- Customize: pick ONE product and tell the story of that one productData on left hand side supports the building of the product:First column: Data on who contributed so you can manage royalties Second column: data to define the product so you can store and find itData on right hand side are all the business opportunities:Third column: data from traditional distributionHOLD after Posters + Ads: this is where the world was until very recently. CONTINUE: now there is an explosion of new markets and product opportunities – international alone represents 1000s of new places to sell your contentAdded complexity of versions (a place to mention product and even granular customization) and rightsAdded complexity of new places to distribute products being created all the time (Facebook etc) as well as the need to know where its being used even it is not authorizied
- Recap of all the data: its complex and is more than just the ‘asset’ dataWhat you really need is the complete pictureTwo anecdotes (optional)- Simon & Schuster had book by Osama’s brother and only found it with a search on a system like this- To find assets for a major deal with Coke a major studio had to lock 4 senior people in room to find all the clips because only they knew where the assets were.Critical takeaway:Only the combined data tells the whole storyYou need the whole story to run your businessAlso:What MarkLogic customers have in common is that they use our technology and experience to cut through the complexity so employees, partners and customers can innovate
- The result is often yet another system, and not a central system
- Traditional Approach is based on single purpose technology that doesn’t work when there are multiple, ever changing product opportunitiesAll of this up front work means you don’t get to know what your data looks like until the development process is almost complete
- The result is often yet another system, and not a central system
- The answer is MarkLogicMarkLogic leads the advancement of Big Data with the first operational database technology for mission-critical Big Data Applications. Now, organizations have a proven, cost-effective way to power core operations on Big Data.
- MarkLogic’s approach is different and gets you the result you want:We FIRST load all the data and load it as is – maintaining all the richness of the data from the source systems. We fully understand the structure of that data and so can immediately start to search and link the dataAnecdote (optional): we were describing this to a customer and he said “so we’re like the guy who knows he has to go to the doctor . . . But he before he goes he wants to loose that weight he’s been trying to loose … and get his blood pressure down . . . And he pretty much never makes it. What you’re saying is that we should just go right on it and get started” Yup – that’s what we’re sayingFrom all this information you can build the applications you need to run your business – people may start with search, the custom products or syndication and even the full digital media solutions like digital supply chains
- Use this build or the final full viewThis is how we do it – we load the data as is
- MarkLogic tools let you do this quickly and easily
- Then we create the APIs that the applications need, starting with search
- And MarkLogic provides tools to let you configure these APIs
- Finally you get a real system that powers multiple applications including online delivery, even mobile
- This approach pays off with real results- You can stress in the 1/10 costs: the total cost of all the software (database + search), the reduced hardware, the reduced cost of development and the opportunity to retire software and put those maintenance costs to work creating new revenue products