1. PREFERRED ASSOCIATES Lead Generation
@
The Intermediate Guide To
Lead Generation

3. First Things First
1. Who?
PREFERRED ASSOCIATES
2. Who?
3. What?
4. Why?

4. What Can You Offer
Think About Topics of Your Offer
PREFERRED ASSOCIATES
•First Time Home Buyer Information
•Info for People Moving to the Area
•Info for People with Life Changing Events
(like Divorce, New Children, Empty
Nestor's)
•Info for People who need to Short Sale
•Info for People who HAD Bad Credit but
can now BUY
•Info for Move Up Buyers Who Don't
Need To Sell
•Info for Seniors with Cash

5. Look at Your Tags (keyword phrases)
Learn To Consolidate!
Writing 200 posts about 200 different
topics, with 200 keyword phrases - not
PREFERRED ASSOCIATES
good
Relocation to Raleigh Buyer
•Schools in N. Raleigh
•Shopping in N. Raleigh
•Parks in N. Raleigh
•Walking Trails in N. Raleigh
•Hospitals in N. Raleigh
•Major Employers in N. Raleigh
•Golf Courses in N. Raleigh
•Top Selling Subdivisions in N. Raleigh
•Equestrian Farms in N. Raleigh
•Commute Times from N. Raleigh
•Real Estate Taxes in N. Raleigh

6. PREFERRED ASSOCIATES Best Practices for Each Page / Post
•One Topic Per Page
•Photo on Each Page
•Must Be "SKIMMABLE"
Must Contain Content that relates to the
Keywords
•Video You Take on Many Pages, and a
Consolidation Page (Portfolio Page) for just
Videos

7. But, the MOST IMPORTANT THING IS…
Have a “Call To Action”
PREFERRED ASSOCIATES
On Each Page!
And Use Buttons!

8. PREFERRED ASSOCIATES Finally, to convert that lead…

10. Search Social Networks
For things like:
Relocating To Raleigh
Moving To Triangle
Selling My House in Raleigh

11. Use Tools like Tweetdeck or Hootsuite

12. But, once you meet them and have
contacted them, don’t send them to your
landing page…in other words “turn off the
firehose”.

13. Once again…