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Doc’s Don’t Play – Do They?
           Source:
I’m Bart
Voorstellen
Medicinfo is een zorginnovatiebedrijf
The proof of the pudding
     First Results of a Primary Care Consultation Service on Twitter

                                  Erik Jansen & Bart Brandenburg




http://www.flickr.com/photos/happy_sleepy/265376389
Source: Simon Sinek http://www.startwithwhy.com
why?
2020


                   2010

                             depression       COPD   diabetes   cardiovascular
                                                                   disease



Source: CZ Health Insurance Strategy Report
BJ Fogg Stanford Persuasive Technology Lab


B-MAT
Behaviour =
Motivation
Ability
Trigger
Human behaviour 101 (90 secs)

        high


 motivation      no
                          trigger
                                         yes
        low
               hard        ability       easy

B-MAT Behaviour = Motivation + Ability + Trigger (BJ Fogg)
how?
Think!
unused
resource
Source: http://www.youtube.com/watch?v=2vejkD0Rl3o
what?
BJ Fogg
Small
Things
That
Work
Source: CZ Gamebike Competition Eindhoven
hard to get
Personalization             Trust sourcing
Virtualization
Gamification                Ron Gutman




                  Source:
trust!
the gap
Meaningful Use of Social Media by
Physicians




                      Brian Mc Gowan
                      Hardly any data!
                      1. To teach
                      2. To learn
                      3. To treat
Take Home Basket
              Why?
                Need help (fast)
                Behaviour change
              How?
                Unusual suspects
                Let Patients Help!
              What?
                Small things
                Trust
enough

thanks!
bart.brandenburg@medicinfo.nl
 twitter.com/bartbrandenburg
  twitter.com/tweetspreekuur
2 things
Gamebike
Day 1: Marco Meeuwse 1:13:21
Day 2: Jeroen van Hagen 1:09:44
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