Contenu connexe Plus de Bart Brandenburg (17) Games for Health Europe10. The proof of the pudding
First Results of a Primary Care Consultation Service on Twitter
Erik Jansen & Bart Brandenburg
http://www.flickr.com/photos/happy_sleepy/265376389
14. 2020
2010
depression COPD diabetes cardiovascular
disease
Source: CZ Health Insurance Strategy Report
15. BJ Fogg Stanford Persuasive Technology Lab
B-MAT
Behaviour =
Motivation
Ability
Trigger
16. Human behaviour 101 (90 secs)
high
motivation no
trigger
yes
low
hard ability easy
B-MAT Behaviour = Motivation + Ability + Trigger (BJ Fogg)
30. Personalization Trust sourcing
Virtualization
Gamification Ron Gutman
Source:
33. Meaningful Use of Social Media by
Physicians
Brian Mc Gowan
Hardly any data!
1. To teach
2. To learn
3. To treat
34. Take Home Basket
Why?
Need help (fast)
Behaviour change
How?
Unusual suspects
Let Patients Help!
What?
Small things
Trust