1. Marketing Accomplishments and Metrics
FY 2011-2012
August 24, 2012

2. Collaborative Partnerships
NC Department of
Commerce
Local Clients
Developers Successful
Economic
Development
North Carolina’s Allies
Southeast
(Private Sector)

3. Industry Clusters
“Our mission is to
provide strong
economic development
leadership in
southeastern North
Carolina through
innovative marketing
and collaborative
regional initiatives that
will create new jobs,
generate capital
investment, and secure
new business locations.”

4. Project Pipeline and Statistics
•86 projects (59 Generated, 27 Assisted)
•80 projects had recommendations of one or more counties
•48 projects visited the region or met with NCSE staff at company location
•188 buildings and 98 sites were recommended; 106 buildings and 44 sites were visited
•Projects represent 9,877 potential jobs and $2,016,000,000 potential investment
•34% of projects required port access and 25% required rail access
•8 projects had international parent companies: Australia (2), Canada (2), China (1), Germany (2)
and Spain (1)
•11,692 unique visitors to the NCSE website (launched 10/31/2011); 33,299 page views; 72.96% new
visitors

5. Marketing Results
2011-2012 Goal Actual Goal Met
Leads 60 96 √
Building/Site Visits 36 150 √
Building/Site
100 286 √
Recommendations
Unique Client Visits 15 48 √
Announced Projects FY 2011-2012
Discovery
J.B. Hunt FerroFab Chemtex
Textiles (March 2012) (June 2012) (August 2012*)
(October 2011)
20 Jobs 5 Jobs 54 Jobs 65 Jobs
$500,000 $500,000
$1.5M Investment $170M Investment
Investment Investment
Columbus County Robeson County Richmond County Sampson County

6. Project Sources

7. Projects by Industry Sector

8. Marketing Outreach
•Southeastern Biomass Conference- Atlanta, GA •Raleigh Brokers Event- Raleigh, NC •IEDC International Conference- Charlotte, NC
•AUSA Trade Show- Washington, DC •Site Selectors Guild Conference- Orlando, FL •Recruiting Mission to CA
•Recruiting Mission to NJ and NY •International Biomass Conference- Denver, CO •German Consulate Meeting- Atlanta, GA
•Atlanta Consultant Event- Atlanta, GA •Civil Aviation Conference- Charlotte, NC •Recruiting Mission to GA
•Charlotte Brokers Event- Charlotte, NC •FABTECH Trade Show- Chicago, IL

9. Leads by Month

10. Building Recommendations & Visits
Buildings Recommended by County Buildings Visited by County

11. Site Recommendations & Visits
Sites Recommended by County Sites Visited by County

12. Visits by Industry Sector

13. Visits by Month

14. Project Employment Data
Average Employment Total Potential
by Industry Employment

15. Project Investment Data
Average Investment Total Potential
by Industry Investment

16. Projects Requiring Port and/or Rail

17. International Information
International Parent Companies International Website Visitors
Australia China
(2) (1)
Canada Germany
(2) (2)
Spain
(1)

18. Email Marketing & Correspondence
Email Campaigns Public Relations Emails

19. Project Activity Pipeline
Project Industry Jobs Investment
Earth Metalworking 25 $2,000,000
Dodger Agri-Industry 60 $7,000,000
Rooster Defense 200 $2,500,000
Maverick Agri-Industry 12 $2,000,000
Class Energy 80 $150,000,000
Trio Energy 60 $60,000,000
Label Distribution 5 $500,000
Big Ben Other 5 $2,000,000
TOTALS 447 $226,000,000

20. FY 2012-2013 Marketing Calendar
Logistics Development Forum Charlotte Broker’s Event
August 7-10, 2012 November 14, 2013
Sundance, UT Charlotte, NC
Military/Defense Email Campaign Food Processing Email Campaign
September 14, 2012 January 18, 2012
Metalworking Email Campaign Annual TAG Planning Session
September 28, 2012 February 13-14, 2013
Fayetteville, NC
Aviation Biofuels Development Conference Site Selector’s Guild Conference
October 2-3, 2012 February 25-27, 2013
Washington, DC New Orleans, LA
Raleigh Broker’s Event 310 Marketing Recruitment Mission
October 17, 2012 March 2013
Raleigh, NC California/Midwest
AUSA Trade Show NC Dept. of Commerce Presentation
October 22-24, 2012 March 25, 2013
Washington, DC Elizabethtown, NC
FABTECH Trade Show AAAA Annual Professional Forum & Expo
November 12-14, 2012 April 10-13, 2013
Las Vegas, NV Fort Worth, TX

21. Wrap Up
Questions?
Thanks to the NCSE
Board for its support
of our marketing
efforts!