Persuasion By Dr Jose Lopez

Persuasion ,[object Object],[object Object],[object Object]

Persuasion ,[object Object],[object Object]

I. Social Psychology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Robert B. Cialdini, Influence: The Psychology of Persuasion (revised; New York: Quill, 1993)

1. Reciprocity Cialdini One of the most potent weapons of influence and compliance: We want to repay, in kind, what another person has provided us

1. Reciprocity Cialdini ,[object Object],[object Object],[object Object],[object Object],I.e.: We want to repay, in kind, what another person has provided us E.g:

1. Reciprocity ,[object Object],Cialdini ,[object Object],[object Object]

1. Reciprocity ,[object Object],[object Object],[object Object],Cialdini ,[object Object]

1. Reciprocity ,[object Object],[object Object],[object Object],[object Object],Cialdini ,[object Object]

1. Reciprocity ,[object Object],[object Object],[object Object],[object Object],[object Object],Cialdini

2. Consistency ,[object Object],[object Object],Cialdini

2. Consistency ,[object Object],[object Object],[object Object],Cialdini

2. Consistency Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples:

3. Social Proof ,[object Object],[object Object],[object Object],[object Object],Cialdini

3. Social Proof Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples:

4. Authority ,[object Object],[object Object],Cialdini

4. Authority ,[object Object],[object Object],[object Object],[object Object],Cialdini

5. Likeability ,[object Object],Cialdini

5. Likeability Cialdini ,[object Object],[object Object],[object Object],Compliance factors:

5. Likeability Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],Compliance factors:

5. Likeability Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],Examples:

6. Scarcity ,[object Object],[object Object],[object Object],Cialdini

Ethos ,[object Object],[object Object],[object Object]

Ethos ,[object Object],[object Object]

Ethos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comedy thrives on personality types .

Ethos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Variable elements of institutional ethos:

Ethos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common elements of institutional ethos:

Ethos ,[object Object],[object Object],[object Object],[object Object]

Myth ,[object Object],[object Object],[object Object],[object Object],[object Object]

Myth ,[object Object],[object Object],[object Object]

What is your story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Persuasion By Dr Jose Lopez

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