Appkodes Tinder Clone Script with Customisable Solutions.pptx
Social Media @ BASF
1. Social Media @ BASF
Patrick Schmidt-Kühnle
Manager Corporate Social Media, BASF SE
117.03.2017
2. BASF – We create chemistry
2
Our chemistry is used in almost all industries
We combine economic success, social
responsibility and environmental protection
Sales 2016: €57,550 million
EBIT 2016: €6,275 million
Employees (as of December 31, 2016): 113,830
6 Verbund sites and 352 other
production sites
Social Media @ BASF17.03.2017
3. Our purpose, strategic principles
and values
We create chemistry for
a sustainable future
3
WhatWhy
We add value
as one company
We innovate to
make our customers
more successful
We drive
sustainable solutions
We form
the best team
Creative
Open
Responsible
Entrepreneurial
How
Social Media @ BASF17.03.2017
4. 4
Overarching Goals of BASF
Within External Social Media
We innovate to make our customers
more successful
Prospect generation
Customer support and engagement
Market research
Gain interest in solutions of BASF
We form the best team
Grow attractiveness to digital
generations
Expand networks, know-how
transfer, problem solving
Find new employees
We add value as one company
Strengthen brand and reputation
Foster integrated communications
approach and cross-unit cooperation
Demonstrate strength of Verbund and
show holistic picture of BASF
We drive sustainable solutions
Build trust through openness
Engage in dialogue, influence and
impact on public opinion
Drive solutions to the public
17.03.2017 Social Media @ BASF
5. Social Media Governance
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Corporate Communications
Strategy
Guidelines
Corporate Channels
Global Governance
Experts Community
Consulting
Best Practice Exchange
Preparing Guidelines etc.
Communications in Businesses, Regions
Specific Strategies
Individual Channels
Input for content
Social Media @ BASF17.03.2017
7. 7
Target Group Specific Pages:
Corporate Design on Facebook and Twitter
Twitter: 52 Accounts, > 261,000 followers*
* As of February 2017
Facebook: 85 (Sub-) pages, > 1,855,000 likes*
Corporate
Careers
Industries
Brands
Corporate
Careers
Industries,
Investor Relations
Brands
Regions
17.03.2017 Social Media @ BASF
8. Crop Protection: Own Facebook, Twitter and
YouTube accounts
Construction Chemicals: LinkedIn showcase
page, LinkedIn group, Facebook page
(MasterBuilders Solutions), Twitter, playlists on
BASF YouTube channel
Performance Materials: Using BASF‘s Twitter,
Linked, Facebook and Slideshare channel,
especially during fairs and conferences
Automotive: dedicated LinkedIn showcase
page, playlists on YouTube, using all main
BASF channels
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BASF social media communication
Example of engaged Business Units
9. The Global BASF Social Media Team
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Global network of >100 professional users of social media
Social Media @ BASF17.03.2017
10. Science Symposium Ludwigshafen
shows how it all comes together
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SlideShare:
Chu’s presentation
Flickr:
Foto album
YouTube:
Daily summaries
Creator Space:
Blog entries for each day
(Multimedia) content hubs
Facebook:
Event page
Creator Space:
Event page
Basis (Live) Publishing
Facebook, twitter,
LinkedIn, Google+:
Posts, Tweets, Status
updates
11. Summary and Outlook
Social Media is an integrated part of
communications and marketing.
There is no ‚One fits all‘ solution. The set of
Social Media depends on the specific
business.
Social Media helps to create chemistry
between a company and its stakeholders.
11Social Media @ BASF17.03.2017