5. The Opportunity
For Travelers & Online Travel Agents
78% of travelers who come to the site with an
intent to book do not complete a booking
Google Research Jan
2013
In 2012 25% of travel booking searches were
on mobile devices
OLSET – Proprietary & Confidential
6. Reviews Are The #1 Driver
For Bookings
Price
173
(45.2%)
Reviews
312
(80.6%)
August 27, 2013 - Kelly A McGuire, PhD, Breffni M. Noone, PhD.
What is OlSet?Why should you care?- Real problem- Huge market - Clear revenue modelWhy are we the right team to do this?Now that we agree on all the points above let’s look at the Application in more detailThere are other ways to make moneyBut before we make money we need to get travelers on board so let’s talk about traveler acquisition
Total nights booked in 2017 is still less than 8% of current Priceline nights booked per yearAssumed growth rate is 50% of AirBNB growth rate