This document provides an overview of a company that offers various digital marketing and advertising services. Some of its key services include web design, search engine optimization, pay-per-click advertising, social media marketing, conversion optimization, and analytics. The company has offices in North America, Europe, and the Middle East to serve clients globally. It aims to help businesses attract new customers, engage with customers, and retain customers through innovative online strategies.
1. C O M PA N Y P RO F I L E
Copyright 2006 ‐ 2009 Ethoskms LLC Subsidiary of
2. What We Do
Crea+ve e‐Adver+sing Conversion
Web Development & Design Search Engines OpDmizaDon AcquisiDon Concepts
Client Services Online AdverDsing & Pay‐Per‐Click Brand Loyalty Plans
InteracDon Design Social Media RetenDon Tools
CopywriDng Email & SMS MarkeDng Lead GeneraDon
MulDmedia and Flash eCRM Program Management
InformaDon Architecture MarkeDng Databases
Usability Analysis
Standards Compliance
./Technology
Website Content Management
E‐commerce PlaRorms
Customer RelaDonship Management
Campaign Tracking and Management
Visitor AnalyDcs Systems
3. e‐Adver+sing|Our Tac+cs
Search Engines Op+miza+on (SEO) Social Media
Social Search |Press Release OpDmizaDon | Social PR
Get ranked in the most trusted top 10 posiDons
on search engines. AVract prospects in targeted Enjoy top posiDons and top rankings by
ciDes, regions and states. combining the power of PR with search and
social media. Engage digital Influencers to post
blogs and comments.
Online Adver+sing & Pay‐Per‐Click(PPC) Email & SMS Marke+ng
Get the best demographic mix with the highest Strategy, best pracDces, creaDve services and
ROI on local and internaDonal portals. Discover technology to create predictable success prior
the best performing keywords by tesDng and to your first ad send.
adapDng fast.
>> Media Planning and Buying
4. e‐Adver+sing|Search Engine Op+miza+on
Most Trusted LisDngs
Keyword SelecDon & Refinement
Picking the right keywords is the starDng point of an
effecDve organic SEO program.
Search Engine Copy
Copywriters carefully cra_ the messages that appear
on search engine results.
SEO Ranking Factors
We arRully combine a variety of on‐site and off‐site
tacDcs to aVain top posiDons.
ReporDng & AnalyDcs
We provide you with the reports and tools you need to
measure the impact and ROI of your search
investment.
5. e‐Adver+sing| Banner Ads & Pay‐Per‐Click (PPC)
Smart spending Increase ROI
Mass 10 AdverDsing CreaDve
Matching your budget and target with the best
possible media mix available.
PotenDal
Segments
Account Management
Day‐to‐day account management will make the
Narrowed Target difference between online adverDsing money well
Segments spent, and investment with no real return
Find out where you target customers spend
there Dme online ReporDng & AnalyDcs
We deliver metrics‐based reporDng to track your
campaign's ROI performance. Our team will help
you interpret the o_en‐daunDng staDsDcs
Best value per click
Media Planning and Buying
NegoDate the best deal in terms of
Billing: (Monthly, Pay‐per‐click, Pay‐per‐view)
PosiDon: (Upper, Skyscraper, Pop‐up, etc.)
SecDon: (Home Page, sports page, health, etc.)
Timing
Weight
Target Countries
7. Conversion|Our Tac+cs
Analyze
Website Usability . Traffic Analysis . Benchmarking
Customer Behavior . Click Paths
Engage
We Make sure that every interacDon across all touch
points is a posiDve experience by improving the
copy, navigaDon, funcDonality and brand impact of
your website.
Acquire
Trust Elements | Look and Feel | Selling ProposiDon |Off Page Factors
We help you Acquire customers informaDon by using
smart branded entertainment, editorial content, data
and interacDve promoDons.
Retain
We help you show your customers how much you
care. We use intuiDve ways like surveys, newsleVers,
giveaways and loyalty programs to keep your
customers coming back.
8. Conversion| Analyze
Geographic
Traffic
Cross Report and Drill Down
Click Paths and Goals
9. Conversion| Engage
Standards for an Engaging Experience Rich and Op+mized Experience
IntuiDve & CreaDve Design that fits the target segments
Localized experience in Languages, content and visuals
Works on All types of computers
Content is rich & fit in context
Easy fast navigaDon
Website goes with you everywhere
10. Conversion| Acquire
Tac+cs Incen+ves
Landing Pages OpDmizaDon Smart Branded
Calls to acDon Entertainment
Special offers
Content Openness
Internal NavigaDon
Editorial
Trust Elements content
Surveys & Focus Groups
InteracDve
promoDons
12. North America Europe Middle East and North Africa
Ethos KMS LLC Report Edge Ethos SARL
548 Market St #22915 P.O. box 92200 Berytech Center, Mkalles
San Francisco, California 94104 210 Boulevard Bineau, Po Box 11‐7503 Riad el Solh
PO Box 7775 #22915 Neuilly sur Seine Beirut 1107 2240 Lebanon
San Francisco, California 94120‐7775 Paris, France Beirut, Lebanon
Toll ‐Free (only inside US): Tel: +33 (9) 54 05 44 92 TEL: 961 (4) 530 495
888‐3846756
888‐ETHOSKM