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United Nations Principles for Responsible Investment
oikos PRI Young Scholars Finance Academy 2010:Mainstreaming responsible investment January 31 – February 05, 2010, Gais (Switzerland) On Corporate Strategy: Role of Corporate Environmental Governance and Strategy  as Drivers to Company Stock Value Growth Jose Antonio Chaves Candidate at Business School Lausanne
Empirical evidences that ESG policies and strategies  can influence Companies Stock Growth E1SGI DJI 2003 2004 2005 2006 2007 Dow Jones Sustainability Europe Composite Index versus Dow Jones Industrial Average Index  Source: Yahoo! Finance
Research Main Objective Can High Stock Price Growth % be correlated to the High Level of Corporate Environmental Governance & Strategy? Can Low Stock Price Growth % be correlated to the Low Level of Corporate Environmental Governance & Strategy?
Research Methods and Tools Fundamental Analysis Morphological Analysis Fuzzy Logic
Research Work Steps Testing Hypotheses First Surveys’ Morphological Consolidation Second Surveys’ Morphological Consolidation Early Findings Seminaries Literature Review Fundamentalist Analysis Fuzzy Logic Analysis Conclusions & Final Procedures Seminaries Corporate Papers Industry & Companies Targeting Publication of Papers  & Corporate Conferences Benchmarking & ESG Standards Consolidation
Targeted Industries Selected from the 20th Largest Companies by Market Capitalization Leaders Laggards Ranked by Last Five-Year Stock Growth %
Iron & Steel Industry Leaders Stock Price Growth (%) Gerdau Posco Mechel Simec S&P 500 Source: FreeStockCharts.com interactive platform
Iron & Steel Industry Laggards - Stock Price Growth (%) Arc Mittal Carpenter S&P 500 Haynes Worthington China Steel Source: FreeStockCharts.com interactive platform
Metal & Mining Industry Leaders Stock Price Growth (%) Vale Southern Cameco Alum China S&P 500 Source: FreeStockCharts.com interactive platform
Metal & Mining Industry Laggards Stock Price Growth (%) S&P 500 HorseHead Alcoa Alumina Palladium Denison Source: FreeStockCharts.com interactive platform
Electric Utilities Industry Leaders Stock Price Growth (%) CPFL Eletricidad Enersis Sempra S&P 500 Source: FreeStockCharts.com interactive platform
Electric Utilities Industry Laggards Stock Price Growth (%) American S&P 500 Progress Edison DTE Source: FreeStockCharts.com interactive platform
Oil & Gas Integrated Industry Leaders Stock Price Growth (%) Petrobras Hess Suncor China P&C PetroChina S&P 500 Source: FreeStockCharts.com interactive platform
Oil & Gas Integrated Industry Laggards Stock Price Growth (%) BP Conoco Eni SPA S&P 500 Shell YPF Source: FreeStockCharts.com interactive platform
Early Findings from ESG Surveys Consolidation   McKinsey – Boston College joint Survey  Valuing corporate social responsibility 238 CFOs  127 CSRs and institutional investment professionals December 2008.  Source: The McKinsey Quarterly, January 2009 Edition McKinsey Global Survey Results: Valuing corporate social responsibility
Early Findings from ESG Surveys Consolidation   Boston Consulting Group – MIT Sloan School of Management The Business of Sustainability:  What It Means to Managers Now Interviewed:  50 global thought leaders  1,500 worldwide executives fall of 2009. Source: MIT Sloan Management Review, Fall 2009.
Early Findings from ESG Surveys Consolidation   Some companies does not understand what sustainability is    Making sustainability work is the very challenge  Semiotic communication misleading sustainability undertanding There is a visible gap between the sustainability strategy (when it exists)  and its execution Managers at all levels don’t know about: The correlations between sustainability risk and financial performance  How to track sustainability value from where it is created  How it  sustainability initiatives are converted into shareholder value  How to measure return on sustainability strategy
Next ESG Surveys Consolidation   Modeling Investment Strategists Perspective  A shareholder value-based survey will be  Conducted addressing to capture the  Investment strategists perspective.   Consolidation process ends with a morphological  analysis seminar - Lausanne, Switzerland. Modeling C-Suite Executives Perspective  A shareholder value-based survey will be  conducted addressing to integrate C-Suite  executives perspective, mainly CEOs and CFOs.   Consolidation process ends with a morphological  analysis seminar – Venue to be defined.
Research Perspective:  Sustainability Value-Based Strategy ESG Strategy Value-Creation  Goals Measuring Executive Compensation Parameters Business Strategy Financial Strategy Shareholder Engagement Investor Strategy IPO, M&A Private Equity Project  Finance Divestiture Cash Flow  Contribution
Return on Sustainability Strategy Framework Sustainability Value-Based ROI Net Profit & Dividend Valuation Multiple Free Cash Flow Revenue Growth Cost of Capital Reduction Margin Improvement Market  Share  Growth  New  Market s Entry Differentiation  Price Premium Risk  Reputation Premium Market  Ratings Grade Operation Cost & Productivity Public  Support Image-Based Power  Pricing ESG       Capex-Opex Modeling Reputation Branding ESG  Knowledge Capital Ecotech-Based Products  Social-Focused Products Stakeholder Engagement ESG  Risk Mapping  & Strategy ESG  Accounting  & Reporting ESG  Innovation & Adaptability  Value-Chain ESG Risk & Opportunities ESG  Long-Term Strategic View ESG  Leadership Initiatives . . . ESG Performance Standards Capturing Sustainability Value-Creation Drivers and Levers
Corporate Sustainability-Risk Framework Corporate Sustainability-Risk Map Company’ BI Platform Human Capital Operation Protection Technology Financial Business Continuity Implementation Funding Feasibility Operation Divestiture IPO, M&A Legal & Financial  Diligences Organisation & Legal  Arrangements Marketing & Sales Project Finance Local Arrangements Plant Building  Production Private Equity Global Feasibility Logistics Up & Down Infrastructure  Equipment & Facilities Core Business Design Value-Chain Design Domain of the Traditional Risk Management Sustainability-Based ROI Performance Metrics System Domain of Corporate Sustainability-Risk Management Value-Chain Stakeholders Legal & Regulatory Changing Leadership Global-Local Reputation ESG Strategies Benchmarking
Value-Chain Sources of Sustainability Advantages Support Activities & Knowledge Capital Company Infrastructure Sustainability BI & analytics platform; Capex-Opex sustainability-based decisions; Corporate Sustainability  Governance Structure   Human Capital Creating  and internalizing a culture for sustainability; Developing capabilities on sustainability-based management ; Corporate Sustainability Education; Sustainability-oriented Compensation System Margin Innovation and R&D Capital Environmental-based design; Clean technologies development; Environmental material specifications Leadership Capital Promptness  and ability to convert Sustainability Strategy into Shareholders/Stakeholders Value;  Stakeholder-Based Management Approach; Stakeholder Sustainability Education initiatives Corporate Sustainability Mainstream Life-cycle process Corporate image  & reputation Responsible suppliers, Distributors & outsourcers Carbon & Water Footprint Stimulating less-harmful material safe storage, transportation , packaging and waste disposal SV-B ROI Stimulating ethical and anti-corruption competing practices, fraud prevention, striving for upstream-downstream ESG internationally acceptable standards adoption Upstream  Logistic &  Supply Chain Primary Activities Inbound  Logistic & Operations Downstream  Logistic & Channels Marketing  & Sales End-Cycle  Services
Corporate Sustainability Strategy Plan Framework Benchmarking Goals Setting Financing-Based ESG Risk Assessment Corporate Sustainability-Risk Strategic Mapping ESG Legal & Compliance Framework Project Financing-Based ESG Assessment Stakeholder-Based Management Investor-Based Management External Impacts Measuring and Accounting Risk Strategy Risk Strategy ActionPlan Governance Framework Detailing & Métrics Goals’ Detailing  & Metrics Sustainability Value-Based  ROI Balanced ScoreCard Framework Sustainability Perspective Business Drivers Dashboarding Implementation & Monitoring Business                     Strategy Goals Business                     Perspective Shareholders Engagement  Stakeholder  Engagement  Stakeholders Engagement  Corporate                     Finance Goals Finance  Perspective Sustainability Communication  Communication  Competitive Scope Investor-Based                           Management Goals Shareholder Perspective Sustainability  Reporting Reporting Creating and Internalizing the Culture of Corporate Sustainability
Knowing a Sustainable Company from looking within Managers at all level naturally consider sustainability initiatives as part of their job;   Corporate strategy includes ESG goals and makes money from that;   Sustainability goals are detailed, quantified and monitored;   Sustainability performance is attached to financial performance;    Managers are rewarded for its sustainability performance;   Changing management terminology: accountability, environmental accounting, shareholder engagement; water and carbon footprint; reputation management, etc.;   Company regular partnership with outside stakeholders;   New products originated from environmental and social initiatives.
Knowing a Sustainable Company from an External Perspective Improve and enhance accountability, transparency and investor trust;   Evolve corporate risk-management to a corporate sustainability platform perspective;   Identify and explore in the entire value-chain new sources of competitive advantage by differentiation throughout ESG innovative product and service development;   Assure capital markets prime access by sustainability governance standards achievement;   Outperform shareholder’s ROSS – Return on Sustainability Strategy;   Create visible, measurable, reportable and communicable ESG value for all stakeholders;   Measure reputation in terms of cost of capital, exports revenue increases and brand value;   Develop the best practices on knowledge and talent capital attracting and retention.
Jose Antonio Chaves Doctor of Business Administration Candidate at  Business School Lausanne, Switzerland Thesis Advisor Dr Alkis Tsiklis, Professor at the Business School Lausanne, Switzerland   Thesis Co-Advisor Dr Katrin Muff, Dean at the Business School Lausanne, Switzerland   Advisory Committee Dr Laércio Couto, Adjunct-Professor at the University of Toronto, CA Dr Carlos Alberto Nunes Cosenza, Professor Emeritus at the Federal University of Rio de Janeiro, BR Business School Lausanne www.bsl-lausanne.ch Av. Dapples 38 - P.O. Box 160 - 1001 Lausanne - Switzerland   Phone: +41 21 619 06 06 – Fax: +41 21 619 06 00 –  Email: info@bsl-lausanne.ch Jose Antonio Chaves Rua Carvalho de Almeida, 48 Apto 23 – Cidade Jardim CEP 30380-160 – Belo Horizonte – MG – Brazil Phone: +55 31 3231-4688 - Mobile: +55 31 9312-4688  Email: jose.antonio.chaves@gmail.com

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Pri Switzerlandpresentation5 100323194526 Phpapp02

  • 1. United Nations Principles for Responsible Investment
  • 2. oikos PRI Young Scholars Finance Academy 2010:Mainstreaming responsible investment January 31 – February 05, 2010, Gais (Switzerland) On Corporate Strategy: Role of Corporate Environmental Governance and Strategy as Drivers to Company Stock Value Growth Jose Antonio Chaves Candidate at Business School Lausanne
  • 3. Empirical evidences that ESG policies and strategies can influence Companies Stock Growth E1SGI DJI 2003 2004 2005 2006 2007 Dow Jones Sustainability Europe Composite Index versus Dow Jones Industrial Average Index Source: Yahoo! Finance
  • 4. Research Main Objective Can High Stock Price Growth % be correlated to the High Level of Corporate Environmental Governance & Strategy? Can Low Stock Price Growth % be correlated to the Low Level of Corporate Environmental Governance & Strategy?
  • 5. Research Methods and Tools Fundamental Analysis Morphological Analysis Fuzzy Logic
  • 6. Research Work Steps Testing Hypotheses First Surveys’ Morphological Consolidation Second Surveys’ Morphological Consolidation Early Findings Seminaries Literature Review Fundamentalist Analysis Fuzzy Logic Analysis Conclusions & Final Procedures Seminaries Corporate Papers Industry & Companies Targeting Publication of Papers & Corporate Conferences Benchmarking & ESG Standards Consolidation
  • 7. Targeted Industries Selected from the 20th Largest Companies by Market Capitalization Leaders Laggards Ranked by Last Five-Year Stock Growth %
  • 8. Iron & Steel Industry Leaders Stock Price Growth (%) Gerdau Posco Mechel Simec S&P 500 Source: FreeStockCharts.com interactive platform
  • 9. Iron & Steel Industry Laggards - Stock Price Growth (%) Arc Mittal Carpenter S&P 500 Haynes Worthington China Steel Source: FreeStockCharts.com interactive platform
  • 10. Metal & Mining Industry Leaders Stock Price Growth (%) Vale Southern Cameco Alum China S&P 500 Source: FreeStockCharts.com interactive platform
  • 11. Metal & Mining Industry Laggards Stock Price Growth (%) S&P 500 HorseHead Alcoa Alumina Palladium Denison Source: FreeStockCharts.com interactive platform
  • 12. Electric Utilities Industry Leaders Stock Price Growth (%) CPFL Eletricidad Enersis Sempra S&P 500 Source: FreeStockCharts.com interactive platform
  • 13. Electric Utilities Industry Laggards Stock Price Growth (%) American S&P 500 Progress Edison DTE Source: FreeStockCharts.com interactive platform
  • 14. Oil & Gas Integrated Industry Leaders Stock Price Growth (%) Petrobras Hess Suncor China P&C PetroChina S&P 500 Source: FreeStockCharts.com interactive platform
  • 15. Oil & Gas Integrated Industry Laggards Stock Price Growth (%) BP Conoco Eni SPA S&P 500 Shell YPF Source: FreeStockCharts.com interactive platform
  • 16. Early Findings from ESG Surveys Consolidation McKinsey – Boston College joint Survey Valuing corporate social responsibility 238 CFOs 127 CSRs and institutional investment professionals December 2008. Source: The McKinsey Quarterly, January 2009 Edition McKinsey Global Survey Results: Valuing corporate social responsibility
  • 17. Early Findings from ESG Surveys Consolidation Boston Consulting Group – MIT Sloan School of Management The Business of Sustainability: What It Means to Managers Now Interviewed: 50 global thought leaders 1,500 worldwide executives fall of 2009. Source: MIT Sloan Management Review, Fall 2009.
  • 18. Early Findings from ESG Surveys Consolidation Some companies does not understand what sustainability is   Making sustainability work is the very challenge Semiotic communication misleading sustainability undertanding There is a visible gap between the sustainability strategy (when it exists) and its execution Managers at all levels don’t know about: The correlations between sustainability risk and financial performance How to track sustainability value from where it is created How it sustainability initiatives are converted into shareholder value How to measure return on sustainability strategy
  • 19. Next ESG Surveys Consolidation Modeling Investment Strategists Perspective A shareholder value-based survey will be Conducted addressing to capture the Investment strategists perspective.   Consolidation process ends with a morphological analysis seminar - Lausanne, Switzerland. Modeling C-Suite Executives Perspective A shareholder value-based survey will be conducted addressing to integrate C-Suite executives perspective, mainly CEOs and CFOs.   Consolidation process ends with a morphological analysis seminar – Venue to be defined.
  • 20. Research Perspective: Sustainability Value-Based Strategy ESG Strategy Value-Creation Goals Measuring Executive Compensation Parameters Business Strategy Financial Strategy Shareholder Engagement Investor Strategy IPO, M&A Private Equity Project Finance Divestiture Cash Flow Contribution
  • 21. Return on Sustainability Strategy Framework Sustainability Value-Based ROI Net Profit & Dividend Valuation Multiple Free Cash Flow Revenue Growth Cost of Capital Reduction Margin Improvement Market Share Growth New Market s Entry Differentiation Price Premium Risk Reputation Premium Market Ratings Grade Operation Cost & Productivity Public Support Image-Based Power Pricing ESG Capex-Opex Modeling Reputation Branding ESG Knowledge Capital Ecotech-Based Products Social-Focused Products Stakeholder Engagement ESG Risk Mapping & Strategy ESG Accounting & Reporting ESG Innovation & Adaptability Value-Chain ESG Risk & Opportunities ESG Long-Term Strategic View ESG Leadership Initiatives . . . ESG Performance Standards Capturing Sustainability Value-Creation Drivers and Levers
  • 22. Corporate Sustainability-Risk Framework Corporate Sustainability-Risk Map Company’ BI Platform Human Capital Operation Protection Technology Financial Business Continuity Implementation Funding Feasibility Operation Divestiture IPO, M&A Legal & Financial Diligences Organisation & Legal Arrangements Marketing & Sales Project Finance Local Arrangements Plant Building Production Private Equity Global Feasibility Logistics Up & Down Infrastructure Equipment & Facilities Core Business Design Value-Chain Design Domain of the Traditional Risk Management Sustainability-Based ROI Performance Metrics System Domain of Corporate Sustainability-Risk Management Value-Chain Stakeholders Legal & Regulatory Changing Leadership Global-Local Reputation ESG Strategies Benchmarking
  • 23. Value-Chain Sources of Sustainability Advantages Support Activities & Knowledge Capital Company Infrastructure Sustainability BI & analytics platform; Capex-Opex sustainability-based decisions; Corporate Sustainability Governance Structure Human Capital Creating and internalizing a culture for sustainability; Developing capabilities on sustainability-based management ; Corporate Sustainability Education; Sustainability-oriented Compensation System Margin Innovation and R&D Capital Environmental-based design; Clean technologies development; Environmental material specifications Leadership Capital Promptness and ability to convert Sustainability Strategy into Shareholders/Stakeholders Value; Stakeholder-Based Management Approach; Stakeholder Sustainability Education initiatives Corporate Sustainability Mainstream Life-cycle process Corporate image & reputation Responsible suppliers, Distributors & outsourcers Carbon & Water Footprint Stimulating less-harmful material safe storage, transportation , packaging and waste disposal SV-B ROI Stimulating ethical and anti-corruption competing practices, fraud prevention, striving for upstream-downstream ESG internationally acceptable standards adoption Upstream Logistic & Supply Chain Primary Activities Inbound Logistic & Operations Downstream Logistic & Channels Marketing & Sales End-Cycle Services
  • 24. Corporate Sustainability Strategy Plan Framework Benchmarking Goals Setting Financing-Based ESG Risk Assessment Corporate Sustainability-Risk Strategic Mapping ESG Legal & Compliance Framework Project Financing-Based ESG Assessment Stakeholder-Based Management Investor-Based Management External Impacts Measuring and Accounting Risk Strategy Risk Strategy ActionPlan Governance Framework Detailing & Métrics Goals’ Detailing & Metrics Sustainability Value-Based ROI Balanced ScoreCard Framework Sustainability Perspective Business Drivers Dashboarding Implementation & Monitoring Business Strategy Goals Business Perspective Shareholders Engagement Stakeholder Engagement Stakeholders Engagement Corporate Finance Goals Finance Perspective Sustainability Communication Communication Competitive Scope Investor-Based Management Goals Shareholder Perspective Sustainability Reporting Reporting Creating and Internalizing the Culture of Corporate Sustainability
  • 25. Knowing a Sustainable Company from looking within Managers at all level naturally consider sustainability initiatives as part of their job;   Corporate strategy includes ESG goals and makes money from that;   Sustainability goals are detailed, quantified and monitored;   Sustainability performance is attached to financial performance;   Managers are rewarded for its sustainability performance;   Changing management terminology: accountability, environmental accounting, shareholder engagement; water and carbon footprint; reputation management, etc.;   Company regular partnership with outside stakeholders;   New products originated from environmental and social initiatives.
  • 26. Knowing a Sustainable Company from an External Perspective Improve and enhance accountability, transparency and investor trust;   Evolve corporate risk-management to a corporate sustainability platform perspective;   Identify and explore in the entire value-chain new sources of competitive advantage by differentiation throughout ESG innovative product and service development;   Assure capital markets prime access by sustainability governance standards achievement;   Outperform shareholder’s ROSS – Return on Sustainability Strategy;   Create visible, measurable, reportable and communicable ESG value for all stakeholders;   Measure reputation in terms of cost of capital, exports revenue increases and brand value;   Develop the best practices on knowledge and talent capital attracting and retention.
  • 27. Jose Antonio Chaves Doctor of Business Administration Candidate at Business School Lausanne, Switzerland Thesis Advisor Dr Alkis Tsiklis, Professor at the Business School Lausanne, Switzerland   Thesis Co-Advisor Dr Katrin Muff, Dean at the Business School Lausanne, Switzerland   Advisory Committee Dr Laércio Couto, Adjunct-Professor at the University of Toronto, CA Dr Carlos Alberto Nunes Cosenza, Professor Emeritus at the Federal University of Rio de Janeiro, BR Business School Lausanne www.bsl-lausanne.ch Av. Dapples 38 - P.O. Box 160 - 1001 Lausanne - Switzerland Phone: +41 21 619 06 06 – Fax: +41 21 619 06 00 – Email: info@bsl-lausanne.ch Jose Antonio Chaves Rua Carvalho de Almeida, 48 Apto 23 – Cidade Jardim CEP 30380-160 – Belo Horizonte – MG – Brazil Phone: +55 31 3231-4688 - Mobile: +55 31 9312-4688 Email: jose.antonio.chaves@gmail.com