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Ddma Dialogue Challenge2009

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Bas Vroonland
Bas Vroonland

A confronting approach to Social Media for the DDMA Dialogue Challenge 2009 (Dutch)

1  sur  18
Dialogue in SocialMedia ,[object Object]
[object Object],[object Object],Wat doe ik hier?
“Dialogue” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
dialoog = vraag&antwoord? ,[object Object],[object Object],[object Object]
Discrepancy=Disbelief
SocialMedia ,[object Object]
Waarde verplaatsing ,[object Object],[object Object],[object Object]
en mijn merk dan? ,[object Object]
 
fasten your seatbelts ;-)
PAID PAID OWNED OWNED EARNED EARNED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BRAND CUSTOMER Audience Measurement Audience Measurement Effect Measurement Effect Measurement BUSINESS OBJECTIVES MARKETING STRATEGY EMPOWERMENT CHOICE: SHAREHOLDER VALUE PAID MARKETING AND COMMUNICATION BECOME EARNED DIALOGUES
Transition from media-buying to message-delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Measurement will play key-role in identifying concentration of target-customer gatheringpoints across all media-types even when average contact-frequency is minimal PAID OWNED EARNED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CUSTOMER Audience Measurement Effect Measurement
Transition from media-buying to message-delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Effect Measurement will focus less on “counting the clicks” and move to “rating the answer” as customers will give real-time response to everything that they feel is relevant to the mutual value-exchange between you and them PAID OWNED EARNED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CUSTOMER Audience Measurement Effect Measurement
Transition from media-buying to message-delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PAID OWNED EARNED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CUSTOMER Audience Measurement Effect Measurement
ROI of Dialogues Twitter, Linkedin en Facebook overwegen beursgang Sociale netwerksites Linkedin en Facebook en Microblogsite Twitter gaan mogelijk naar de beurs. Dinsdag liet oprichter Biz Stone van Twitter weten een overname niet te zien zitten, maar andere mogelijkheden om geld op te halen houdt hij open. 26 nov 2009 ,[object Object],[object Object],[object Object],[object Object]
Knowledge Network Knowledge Behavior Insight Data web-stats ad-management industry averages log-files retail-data trends feedback suggestions focus groups Talking Writing Moving Watching Listening Clicking Buying Thinking Knowledge Network = those who are in agreement on how they interpret Insight, Behavior and Data for a shared objective/problem
Stelling ,[object Object]
What the experts say..

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Ddma Dialogue Challenge2009

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  • 16. Knowledge Network Knowledge Behavior Insight Data web-stats ad-management industry averages log-files retail-data trends feedback suggestions focus groups Talking Writing Moving Watching Listening Clicking Buying Thinking Knowledge Network = those who are in agreement on how they interpret Insight, Behavior and Data for a shared objective/problem
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