India hasn’t had enough of the consumption story yet.
Where basics are still not in place, Green is an evolved ambition
Green Consumption is yet to hit mainstream India, but there are pockets of activism. This presentation looks at an overview of the state of green in India and shares some examples of attitudes of individuals, and actions by corporates, NGOs and governments.
3. Where basics are still not in place, Green is an evolved ambition Example: With virtually no mass transit in Bangalore, Indian technology firm Infosys Technologies Ltd. spends $5 million a year on buses, minivans, and taxis to transport its 18,000 employees to and from Electronics City. And traffic jams mean workers can spend upwards of four hours commuting each day. "India has underinvested in infrastructure for 60 years, and we're behind what we need by 10 to 12 years," says T.V. Mohandas Pai, director of human resources for Infosys. http://www.businessweek.com/magazine/content/07_12/b4026001.htm
9. Green Premium – a perspective If a product costs Rs.100, how much would you pay for a greener alternative?” Most people are still undecided on whether they’ll buy into an greener alternative, also there clear concerns of profiteering by businesses through “greenwashing”