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Social media's impact on Obama's 2008 political campaign

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B
Batha Sundeep

Social media played a pivotal role in Barack Obama's 2008 presidential campaign. Obama's campaign made heavy use of social networks like Facebook, Twitter, YouTube, and blogs to engage with voters, raise funds, organize supporters, and counter attacks from opponents. These online tools allowed Obama to build a vast network of over a million supporters and register new voters on a scale not seen before in modern political campaigns.

Business
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Social Networking New era begins in political campaign Sundeep Kumar Batha MBA 2008-10 DMS, Pondicherry University
Social Media - Family
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Group-building, create connections to potential voters ,[object Object],[object Object],[object Object],[object Object]
myBarackObama.com LAMP
 
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Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
You tube ,[object Object],[object Object],[object Object],[object Object],Internet is a viral media. Obama had over 1,650 videos on YouTube Total of 14,548,809.05 hours. http://www.techpresident.com/blog/entry/32071/how_much_is_youtube_worth_to_obama_and_mccain#comment-2683
 
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Social media's impact on Obama's 2008 political campaign