16. 1- Age? 17-25 22% 26-40 42% 41-60 24% 60 + 12% 2- Gender? M 58% F 42% 3- Do you drive? Yes 94% No 6% 4- Do you drink alcohol? Yes 98% No 2% 5- When you go out, and will be drinking do you usually? Walk 14% Drive 16% public transport 8% Take a taxi 62% 6- Do you sometimes drink more than the legal limit driving, and have to leave your car to get home? Never 26% Occasionally 54% Often 20% 7- Do you sometimes drive when you know you have gone over the legal limit? Yes 2% No 98% 8- In that situation would you like a phone-up service to get someone to drive your car home for you? Yes 48% No 52% 9- Would you be prepared to pay more than a taxi rate for there service? Yes 66% No 34% Survey and results
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23. Strategy clock Low price Hybrid differentiation Focused differentiation Strategies destined for Ultimate failure No frills Adapted from Henry (2007) corporate strategy Bowman’s strategy clock
24. main Competitors - In the same transport industry (Buses-Taxi-Train) -In the same business
25. Insurance £ 2400 Per year Norwich Union Licensing: Full UK driving licence Safety safe lives and decrease accidents Registration Inland Revenue first 3 month Taxation qualified for small business relief Place Harehills
26. Prices Items Price Di Blasi "EXPRESS" Folding Motorbike Colours : Red, Black, Blue, and Yellow £1500 Heavy Duty Carrying Bag £ 100 Rear Luggage Rack £70 Tote Bag with Seat Harness £50
27. -Product exclusivity/new business advantage since a scooter taxi is a new business in Leeds, therefore it is less competitive. - Reducing traffic accidents. -Low-cost value added leads to leadership in the market -Increase alcohol consumption due to the convenience of our service. -Limited human resource at start of business. -Building trust with clients will be slow. -Market expansion in the future by opening new branches covering additional areas, e.g. Harrogate, York. -Developments in larger scope of services and activities -Potential safety issues due to the character of this business venture. -Current economic situation as the recession may have a negative effect on our business, e.g. people tend to stay in rather than go out. -Influences by seasonal reasons, such as rains or snow. -New entrants might be attracted.
28. Bibliography MINTEL (2004) Car Market - The Consumer's View -UK - Car Ownership and Usage Available from: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=125936 [Accessed 16 Feb, 2009] MINTEL (2002) Is Britain a Nation of Drinkers? - UK - Drinking In and Out of Home Available from: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=2008 [Accessed 16 Feb, 2009] http://www.dft.gov.uk/pgr/statistics/datatablespublications/accidents/casualtiesgbar/roadcasualtiesgreatbritain20071 [Accessed 18 Feb, 2009] Transport Statistics, www.collectacarleeds.co.uk , 25 September 2008 , [ Accessed 17 Feb,2009] Folding motor bike images available from:- http://www.foldingmotorbike.com [ Accessed 15,17 25, Feb,2009] Blackwell, Edward (2004) How to prepare a Business plan , 5 TH Edition, London:Kogan Page Finch,Brian (2006) How to write a business plan , 2 nd Edition, London:Kogan Henry A,( 2008) understanding Strategic management oxford Drink driving accidents increase Avaliable from http://news.bbc.co.uk/1/hi/england/4085019.stm [ Accessed 15 Feb,2009]