Where do GREAT IDEAS come from? Brand ideas that make thousands, millions fall in love? They are born like lightning: clever insights based on relevant reasoning collide with crea􏰀ve par􏰀cles in the universe of endless possibili􏰀es. But that’s not the end: we collect the sparks and fine-tune them to glister on every field of communica􏰀on ranging from ATL and BTL to breathtaking digital. WE'D LOVE TO SEE YOUR BRAND SHINING!

2. Where do
come from?
Brand ideas that make thousands, millions fall in love?
They are born like lightning: clever insights based on relevant reasoning
collide with crea ve par cles in the universe of endless possibili es.
But that’s not the end: we collect the sparks and fine-tune them
to glister on every field of communica on ranging from ATL and BTL
to breathtaking digital.

3. OUR DEPARTMENTS
OF EXPERTISE
outdoor concept development
campaign
print
ATL dtp stage design
illustration applications
hostess promotion graphic design
music festival web design
ONLINE games BTL
package design
sales marketing guerilla

4. We work out brand ideas, communica on strategies and conceptual projectso
- from scratch to detailed planning - in all areas of adver sing.
o n

5. Our in-house pixel-manufacture also offers exper se
in the following areas:
b and iden
brand iden ty
Our crea ve team can plan, packag desi
package design
age sign
nurture and deliver full adver sing print ads
print ads
n
b ochu
brochur s
hure
campaigns including TV spots, outd
utdoor mediadia
di
POS materials
O material
terials
print ads even guerilla and viral ambien solu n
ambient solu ons
ent u
solu ons from the strategic blueprint crea
crea ve QR codes
c des
web e i
web design
to the final product.
and lot more .
and a lot more...
re..

6. so many fancy words. d
Let’s choose them wisely and give them
s d v
new meaning with
a word-of-mouth swoosh, fi ed
u
exactly to your brand’s concept.
o a
YES - that’s a challenge
e
and it is what we really

7. Making
DOCUMENTS,
BROCHURES,
ready to be published in any imaginable shapes and sizes.
Close deadlines, difficult retouching,
we make your pictures look absolutely
perfect in our
c

8. While brands strive for a en on,
have their special moments with their consumers.
And that ’s what we think event marke ng is about.
Cap va ng hearts with unforge able moments.
e
- all well suited for your brand.

9. Human curiosity
is our friend.
We love to en ce it with insigh ul
CONSUMER PROMOTIONS,
GUERILLA MARKETING ACTS,
HOSTESS PROMOTIONS,
INTEGRATED
BTL CAMPAIGNS,
augmented reality projects
and ambient prac ces.

10. Communica on some mes needs
an object or many might not exist yet but it
would suit exactly your brand’s needs?
t
An infatable baby-giraffe equipped with
g
an USC-port and two laser-beam heads.
a
Doesn’t ma er we’re figure it out and deliver
to your door thousands of them if you wish.
Anything from T-shirts to alien spaceships -

12. MAIN

13. Title: Blackberry Campaign
Client: Vodafone Hungary
Descrip on: Strategy for Vodafone Blackberry
sales increase. Concept and development for photo
shoo ng, layout and art direc on.
Used for: print ads, citylights
Headline
Headline:
adline:
There
There is a good Blackberry
ood B ackberry
kbe
story everywhere.
story everywhere.
w
On the screen:
creee
Dan’ artne s
Dan’s partners
n’s ners
C ats 1
Chats (1)
Greg: He
Greg: Hey! Whatsup?
hatsup?
Dan: et and Joey
Dan: Pete and Joey are
y
hun
hun ng already. Pet is
u already. ete
lread
a er a pre y chick while
pr
J y
Joey is a er a horse.
r s
Greg: ??
Greg: ???
g
Dan:
Dan: You’d be er hurry
d urr

14. Title: Borsodi Beer - Art Recycling and can design
Client: Borsodi Sörgyárak
Descrip on: Strategy for crea ve usage
of the Borsodi Beer empty cans -
workshop for handmade jewelry on summer fes vals
Award: Golden Lollipop 3rd Place

15. Title: Message into the tomorrow
Client: Hungarian Post Office
Descrip on: Strategy and development
of an integrated campaign for youngsters.
Used for: print ads, citylights, billboards, Facebook

16. Title: Turbó Diéta TV campaign
Client: Turbó Diéta
Descrip on: Script and storyboard development for
Turbó Diéta Weight Loss shakes. TV spot development
and art direc on.
Used for: Tv spots for main channels

17. Title: Szige one campaign
Client: Vodafone Hungary
Descrip on: Strategy and development
of a full integrated campaign to support Vodafone’s
Sziget Fes val sponsorship.
Used for: print ads, citylights, public transporta on,
leaflet and map, website banner, brandsite,
POS materials, telephone skins, promo onal film

18. Title: Borsodi Music Fes vals full campaigns
Client: Borsodi Sörgyárak
Descrip on: Strategy for Borsodi Music Summer
Fes val’s ATL and integrated BTL campaign. Concept
development for TV spots, print ads and viral campaign.
In 2 years we made 7 TV spots and 2 viral films
for this brand.
Used for: TV spots, viral films, print ads, POS materials

19. Title: Beck’s Image Campaign
Client: Borsodi Sörgyárak
Descrip on: Interna onal campaign idea’s adapta on
for Hungarian market.
Used for: print ads, citylights, construc on net, online
banners, TV spot adapta on.

20. Title: Beck’s Different by Choice Awards
Client: Beck’s
Descrip on: Strategy for local communica on
of Beck’s new slogan - Different by choice. Introducing
the concept to the target group by an internet based
campaign.
Used for: print ads, citylights, website, viral

21. Title: Borsodi BZF can special edi on designs
Client: Borsodi Sörgyárak
Descrip on: Special Edi on can design development
for Borsodi Beer. These cans were distributed only on
BZF summer music fes vals.
3 year - 3 different concept.

22. Title: Hegyalja Music Fes vals Brand Communica on
Client: Deltafest
Descrip on: Strategy and brand iden ty development
for Hegyalja Music Fes val’s (Hungary’s second biggest
summer fes val). UP is the offical agency for Hegyalja
since 2008.
Used for: posters, citylights, special edi on music CD,
official webshop, POS, special edi on merchandising,
brandsite, banners, viral campaign

23. Title: Becksperience Deck A ack
Client: Borsodi Sörgyárak
Descrip on: Effec ve brand communica on amongst
youngsters. A serious of music concerts sponsored by
Beck’s Beers Becksperience brand. Concept develop-
ment and crea ve implementa on of the events.
Used for: print ads, flyers, POS

24. Title: Prepaid package design
Client: Vodafone Hungary
Descrip on: Package concept and design
development for prepaid tariffs.

25. Title: Tihany Camembert SE and single pack design
Client: Veszprémtej
Descrip on: Package concept and design
development for Special Edi on mul pack
and promo onal single packs.

26. Title: Borsodi Beer Soccer SE can and label design
Client: Borsodi Sörgyárak
Descrip on: Promo onal package concept and design
development for Borsodi Soccer can and bo le label.

27. Title: Stella Beer Draught Compe on poster
Client: Borsodi Sörgyárak
Descrip on: Poster design for Stella’s beer draught
compe on.

28. Title: Appeninn broshure for Ha yúház
Client: Appeninn Holding
Descrip on: Broshure design for sales marke ng

29. Title: Young tariff flyer
Client: Vodafone Hungary
Descrip on: Back to school flyer for youngsters.

30. Title: Vodafone VitaMAX leaflet
Client: Vodafone Hungary
Descrip on: Leaflet concept and design for Vodafone
VitaMAXX tariffs.

31. Title: DM campaign
Client: FKF Zrt.
Descrip on: Communal services DM campaign
for FKF Zrt.
Used for: print ads, poster, banner

32. Title: Hegyalja Music Fes vals Brand Communica on
Client: Deltafest
Descrip on: Strategy and brand iden ty development
for Hegyalja Music Fes val’s (Hungary’s second biggest
summer fes val). UP is the offical agency for Hegyalja
since 2008.
Used for: posters, citylights, special edi on music CD,
official webshop, POS, special edi on merchandising,
brandsite, banners, viral campaign

33. Title: Naturland Herb Teas package design
Client: Naturland
Descrip on: Illustra on and design for Naturland’s
monoteas.

34. Title: Rézangyal Special Edi on
Client: Rézangyal Spirits
Descrip on: Label design for Rézangyal Spirits
special edi on lineup.

35. Title: SZIN summer fes val iden ty design
Client: Deltafest
Descrip on: Yearly visual iden ty for summer music
fes val SZIN.
Used for: posters, citylights, POS materials,
merchindising items

36. Title: Tesco Shopline Coupon leaflet
Client: Tesco Shopline
Descrip on: Leaflet design for Tesco Shopline’s
Coupon lot.

37. Title: Vodafone Tuesday poster
Client: Vodafone Hungary
Descrip on: Layout design for Vodafone’s Tuesday pro-
mo on
Used for: print ads, citylights

38. Title: Wine menu for Symbol Restaurant
Client: Symbol Restaurant
Descrip on: Concept development, photo shoo ng
and layout for Symbols’ 220 years old basement
restaurant.

39. Title: Recycled cup campaign for BZF
Client: Borsodi Sörgyárak
Descrip on: Concept and visual development of recy-
cled cup campaing for Borsodi Music Fes vals.
Awards: Greenova on

40. Title: Vodafone Smart Collec on
Client: Vodafone Hungary
Descrip on: Smart Collec on promo on and brand
se lement for Vodafone with handmade jewelry from
old mobile parts.

41. Title: Vodafone Eden
Client: Vodafone Hungary
Descrip on: A complete brand scenario concept and
development. Vodafone Internet Eden offline appear-
ance with interac ve games iPod tree. A giant tree,
with iPod leaflets Free Wi-fi Zone. Scenery: the scenes
of the movie Garden of Eden (“download sedge” =
download progress bars moved with fans, waterfall
= mis ng system, etc.) Refreshment for a nice day -
down/uploading straw, Youtube disco, Try and buy
promo on

42. Title: Beck’s Led Bar
Client: Borsodi Sörgyárak
Descrip on: Unusual usage and composi on of Led
strip courtain: Led usage as chandeliers and backwalls
of fridges. The freedom of brand making was
created by the special composi on and usage of Led
strip courtains. The result is a con nuously moving,
vibra ng and flashy, aesthe c bar counter and sponsor
se lement.
Used for: Beck’s Led Bar came into being as the
Hyperspace and the Tiesto partys’ sponsor se lement.

43. Title: EU Parlament light pain ng
Descrip on: Moving lightmapping and lightpain ng
on EU Parlament’s frontal architecture

44. Title: Beck’s Equalizer Space
Client: Borsodi Sörgyárak
Descrip on: Special design and implemanta on
of a brand se lement for Beck’s Beer. Speciality of this
installa on was Led strip courtain embedded into plexi-
wall and covered with black foil sripes producing the
equalizer mo ve.This kind of special usage of Led strip
courtain made new perspec ves of branding.
Awards: Golden Lollipop 3rd place

46. UP Adver sing
H-1095 Budapest, Soroksári str 48.
Tel.: +36 1 219 5156 • Fax: +36 1 219 5157
info: Jácint Goneth client service director
e-mail: jacint.goneth@up.hu
web: www.up.hu