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Design Directions
1. Design Directions
TEAM WIP SERVICE MEETS SOCIAL
Barbora Batokova Graduate Design Studio II
Lauren Chapman Spring 2010
Jeanette Leagh School of Design
Marcus Perez Cervantes Carnegie Mellon University
2. OUR MARKET
Education / Healthcare
Food / Environment /
Government
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
3. OUR MARKET
Why Education?
• all opportunities in surveyed markets encompass learning
• behavioral change stems from learning
• market offers broad spectrum of ideation possibilities
• contains intrinsic social and service components
• why not?
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
4. OUR MARKET
What we really mean is learning...
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
5. EXPLORATORY RESEARCH
Touchstone Tours
• observe physical and cognitive spaces to understand learning processes
• uncover unmet learning needs through explorative dialogue
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
6. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: Giant Eagle store manager
objective: understand employee communication and training
method: interview
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
7. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
!everything is just
out there"
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
8. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: eight year-old student
objective: understand student’s school day
method: cultural inventory and interview
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
9. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
!I wish
knowing
everything "
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
10. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: graduate student
objective: understand how a person navigates an information space
method: think aloud protocol
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
11. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
“!
Oh... books
are organized by the
authors’ last names "
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
12. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
participant: elementary school teacher
objective: understand teaching methods and classroom learning
method: directed storytelling
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
13. EXPLORATORY RESEARCH: TOUCHSTONE TOUR
! The
kids
shouldn’t have
to be the
teachers "
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
14. EXPLORATORY RESEARCH
Primary
• interview with elementary school music teacher
• think aloud protocol with Giant Eagle grocery shopper
• interview with Karen, parent of an eight year–old
Secondary
• education trends analysis
• TED talks
• scholarly journals and literature reviews
• XPLANA daily research updates
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
15. RESEARCH SYNTHESIS
What does it all mean?
• our investigation uncovered areas that lack definitive opportunity space
• our research also revealed an opportunity domain in classroom learning
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
16. RESEARCH SYNTHESIS
What we learned
• Giant Eagle employee training and integration is clear-cut process
• bookstore way-finding and sense-making is mostly straightforward
• project-based learning on the rise, but how will it work?
• parent–teacher communication valuable to student learning and growth
• cost of education major issue among educators, students, and families
• strategic play and collaborative learning in K–12 teaching methods
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
17. RESEARCH SYNTHESIS
What we learned
• Giant Eagle employee training and integration
• bookstore way-finding and sense-making
• project-based learning on the rise, but how will it work?
• parent–teacher communication valuable to student learning and growth
• cost of education major issue among educators, students, and families
• strategic play and collaborative learning in K–12 teaching methods
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
18. DESIGN DIRECTIONS: PROJECT-BASED LEARNING
12
project-based learning
3
learning through play
parent–teacher communication
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
19. DESIGN DIRECTIONS: LEARNING THROUGH PLAY
12
project-based learning
3
learning through play
parent–teacher communication
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
20. DESIGN DIRECTIONS: PARENT–TEACHER COMMUNICATION
12
project-based learning
3
learning through play
parent–teacher communication
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
21. DESIGN DIRECTIONS: THE FUTURE OF LEARNING
d Learning Pare
nt & Tea
ch
se er
Ba
t-
Co
jec
mm
Pro
unication
Preferred
State
Ideal
State
Preferred Preferred
State State
Le
ar y
nin Pla
g Through
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
22. Next Steps
• conduct further interviews with educators, students, and families
• speak with project-based learning experts
• visit St. Rosalia School and Grandview Elementary
• visit CYERT center for education
• research secondary resources relevant to design directions
Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University