Do you want to have engaged fans? Use LIKEology, the most powerful way to engage your fans. Part ONE.

1. LIKE
ology
PART ONE
Maurizio Battelli

2. THE NEW RULES
FOR THE
TAIN 2.0
C HIE
nuragic chieftain

3. IF YOU MAKE
A FACEBOOK FAN PAGE
YOU FEEL LIKE A
STAR
READY FOR THE RED CARPET
http://www.flickr.com/photos/jamiejohn/4615844045/in/photostream/

4. AND YOU THINK:
WOW THIS WILL BE
MY T RIBE
http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/in/photostream/

5. BUT
IF AFTER
SIX MONTHS ...

6. ...YOU TURN BACK ...

7. OPS ... WHERE ARE
MY FANS ?
http://www.flickr.com/photos/tochis/1169807846/

8. PROBABLY YOU
DIDN’T FOLLOW
THE RULES OF ...
LIKEol ogy

9. LIKEo logy
IS

10. LIKEo logy
IS
THE MOST POWERFUL
WAY TO ENGAGE YOUR FANS

11. BECAUSE
IT’S BASED ON
AND
HOW WE ARE MADE FANS
YOUR
, TOO

12. LIKEo logy
IT STARTED
BIL LIONS
YEARS AGO

13. THE EVOLUTION
OF THE HUMAN SPECIES
STARTED FROM THE
OL D BRAIN
http://www.flickr.com/photos/brentdanley/2205021283/sizes/o/in/photostream/

14. Neo-Cortex
THINKS
FEELS
Limbic Brain
DEC IDES Old Brain

15. Neo-Cortex
2 or 3 million years ago
THE "NEO-CORTEX BRAIN"
THINKS. IT PROCESSES RATIONAL
DATA AND SHARE ITS
DEDUCTIONS WITH THE OTHER
TWO BRAINS.

16. Neo-Cortex
THE “LIMBIC BRAIN” FEELS.
Limbic Brain IT PROCESSES EMOTIONS AND
GUT FEELINGS AND SHARE ITS
FINDINGS WITH THE OTHER TWO
150 million years ago BRAINS.

17. Neo-Cortex
Limbic Brain THE "OLD BRAIN" DECIDES.
IT TAKES INPUT FROM THE OTHER
TWO BRAINS BUT IT CONTROLS
THE DECISION MAKING PROCESS.
250 million years ago
Old Brain

18. IN THE SOCIAL ACTIVITY
THE OLD BRAIN
DECIDES TO
CLICK OR NOT

19. SO TO HAVE MORE
“I LIKE”
YOU *HAVE* TO SPEAK TO THE
...
OL D BRAIN

20. O LD BRAIN
LOVES ...
HIMSELF
EASYNESS
VIDEO&PHOTO
FUN&SHARING
SOCIAL REWARD

21. O LD BRAIN
HATES ...
YOUR PROBLEMS
THINK TOO MUCH
READ MORE THAN A TWITT
BE PUSHED
BE IGNORED

22. 1
RULE
T HE OLD BRAIN
SPEAK TO

23. YES
?
BUT
HOW

24. 2
RULE
POST IN SUSHI -STYLE
http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/

25. NOT TOO MUCH like raw
fish
asabi FRESH ON THE TOP
like w
EXCITING IN THE MIDDLE
like ric
e
SWEET IN THE BOTTOM
AND DIP ALL IN MUSIC&FUN
ouce
oya s
like s BRAIN
OLD
http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/
LIKES IT

26. BUT REMEMBER
DON’T BE MONOTONUS
OLD BRAIN
LIKES VARIETY
http://www.flickr.com/photos/pedromourapinheiro/2022655147/lightbox/

27. ENGAGE THE OLD BRAIN
WITH LITTLE PUZZLE
... BUT NOT TOO COMPLEX
OLD BRAIN
LIKES IT
http://www.flickr.com/photos/myklroventine/3261364899/sizes/o/in/photostream/

28. ALWAYS USE HUMOR
OLD BRAIN
LIKES IT
http://www.flickr.com/photos/devos/2849888255/sizes/l/in/photostream/

29. DON’T FORGET
STORYTELLING
AND NOVELTY
OLD BRAIN
LIKES IT
http://www.flickr.com/photos/zara/12597761/sizes/o/in/photostream/

30. 3
RULE
THE BA RRIERS
DI SSOLVE

31. USE YOUR MIRROR NEURONS
TO SEE YOUR FAN PAGE
FROM THE FANS
POINT OF VIEW
http://www.flickr.com/photos/lorelei-ranveig/2294885420/

32. GET THE FANS’ MIRROR NEURONS
EXCITED TO LOVE YOUR POST

33. 1 SPEA K TO THE OLD BRAIN
SHI-STYLE
2 POST IN SU
E BARRIERS
3 DIS SOLVE TH

34. 4 BE CONTINUOUS
FOLLOW
5 BE SH AREABLE
PART TWO
TIONAL
6 T HINK IRRA

35. LIKEology
is an amazing idea of Maurizio Battelli
Mail maurizio.battelli@gmail.com
Skype consulmaubat
Facebook.com/maurizio.battelli
MAURIZIO BATTELLI LinkedIn Maurizio Battelli
GruppoConsul - General Manager
Twitter @maubatt
ITALY
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