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The Perfect Pitch 
Bart Van Loon
Introduction 
Who am I? 
What is an elevator pitch? 
What are your ideas? 
The Perfect Pitch 
Content 
Format 
What are your ideas? – bis
Who am I? 
Bart Van Loon 
Zeropoint.IT 
@b b b a r t 
bart@zeropoint.it 
(+32) 472/94.14.34
What is an elevator pitch? 
Short summary used to quickly 
and simply define a product, 
service, or organization and its 
value proposition.a 
aAileen Pincus, Businessweek
What is an elevator pitch? 
Short summary used to quickly 
and simply define a product, 
service, or organization and its 
value proposition.a 
aAileen Pincus, Businessweek
Example 
Intel 
“Intel, the world’s largest silicon innovator, creates products and 
technologies that change the way people live, work and play. 
Whether it’s a mobile lifestyle or a new way to enjoy entertainment 
at home, Intel is helping people all over the world accomplish 
things they never before dreamed possible.”
Example 
Zeropoint.IT 
“Zeropoint.IT works with HR managers in Belgian web 
development companies who are trying to address the trending 
shortage in development capacity. Our dedicated development 
contracts are strategic and permanent solutions that enable them 
to easily tap into a certified, global knowledge base at a low cost. 
Unlike other offshoring companies what sets us apart is how we 
work together with the customer locally to ensure a high return on 
their investment in a remote team of developers.”
What is your idea?
Organisations you target 
Content checklist – 1/7
Roles you do business with 
Content checklist – 2/7
Key problems 
Content checklist – 3/7
Solution 
Content checklist – 4/7
Solution category 
Content checklist – 5/7
Primary benefit 
Content checklist – 6/7
Comparison 
Content checklist – 7/7
Concise 
Format checklist – 1/7
Clear 
Format checklist – 2/7
Powerful 
Format checklist – 3/7
Visual 
Format checklist – 4/7
Story 
Format checklist – 5/7
Targeted 
Format checklist – 6/7
Hook 
Format checklist – 7/7
Now you know everyting I know
Let’s try again
Who was I? 
Bart Van Loon 
Zeropoint.IT 
@b b b a r t 
bart@zeropoint.it 
(+32) 472/94.14.34

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