1. Bruce Cahan Ashoka Fellow Stanford Center for Internet & Society Fellow (non-resident) © 2009 Urban Logic, Inc.

2. What is a social entrepreneur? © 2009 Urban Logic, Inc.

5. E thical banking and finance Why create a good bank? Bruce Cahan President, Urban Logic Presented at SELA: Society for Entrepreneurship in Latin America Stanford University - April 6, 2009 © 2009 Urban Logic, Inc.

11. The Earth is ours, in trust © 2009 Urban Logic, Inc.

19. After 9/11, we mapped functions © 2009 Urban Logic, Inc.

20. We have better stats on Sports © 2009 Urban Logic, Inc.

21. We have better Stats on Politics © 2009 Urban Logic, Inc.

22. Why map needs, capacities & money? Answer: To improve local conditions, faster © 2009 Urban Logic, Inc.

23. After 2,000 years, the World has become a harsher place, faster, without a brake © 2009 Urban Logic, Inc.

24. World Population (Year=0) © 2009 Urban Logic, Inc.

25. World Wealth (Year = 0) © 2009 Urban Logic, Inc.

26. World Population (Year = 1500) © 2009 Urban Logic, Inc.

27. World Wealth (Year = 1500) © 2009 Urban Logic, Inc.

28. World Population (Year = 1900) © 2009 Urban Logic, Inc.

29. World Wealth (Year = 1900) © 2009 Urban Logic, Inc.

30. World Population (Year = 1960) © 2009 Urban Logic, Inc.

31. World Wealth (Year = 1960) © 2009 Urban Logic, Inc.

32. World Population Today © 2009 Urban Logic, Inc.

33. World Birthrate Today © 2009 Urban Logic, Inc.

34. World Wealth (Year = 1990) © 2009 Urban Logic, Inc.

35. World Wealth (Year = 2015) © 2009 Urban Logic, Inc.

36. World Population (Year = 2030) © 2009 Urban Logic, Inc.

37. World Population (Year = 2500) © 2009 Urban Logic, Inc.

38. National Savings Rates © 2009 Urban Logic, Inc.

39. World Finance (Net Exporters) © 2009 Urban Logic, Inc.

40. World Finance (Net Importers) © 2009 Urban Logic, Inc.

41. The Undernourished (Year = 1990) © 2009 Urban Logic, Inc.

42. The Undernourished (Year = 2000) © 2009 Urban Logic, Inc.

43. The Blind, at birth or by disease © 2009 Urban Logic, Inc.

44. Peoples Affected by Disaster © 2009 Urban Logic, Inc.

45. Peoples touched by War 1945-2004 © 2009 Urban Logic, Inc.

46. Urbanized, living in cities © 2009 Urban Logic, Inc.

47. Urban Growth © 2009 Urban Logic, Inc.

48. Biocapacity © 2009 Urban Logic, Inc.

49. Ecological footprint © 2009 Urban Logic, Inc.

50. Life Expectancy © 2009 Urban Logic, Inc.

51. We need more ethical banks © 2009 Urban Logic, Inc.

52. We spend too much. © 2009 Urban Logic, Inc.

53. We save too little. © 2009 Urban Logic, Inc.

54. We are credit ratings. © 2009 Urban Logic, Inc.

55. We are taxpayers. © 2009 Urban Logic, Inc.

56. We are consumers. © 2009 Urban Logic, Inc.

57. We work & earn $. © 2009 Urban Logic, Inc.

58. We are borrowers. © 2009 Urban Logic, Inc.

59. We are investors. © 2009 Urban Logic, Inc.

60. We donate to charity. © 2009 Urban Logic, Inc.

61. We live to shop. © 2009 Urban Logic, Inc.

62. Banks don’t help us live. © 2009 Urban Logic, Inc.

63. Banks help us shop. © 2009 Urban Logic, Inc.

64. We strive to be good. © 2009 Urban Logic, Inc.

65. We live multi-sided financial lives, © 2009 Urban Logic, Inc.

66. disconnected © 2009 Urban Logic, Inc.

67. so as to profit others. © 2009 Urban Logic, Inc.

68. OUR spending is destroying OUR planet. © 2009 Urban Logic, Inc.

69. Credit cards help us © 2009 Urban Logic, Inc.

70. spend © 2009 Urban Logic, Inc.

71. mindlessly, © 2009 Urban Logic, Inc.

72. regardless of impact. © 2009 Urban Logic, Inc.

73. Are banks ethical? © 2009 Urban Logic, Inc.

74. Too often, banks fund © 2009 Urban Logic, Inc.

75. pollution, © 2009 Urban Logic, Inc.

76. war, © 2009 Urban Logic, Inc.

77. poverty, © 2009 Urban Logic, Inc.

78. poor health, © 2009 Urban Logic, Inc.

79. subprime mortgages, © 2009 Urban Logic, Inc.

80. BIG BONUSES! © 2009 Urban Logic, Inc.

81. WHAT ABOUT ETHICS? © 2009 Urban Logic, Inc.

82. COULD A BANK BE ETHICAL? © 2009 Urban Logic, Inc.

83. Surely, a bank can be ethical! © 2009 Urban Logic, Inc.

84. An ethical bank would © 2009 Urban Logic, Inc.

85. have the integrity to admit & fix mistakes, © 2009 Urban Logic, Inc.

86. help, not hurt, © 2009 Urban Logic, Inc.

87. use credit to reward seeking ethical choices, © 2009 Urban Logic, Inc.

88. use financial services to grow sustainability, © 2009 Urban Logic, Inc.

89. reverse threats to indigenous peoples, cultures and regions. © 2009 Urban Logic, Inc.

90. I am building an ethical bank, © 2009 Urban Logic, Inc.

91. [see www.GoodBank.info/w] © 2009 Urban Logic, Inc.

92. starting © 2009 Urban Logic, Inc.

93. in Silicon Valley © 2009 Urban Logic, Inc.

94. and going to © 2009 Urban Logic, Inc.

95. NYC, © 2009 Urban Logic, Inc.

96. DC, © 2009 Urban Logic, Inc.

97. Miami, © 2009 Urban Logic, Inc.

98. Europe. © 2009 Urban Logic, Inc.

99. We will use technology © 2009 Urban Logic, Inc.

100. to © 2009 Urban Logic, Inc.

101. harmonize data into © 2009 Urban Logic, Inc.

102. Sustainable resiliency® © 2009 Urban Logic, Inc.

103. as a regional credit rating, © 2009 Urban Logic, Inc.

104. The Means Meter® © 2009 Urban Logic, Inc.

105. to help shop ethically, © 2009 Urban Logic, Inc.

106. Procurement visualization © 2009 Urban Logic, Inc.

107. so social entrepreneurs © 2009 Urban Logic, Inc.

108. and nonprofits © 2009 Urban Logic, Inc.

109. can compete for © 2009 Urban Logic, Inc.

110. government contracts, © 2009 Urban Logic, Inc.

111. and other technologies © 2009 Urban Logic, Inc.

112. like FaceBook® & Wikipedia® © 2009 Urban Logic, Inc.

113. so ethical people © 2009 Urban Logic, Inc.

114. can use money to © 2009 Urban Logic, Inc.

115. see and reach © 2009 Urban Logic, Inc.

116. their ethical goals © 2009 Urban Logic, Inc.

117. TODAY! © 2009 Urban Logic, Inc.

118. earning © 2009 Urban Logic, Inc.

119. cash-back rewards © 2009 Urban Logic, Inc.

120. cheaper interest rates © 2009 Urban Logic, Inc.

121. while helping to grow © 2009 Urban Logic, Inc.

122. social enterprises & © 2009 Urban Logic, Inc.

123. sustainable resiliency ® © 2009 Urban Logic, Inc.

124. in regions they cherish. © 2009 Urban Logic, Inc.

125. We will use © 2009 Urban Logic, Inc.

126. Semantic Web © 2009 Urban Logic, Inc.

127. Mobile Web © 2009 Urban Logic, Inc.

128. financial literacy tools © 2009 Urban Logic, Inc.

129. across the SC: Eco © 2009 Urban Logic, Inc.

130. [Social Capital Ecosphere]. © 2009 Urban Logic, Inc.

131. Our bank branches © 2009 Urban Logic, Inc.

132. will feel different. © 2009 Urban Logic, Inc.

133. Instead of human ATMs, © 2009 Urban Logic, Inc.

134. our branches will feel © 2009 Urban Logic, Inc.

135. like Apple® Stores © 2009 Urban Logic, Inc.

136. where friends seek © 2009 Urban Logic, Inc.

137. financial literacy © 2009 Urban Logic, Inc.

138. to see, learn & improve social impacts. © 2009 Urban Logic, Inc.

139. An ethical bank © 2009 Urban Logic, Inc.

140. incubates change. © 2009 Urban Logic, Inc.

141. We are surrounded by change agents: © 2009 Urban Logic, Inc.

142. Ashoka © 2009 Urban Logic, Inc.

143. IDEO © 2009 Urban Logic, Inc.

144. McKinsey © 2009 Urban Logic, Inc.

145. Hill & Knowlton © 2009 Urban Logic, Inc.

146. Promontory Financial © 2009 Urban Logic, Inc.

147. Weil Gotshal & Manges © 2009 Urban Logic, Inc.

148. Please join us. © 2009 Urban Logic, Inc.

149. Questions? © 2009 Urban Logic, Inc.

150. Bruce Cahan [email_address] Wiki: Goodbank.info/w © 2009 Urban Logic, Inc.