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Kerstin Mogull Thinking Digital (3)
1. BBC: A Digital Future In The North
Kerstin Mogull
Chief Operating Officer, BBC Future Media & Technology
15 May 2009
2. Today
• An overview of BBC’s plans
• A focus on FM&T’s plans
• New ways of working
3. Why Is BBC Moving North?
• To create strong regional hubs around UK: Cardiff, Bristol,
Glasgow, Salford
• Getting back in touch with audiences across the country
• Production spend – at least half will be on programmes
made outside London by 2016
• Physically shifting BBC’s centre of gravity
15. The FM&T Vision
• Innovate and build the next generation of television
experiences
• Develop exciting new propositions for our audiences on all
platforms
• Build on heritage of creating broadcast standards and sharing
across the industry
• Work with partners from across the North to establish a new
and collaborative approach
16. FM&T – Who’s Going?
• TV Platforms team
• Future Media teams supporting BBC Sport, Children’s,
Entertainment, Radio 5 Live and Formal Learning
• Part of Research & Development
• Part of the Information & Archive Media Management team
20. Online Teams
• Sport – 2012 Olympics a huge challenge
• CBBC and CBeebies – brands have games associated
• Learning – online work is key for this area in reaching young
audience
• Entertainment – Dragon’s Den, Eurovision, Celebdaq
22. New Ways Of Working: Partnerships
partnership
BBC
broadcasting innovation
audience public
infrastructure
Digital
Media
organisation
23. New Ways Of Working: Digital
• Common standards for end-to-end digital content production
• Multi-platform and multi-site production
• Opportunities to exploit archive to the benefit of audiences
• Editorial collaboration as content can be easily stored and
accessed
• Tested within the BBC first – then shared with the industry
24. BBC: A Digital Future In The North
Kerstin Mogull
Chief Operating Officer, BBC Future Media & Technology
