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Technology Entrepreneurship, Fall 2012
Rock, Paper, Scissors
Brian Hart, Jon Lazar, Tony Hanberg, Joshua Maynez, Eric Chang
What is 3D Printing?
   Turns digital files into physical objects
   Builds objects up layer-by-layer

Why 3D print?
   Create your own jewelry or gadgets
   Rapid prototyping
   Develop your own replacement parts
   Print a kidney?
Jewelry
Ornaments
iPhone cases, iPad stands
Custom chess pieces
Games for children and adults
Gun parts
Replacement parts for broken items
Parts to build new 3D printers
Acquire a design
   Create new model in Google Sketchup, AutoDesk,
   etc.
   Download someone else’s and customize
Upload to 3D printing site like shapeways.com
Choose a material
   Plastic, metal, glass, ceramic, and more
Place order
Receive in mail
Each 3D printing web site has their own
warehouse of models
   Takes time to find what you need
   Makes it hard to comparison shop
Thingiverse has free models but no ordering
Interest will grow as printers become:
   Cheap
   Locally ubiquitous
   Easy to use
Provide a vendor-neutral marketplace for
models
Make it dead simple for users to:
   Buy and print an existing model
   Buy and download an existing model (so they can
   customize it)
   Find a pro to help design something
   Buy printers, accessories, and materials
Incorporate gamification & reputation
3D Model Warehouse
Interviewed potential users and designers:
   Do you know what 3D printing is?
   Are you aware 3D printing technology exists?
   Do you know difference between 2D & 3D printing?
   Where to buy 3D models or goods online?
   Would you buy a 3D printed product if a service
   made it seamless to do so?
   What factors are important to you in purchasing a
   3D good? Price? Material quality? Warranty?
Prospective user interviews uncovered key
points
   Unfamiliar with 3D printing in general
   Thought it was future tech
   Unclear on process for finding models
   Unclear on how to turn models into physical
   objects
   Thought the technology was “cool” and exciting
Simplify sales funnel into basics
Don’t make assumptions about pre-existing
knowledge – we need to help educate!
Over-deliver on promise of simple & seamless
user experience
Website should be very visually driven
Make sure the customer understands exactly
what they’re buying (download vs real object)
Prospective designer interview uncovered key
points
   Make the seller tools easy to use
   Analytics helpful for tuning sales
     How many people viewed
     How many bought
     What options they chose
     Referring site, search keywords
   Highlight popular and top-rated designs
   Avoid printing errors early in the process
Provide rendering defaults that users can
override
Streamline upload process
   Accept multiple formats
   Timely error-checking
Allow designers some flexibility in customizing
their sales pages
Provide solid analytics
Please visit:

http://3dprint.leanlunchlab.com

Comment/critiques welcome at:

http://bit.ly/VentureLabs

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3D Model Warehouse

  • 1. Technology Entrepreneurship, Fall 2012 Rock, Paper, Scissors Brian Hart, Jon Lazar, Tony Hanberg, Joshua Maynez, Eric Chang
  • 2. What is 3D Printing? Turns digital files into physical objects Builds objects up layer-by-layer Why 3D print? Create your own jewelry or gadgets Rapid prototyping Develop your own replacement parts Print a kidney?
  • 3. Jewelry Ornaments iPhone cases, iPad stands Custom chess pieces Games for children and adults Gun parts Replacement parts for broken items Parts to build new 3D printers
  • 4. Acquire a design Create new model in Google Sketchup, AutoDesk, etc. Download someone else’s and customize Upload to 3D printing site like shapeways.com Choose a material Plastic, metal, glass, ceramic, and more Place order Receive in mail
  • 5. Each 3D printing web site has their own warehouse of models Takes time to find what you need Makes it hard to comparison shop Thingiverse has free models but no ordering Interest will grow as printers become: Cheap Locally ubiquitous Easy to use
  • 6. Provide a vendor-neutral marketplace for models Make it dead simple for users to: Buy and print an existing model Buy and download an existing model (so they can customize it) Find a pro to help design something Buy printers, accessories, and materials Incorporate gamification & reputation
  • 8. Interviewed potential users and designers: Do you know what 3D printing is? Are you aware 3D printing technology exists? Do you know difference between 2D & 3D printing? Where to buy 3D models or goods online? Would you buy a 3D printed product if a service made it seamless to do so? What factors are important to you in purchasing a 3D good? Price? Material quality? Warranty?
  • 9. Prospective user interviews uncovered key points Unfamiliar with 3D printing in general Thought it was future tech Unclear on process for finding models Unclear on how to turn models into physical objects Thought the technology was “cool” and exciting
  • 10. Simplify sales funnel into basics Don’t make assumptions about pre-existing knowledge – we need to help educate! Over-deliver on promise of simple & seamless user experience Website should be very visually driven Make sure the customer understands exactly what they’re buying (download vs real object)
  • 11. Prospective designer interview uncovered key points Make the seller tools easy to use Analytics helpful for tuning sales How many people viewed How many bought What options they chose Referring site, search keywords Highlight popular and top-rated designs Avoid printing errors early in the process
  • 12. Provide rendering defaults that users can override Streamline upload process Accept multiple formats Timely error-checking Allow designers some flexibility in customizing their sales pages Provide solid analytics