17. How To Write Engaging Project Descriptions 1. Make the project title clear, concise & descriptive Good Title: Restore eyesight to 500 Nepalese villagers Bad Title: Protect the CBB biosphere 2. Tell donors how they can help Three donation options less than $100 Provide a range—You never know! 3. Be the eyes for your potential donors Pictures: Close-up face(s) Choose main photo with care *SPECIFIC *PERSONAL
18. How To Write Engaging Project Descriptions 4. Have a clear, concise summary of your project Appears on top of page & in search results 5. Ensure your project description is easy to understand Donors: Most important info on GG Clear description of activities & the impact donations will have 6. Set a realistic funding goal Donors respond to smaller goals ($5,000, $7,000, $13,000) If you get fully funded, you can always post another project(s) *SPECIFIC *PERSONAL
19. Donors’ eyes go here first Minimum donation: $10 Median donation: ~$50 Average donation: $194
33. The “Critical Exposure” Approach “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…” $15,600 from 614 donors $4,000 in prize money from GG
39. A good project update “ The violence that has erupted in Kenya following the disputed Presidential Election has resulted in tragic loss of life and a massive problem of internal displacement. More than 250,000 innocent Kenyans have had to flee their homes - simply because of their tribal origins. All the Alive & Kicking balls that you are currently purchasing are being sent to the camps that have been set up to provide shelter for the displaced. Kenya Red Cross, who are overseeing the camps, have been given 200 balls so far, and 70 balls have been sent independently - 20 to a camp alongside Kibera in Nairobi, and 50 and a larger camp in Kitale. According to our friends at the Red Cross, until the balls arrived, there was little else for the children to do to help pass the long hours in their temporary homes. So thank you all for making this possible.” A donor’s comment: Martin, thank you SO much for providing this update. With the unrest you are experiencing, it is good to know both how the funds are being used and also that the soccer balls are making a truly tragic situation even a little bit better for the kids. Problem
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42. Browsing results... Results are ranked by popularity among givers and by your use of GG
48. “ Friend” him and look at his 359 friends for someone whom you already know. Add context to your thank you email.
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Notes de l'éditeur
Specific to GG, but many tips applicable to all online interactions and fundraising
Special process for for-profit orgs
May sound like no one’s donating, but about the same for those who donate
NOT a proposal; closer to an eVite. (people who know/like you will come regardless. You make the invitation enticing to attract those not as close to you) Title: Who is benefiting, how are they benefiting and where are they? Personalized.