1. Online Fundraising Workshop
Bangalore, India
June 18th, 2010
Vishwas Trust
Bill Brower
Field Program Officer
All slides will be available at: bbrower@globalgiving.org
www.slideshare.net/bbrower Skype: wsbrower
Twitter: GloBILLGiving
India mobile: 8017099314 1
2. Topics Covered
Introduction to GlobalGiving
Social media
Effective messaging online
GlobalGiving tools
How to raise funds with GlobalGiving
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4. For individuals:
An online marketplace that allows
people to give and communicate directly
with quality, innovative projects all over
the world, and hear about the impact
their donation has made
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5. For corporations:
A source of quality, vetted charitable
projects to which they and their
employees can give
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6. For project partners (you!):
A tool to manage and grow your online
network of support and increase
awareness of your activities
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7. GlobalGiving is:
- An opportunity for you to actively seek individual
donors for a specific project(s)
- An online platform to promote your project and
receive funds directly
- A direct communication link to donors
-An innovative approach to development:
bottom-up, transparent, local
empowerment/ownership, peer-to-peer, crowdsourcing
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8. GlobalGiving is NOT:
- A grantmaking organization
- A hands-off tool
- A source of money for administrative costs
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10. Credit/debit
cards, checks, PayPal, bank wire
transfers, stock transfers, private
equity shares
(tax-deductible)
Donors
E-mail
Project Updates
(quarterly)
YOUR $ & donor info
ORGANIZATION (monthly)
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11. GlobalGiving’s fee
15% of donations
- Helps cover our operating expenses
- Compensated by greater donation
volume, more visibility and more
opportunities through us and…
**Donors have the option to add on to
their donation to cover this cost
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13. Founded in 2003 by 2 World Bank Executives
Our Vision: Unleash the potential of people
around the world to make positive change
happen.
Our Mission: Build an efficient, open, thriving
marketplace that connects people who have
community- and world-changing ideas with
people who can support them.
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14. GlobalGiving Today
headquarters
countries with projects
25+ employees · 2600+ projects · 1200+ organizations · +100 countries
100,000+ donors · US$28 MM in donations
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15. 2009 Performance
Volume: $9.1M (+4% vs. 2008)
– 75% from individuals; 25% from corporations
Traffic: Over 1 Million Unique Visitors
– December highest traffic month ever: 180k
visitors
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19. GlobalGiving provides:
- Polished web presence
- Credibility
- Online tools for connecting to donors
- Trainings (online and in-person)
- Project Leader newsletter
- Campaigns
- Automated recurring donations
- Connections to corporate giving
- Source for other foundations looking for good projects
- Media exposure
- Fiscal sponsorship (for-profits)
- Donor receipts (so you don’t have to)
- Tax deductibility (U.S., U.K.) for orgs based anywhere 19
20. US media exposure & opportunities
• Zimkids in NYTimes Giving Section-
November 2009
– “GlobalGiving holds contests for
organizations seeking a spot on its Web
site. In a recent contest for nonprofits
working internationally, ZimKids
managed to raise $26,726 to educate
and house orphans in Zimbabwe. The
average gift was $240, but many were
smaller.”
• Projects on Oprah.com-October
2009
– Noon meals improves learning for girls
in Burkina Faso
– Affordable sanitary pads for 1500
ugandan girls
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21. A certification of projects on GlobalGiving which
address climate change, either directly or
indirectly, in a sustainable manner
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22. How do messages spread?
Word of mouth
Email Newspaper
Website Radio
Phone texting Television
Twitter ‘blog’ 22
23. GlobalGiving can be part of your overall
online approach to fundraising
On GlobalGiving Other
• Project updates • Blogs
• Fundraising tool • YouTube (videos)
• Podcasting
• Tell-a-friend tool
• Twitter
• Widgets • Facebook
• Gift Cards
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24. All these tools are designed to create
community and to allow you to communicate
directly with your donors.
Why is this important?
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