Many CISOs come from more of a technical, rather than a business, background. However, we need to be able to communicate with Senior Management, business-area leaders and users who are usually not technologists. In this talk we will look at some of the common topics CISOs need to cover and discuss how to rephrase the messages to better reach a business-oriented audience. We will discuss: How to think about security risks in a way business personnel do; How to translate technical security topics into more business-friendly language, and; How to reach a broader audience with the information security message.