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VAVI Sport and Social Club
• We run over 450 Sports Leagues and
  Classes in San Diego
   – Sports Leagues
   – Fitness + Dance Classes
   – Social Events


• Over 25,000 members (and growing!)
   – 5,000 participate weekly
Use of Social Media
• General Information

• Photo Galleries and Videos

• Event Postings and Invites

• One-on-one interaction with Members
   – Birthday Updates
   – Wall Postings

• Broadcast Updates and Blog Postings
   – Myspace Bulletins
   – Facebook Updates

• Special Offers
Goal #1 of Social Media
              Member Engagement
• Keep current + relevant
   – Constant updates to newsfeeds and inbox


• Keep members engaged and informed
   – Event invites
   – Content updates


• Get noticed by their friends
   – Photos!!!
   – Event forwards


• Gain member insights
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media
Vavi Social Media

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Vavi Social Media

  • 1. VAVI Sport and Social Club • We run over 450 Sports Leagues and Classes in San Diego – Sports Leagues – Fitness + Dance Classes – Social Events • Over 25,000 members (and growing!) – 5,000 participate weekly
  • 2. Use of Social Media • General Information • Photo Galleries and Videos • Event Postings and Invites • One-on-one interaction with Members – Birthday Updates – Wall Postings • Broadcast Updates and Blog Postings – Myspace Bulletins – Facebook Updates • Special Offers
  • 3. Goal #1 of Social Media Member Engagement • Keep current + relevant – Constant updates to newsfeeds and inbox • Keep members engaged and informed – Event invites – Content updates • Get noticed by their friends – Photos!!! – Event forwards • Gain member insights