Cause Marketing and Social Tools
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Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications
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Cause Marketing and Social Tools
- 2. Joe Waters Megan Strand Noland Hoshino #CMtools
- 3. The Strategy • • • • #CMtools
- 4. What is cause marketing #CMtools
- 6. Types of Cause Marketing • • • • • #CMtools
- 8. Active POS
- 9. PASSIVE POS #CMtools
- 10. Cause Marketing pin-ups + #CMtools
- 11. The Situation #CMtools
- 12. Bananas for monkeys #CMtools
- 13. #CMtools
- 14. Pin - up Go Bananas To Feed a Monkey $100 will sustainably plant and protect an organic banana tree and feed a family of monkeys for 5 years #CMtools
- 15. The ASK What are your Famous last words? #CMtools
- 16. #CMtools
- 17. Create Your Pinup #CMtools
- 18. Cause Marketing Facebook #CMtools
- 19. Why? #CMtools
- 20. Types of Campaigns #CMtools
- 21. Types of Campaigns • • • #CMtools
- 23. Playing in the Facebook Sandbox Word Travels It’s Not Yours. Fast Share or Go Home. There Are Rules. Change is Imminent. #CMtools
- 24. Back to Bananas • • ’ ’ • ’ #CMtools
- 25. Show Us Your Banana Bunch • • • #CMtools
- 26. #CMtools
- 27. #CMtools
- 28. Cause Marketing Twitter #CMtools
- 29. 2010: Action-triggered CM #CMtools
- 30. #SupportJapan #CMtools
- 31. #FAIL #CMtools
- 32. #Kiss&makeup #CMtools
- 33. 2011: #Hashtags CM (Brand or Cause) #CMtools
- 34. Media + #Hashtag #CMtools
- 35. Influence + #hashtag #CMtools
- 36. Cause Marketing + #Hashtag 1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas 2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE! 3. Do it now! Our Scoopers are standing by #CMtools
- 37. + #CMtools
- 38. Results • • • • #CMtools
- 39. Twitter CM Success #CMtools
- 40. #CMtools
- 41. The future of Cause Marketing #CMtools
- 42. #CMtools
- 43. Cause marketing QR codes #CMtools
- 44. Monkey see Monkey DOnate #CMtools
- 45. + #CMtools
- 46. Cause marketing foursquare #CMtools
- 47. #CMtools
- 48. Check-In Donations #CMtools
- 49. #CMtools
- 50. tevolution #CMtools
- 51. Pepsi & 7-eleven #CMtools
- 52. Ronald McDonald House #CMtools
- 53. Susan G. Komen #CMtools
- 54. Pic logo #CMtools
- 55. Helpattack! #CMtools
- 56. tisBest #CMtools
- 57. 6 7 Steps to success • • • • • • • #CMtools
- 58. @meganstrand @JoeWaters @nolandhoshino #CMtools