2. What is Location-based Service?
A location-based service (LBS) is an
information and entertainment service,
accessible with mobile devices through the
mobile network and utilizing the ability to make
use of the geographical position of the mobile
device
Reference: wikipedia.org “location-based services”
3. Why use Location-based Services?
2x
78% 94% Demographic
Younger respondents (18-
per week
at least several times
35% in the US use LBS
People who are familiar 34) are more likely to be
with LBS and used it Consider familiar with and use LBS.
LBS very
to Men have higher
somewhat familiarity.
valuable
4 out of 10
Use LBS at
least once per
USA
Consumers have the broadest adoption of
week LBS brands
Interviews were conducted online by Cross-tab Marketing Services between Dec. 13th and Dec. 22nd, 2010 among 1,500
respondents across US, UK, Germany, Canada, and Japan for Microsoft report
5. Most Popular Location-based Application
Foursquare 51%
Facebook Places 4%
Gowalla 3%
Whrrl 2%
SCVNGR 2%
via SocialWayne.com and The Location Based Marketing Association
6. Location-based Services for Nonprofits
Foursquare = Cause
Awareness and Fundraising
Whrrl = Build Community
of Interests
SCVNGR = Education and
Engagement
8. Foursquare – How it works
Download Check-in to Share your Earn points Become the
app onto places experience and unlock Mayor. Unlock
phone with friends badges freebies
Foursquare is about destination and driving
people to take action
18. Foursquare Tips
Call-to-action message
Link to website
Recruit volunteers and evangelists to add “tip” to
high-traffic locations
Use #hashtag
ROI (foursquare.com or valuevine.com/connect/)
[Fundraising] Sponsors
Social media campaign page
Foursquare tutorials
http://www.howcast.com/users/Foursquare
20. Whrrl – How it works
Download Check-in to Join Societies Make Earn Points
Recommendations
app onto places
phone
Whrrl is about finding social good in real
time with like-minded people.
Community is not a badge!
29. SCVNGR – How it works
sorry
Download Check-in to Share your Create Earn points
app onto places experience Challenges and unlock
phone with friends and treks badges
Go places. Do challenges. Earn points!
31. Goal:
#1 Learn about the Urban Ecology Center
#2 Get people outside
#3 Share their experience
32. Challenge #1
Take a photo of a
nature animal Challenge #2
Find the
Camouflage
Room and
scan QR code
Challenge #3
Challenge #4 Take photo
Answer the from
following Observation
question: How Station. See
many systems solar panels
capture water?
Challenge #6
Take a hike Earn Badge!
Challenge #5 and send a
Find the Slide Splash! and cool photo
locate boat. Type in name
of the boat
YouTube: SCVNGR Trek at Urban Ecology Center
33.
34.
35. SCVNGR Tips
Create creative challenges
Educational treks
Design badges and rewards
ROI (SCVNGR.com)
Social media campaign page
(optional)
SCVNGR tutorials
http://vimeo.com/user1364902
36. Summary
Learn the Platforms
Determine Your Goals
Establish Your Presence
Customize
Implement Compelling Stories
Engage With Your Supporters
Track and Measure (ROI)