What is brand spread and how does it move through social networks? This was the question that was answered at BCM Brisbane's What Next event at the Brisbane Powerhouse on August 27, 2009.

1. Brand Spread What Next August 2009 Brisbane

2. Social media - here to stay

3. “ Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night”. Darryl F. Zannuck, Head of Twentieth Century-Fox, 1946

4. “ I think there is a world market for maybe five computers”. Thomas J. Watson Snr, IBM Chairman, 1943

6. Welcome to the revolution

8. How do I surprise my consumers to make them want to share my brand?

9. Community & brand spread

10. The ingredients and methods

11. 1.

12. “ ... DON’T SUCK.” Jimmy Wales, Wikipedia Co-Founder, Sept 2008

13. the idea! brand know what you stand for

16. Ideas

28. 2.

31. himsy

33. opical

36. ree

39. 3.

40. The power of recommendation

44. 4.

45. Visible

47. Method for brand spread

49. 5.

53. 500,000 views 1,000,000 downloads

56. Follow us

57. Questions?