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Search Engine Optimization (SEO),[object Object],How can it help?,[object Object],What is SEO?,[object Object],Wheredo I start?,[object Object]
Search Engine Optimization (SEO),[object Object],How can it help?,[object Object],What is SEO?,[object Object],Wheredo I start?,[object Object]
Paid Results,[object Object],Organic Results,[object Object],…Free!,[object Object]
90% clicks,[object Object],10% clicks,[object Object]
Search Engine Optimization (SEO),[object Object],How can it help?,[object Object],What is SEO?,[object Object],Wheredo I start?,[object Object]
Connect with customers.,[object Object],Increase traffic!,[object Object],Find your business!,[object Object],Build web presence.,[object Object]
Search Engine Optimization (SEO),[object Object],How can it help?,[object Object],What is SEO?,[object Object],Wheredo I start?,[object Object]
Getting Started with SEO…,[object Object],[object Object],Check out the competition…,[object Object],How do people search for your business?,[object Object],Build your keyword strategy,[object Object],Be specific!,[object Object],Location, location, location.,[object Object],Optimize your site,[object Object],Weave in your keyword strategy!,[object Object],Title tags, on-page content, etc.,[object Object],Submit your site,[object Object],To directories, mapping engines, etc.,[object Object],Link building,[object Object],Build content and link back to your site.,[object Object],Ask your friends to help.,[object Object],Build your community,[object Object],Engage in social media!,[object Object],Get help?,[object Object],SEO agencies…be wary…,[object Object]
Add your business to Google Local Search, it’s free! http://www.google.com/local/add/,[object Object],Start building your keyword strategy with Google’s keyword tool. Get keyword suggestions and search traffic volume data, for free of course:https://adwords.google.com/select/KeywordToolExternal,[object Object],Not sure how to change the title tag on your website?  Check this out: http://www.w3schools.com/TAGS/tag_title.asp,[object Object],Check your site’s keyword rankings: http://tools.seobook.com/firefox/rank-checker/,[object Object],Get in depth SEO and marketing data points for every site you visit: http://tools.seobook.com/seo-toolbar/,[object Object],Sites to get you started:,[object Object],http://www.seobook.com/blog,[object Object],http://www.seomoz.org/blog,[object Object],Tools and Resources,[object Object]

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Search Engine Optimization (SEO) for Small Businesses

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Notes de l'éditeur

  1. SEO is the art and science of making your site findable! It revolves around increasing your rankings on search engine results pages for your site’s top keywords! (Describe what SEO is all about – increase rankings, build web presence, increase traffic.) SEO is not only just about optimizing your own web page, but also about building your site’s presence in other places throughout the web.
  2. Talk about organic vs. paid results, and the importance of being ranked in the top 3
  3. Talk about organic vs. paid results, and the importance of being ranked in the top 3. Maybe discuss algorithms, pagerank, etc.
  4. Need 3 to 4 graphics here that illustrate the high level benefits of SEO – these bullets are providin
  5. Discuss how all the factors come together to please search engine algorithms, and create an overall authoritative web presence for your site. Discuss pagerank?
  6. How can I distribute this to them? Should I provide an SEO fact sheet? It would be great if we could make a fact sheet about our presentation available online somewhere!