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Gerd Leonhard: Futurist Apps
1.
Social, Local, Mobile, Video...
and the Cloud - apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano
2.
mozilla.org/sopa
3.
4.
The future is
already here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
5.
Finally, the Global
Village is real
6.
Many first-time-ever issues will
need to be addressed
7.
Hat tip to
Kevin Kelly
8.
People of the
Cloud ...will expect a lot more than connectivity
9.
Maybe... the End
of PCs...? EVERYTHING is about Mobile
10.
Ads + Content
+ Apps = !
11.
Video is the
next text - and Apps are the new cable channels
12.
Content + Mobile
+ =
13.
Telecom « Media
» Telecom Source: Mary Meeker / Kleiner Perkins on Slideshare Cloud | Video
14.
TeleMedia Futures: new
roles!!! Content (Creators, Advertisers Publishers etc) Device Telcos & Makers Operators Search / Tech i.e. Media 2.0 Social Networks
15.
Get ready for
food chain conflicts
16.
Average engagement per
user Average involvement per user Average premiums per user
17.
Guess what they
will do with this $35 Aakash Tablet
18.
Radical Behavior Changes
everywhere
19.
The end of
masses? Source: thecarbonara blog
20.
€ 10 Devices.
Soon. The iSlate
21.
22.
23.
24.
The keywords FAST.
NOW. RELEVANT. ME. PERSONAL. HUMAN.
25.
‘Consumers’ are leaping -
what about your business?
26.
Disruption and Lubrication
is the name of the game
27.
28.
Disrupt yourself or
be disrupted
29.
Embrace Empowerment ;)
;(
30.
Images: Source: FastCompany.com
31.
Tell a good
story. ALWAYS.
32.
Make Sense not
Noise curation
33.
Apps: Stage Experiences!!!
Source: Joseph Pine Ted Talk
34.
Web-native, mobile and
OTT !
35.
‘Open’ is the
new default Source: Alan Moore via Slideshare
36.
Image licensed from
sevensheaven.nl
37.
“Becoming an open
business is truly challenging” Steve Rubel / Edelman Digital
38.
Obsession with Control
can be a tiny problem:) Source: ARS
39.
40.
Fluid + Feels-Like-Free
+ Freemium | Upselling +
41.
Paid with Data
and / or Attention
42.
The problem is
not the ‘pay’ - it’s the wall! Quelle:
43.
Freemium is good
*but not for everyone!
44.
‘3rd party pays’
and Branded Content will explode
45.
Advertis
ing become s Content , too
46.
Advertising 1.0 is
unsustainable
47.
Advertising = Content
Marketing = Curation Brands = Publishers Marketers = Storytellers Consumers = Participants
48.
Focus on RoE(ngagement)
not (just) RoI
49.
Be a Market-Maker
*not a market-waiter ;(
50.
Entrepreneurs: remember this!
51.
Summary
52.
53.
Gerd.fm/freepdfs
(Kindle)
54.
Gerd.fm/freepdfs Gerdtube.com
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