Sarah Carter, VP, Marketing, Actiance www.bdionline.com

1. Social Media: Security and Compliance
Workshop for Financial Institutions
Sarah Carter, VP Marketing. Actiance, Inc.
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance
Email: scarter@actiance.com
650 631 6452 (desk)

2. Agenda
Who is Actiance and @SarahActiance?
10 years ago
Why Social is Important to us in Financial Services
What’s driving Social in Financial Services
Who’s doing it right? Who should we be tracking?
What’s going on in YOUR firm? Questions to ask
Key Requirements to Drive Adoption of Social

3. Workshop
If you were FINRA, what three things would you change with regard to
10-06?
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Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

4. About Actiance
Enable the New Internet
– 5,000+ Web 2.0 apps, Unified
Communications, Social Networks
– 100,000 + Social Applications
Global operations
– USA, EMEA, India, Asia/Pacific
Market Leader
– 9 of the top Wealth Management Firms
– Top 5 Canadian banks
– 3 of the top 5 energy companies
Broadest Partner Ecosystem
– Technology alliances

5. Why am I presenting to you today?
I run social media for Actiance
I have a global remit, with varied experience
– From driving taxi’s, to taking companies through IPO, to training teams on Social Media, to
implementing campaigns, to an officer of the company.
I work with financial services customers worldwide on policies, best
practice Social Media adoption, engage with the regulators, worldwide
My name is Sarah and I’m social.
Twitter: @SarahActiance
LinkedIn: http://www.linkedin.com/in/sarahlouisecarter
My biggest challenge?

8. So why is social important to us in Financial Services?
In the USA Gen Y accounts for $2.4 trillion worth of personal income
In 2025 Gen Y will account for 46% of personal income
Source: Javelin Research
http://www.stltoday.com/business/local/article_719f49d8-15e6-5c5d-94b7-
992ab12d9f97.html?print=1
Base 26,749 online adults, USA, Source: Forrester Research, June 2011

9. What is Driving Social and Financial Services?
Sales & Marketing
Promotions
Advertising
Branding
HR & Personnel
Background checks
Recruiting
Analysts & Researchers
Information exchange
Collaboration
IT
Investigation of security breaches
Interns, Colleagues, New Hires..
Collaboration

10. e

11. On saying that…who’s doing it right?
On Facebook?
On Twitter?
On LinkedIn?
Taking it a step further?
What about individuals?
Financial Advisors who use LinkedIn?
10 Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

12. Workshop
If you had the power to change Facebook or LinkedIn to help the
industry, what would you change?
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13. So who should we be tracking?
12 Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

14. Workshop:
Which three firms or businesses would you emulate and why?
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15. So what’s going on in your own firm? Questions to ask
What is the social media policy?
Who is on your social media steering committee?
How many have a LinkedIn Profile?
What about Facebook?
Twitter?
What are the demographics of your audience? What’s the right
network?
What’s your biggest concern with Social?
14 Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

16. Speeding up the adoption?

17. Key Requirements: Social Media & Financial Services
Content: Distribution of approved corporate content
– Simple process to select and post across multiple channels
Impact: Analyze and report on content performance
– Which content is performing best? How many leads am I generating?
Network: Track aggregated engagement across social media
– How has my network grown? Which are my most effective channels? Where
are my centres of influence?
Key Contacts: Consolidated view of updates & interactions
– Not all contacts are created equal: focus on life changing events with clients
Sales Results: Integrate with backend platforms
– How has social media marketing affected my book of business?
– Feed activities in social media with backend systems
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32. Workshop
What three things would speed up the adoption in your firm or
organization?
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Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.

33. More Info?
www.actiance.com
Visit the Actiance Collateral Library at
http://actiance.com/products/collateral-library.aspx
Specific Questions?
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance
Email: scarter@actiance.com
650 631 6452 (desk)

34. Questions