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AECOM Technology Corp.
B2B Social Communications Leadership Forum

 June 28, 2011
AECOM Technology Corp (NYSE: ACM)
• A global leader:
    – Professional Technical and Management Support Services
    – Key end markets: Construction Services; Environment; Energy; Facilities; Government;
      Program, Cost, Consultancy; Transportation; and Water

• Broad range of services, including:
    –    Architectural Planning/Consulting and Engineering Design
    –    Asset/Facilities Management
    –    Design-Construct/Public-Private Partnerships
    –    Environmental Health and Safety
    –    Government Support
    –    Management Support
    –    Program and Construction Management
    –    Transportation Planning

• 45,000+ employees operating in approximately 125 countries
• $7.3 billion of revenue during the 12 months ended March 31, 2011
• Currently No. 353 on the Fortune 500
• Ranked by Ethisphere as one of the World’s Most Ethical Companies
 Presentation Title        June 30, 2011          Page 2
Current State of AECOM’s B2B Social Media Strategy

• Establish an enterprise Social Media Policy (in process)
• Start small
    – Identify easily executed products with low-intensity content
      administration needs
    – Twitter feeds, stand-alone LinkedIn page, Wikipedia entry

• Higher-intensity products include:
    – YouTube channel; Facebook

• Determine the resources needed to feed social media
  channels effectively
• Identify groups/thought leaders capable of contributing
  content and assign tasks

Presentation Title   June 30, 2011       Page 3
AECOM Corporate Twitter feed: 3,299 followers




AECOM Social Media Products   June 30, 2011   Page 4
AECOM’s Twitter Feeds

                                                    FOLLOWERS

     GovernmentAECOM (inactive)                0
       EconomicsAECOM (inactive)                48
     ProgramMgtAECOM (inactive)                 67
             EnergyAECOM (inactive)              98
                     AECOMUrbanSOS               141
     BuildingEngAECOM (inactive)                 141
                       EnvironAECOM                262
                       AECOMinterdev                346
                         WaterAECOM                 383
                       ArchitectAECOM               383
                     DesignPlanAECOM                 468
                      TransportAECOM                 481
                       AECOM (CORP)                                 3299

Presentation Title             June 30, 2011               Page 5
AECOM’s View On Our Twitter Followers

• The number of total followers is mostly irrelevant.
• Real metric should be:
    – the number of influential people in our businesses who are following
      us
    – whether any of them have included us in their own lists (and lists we
      care about), and
    – whether our content is getting re-tweeted.

• We have work to do!




Presentation Title   June 30, 2011      Page 6
How can AECOM improve on Twitter?
• Activate all our business line Twitter feeds
• Re-tweet across business lines where appropriate

• Actively engage in Twitter dialogue
• Solicit and engage influential followers
• Promote our Twitter accounts
• Promote special events regularly (i.e., webinars, speaking
  engagements)
• Showcase projects
• Create original content (i.e., not just Tweeting third-party content)
• Incorporate photos (Twitpics)
• Assign oversight of all Twitter content to a dedicated resource
Presentation Title   June 30, 2011      Page 7
YouTube: 31 videos, >10,000 views




AECOM Social Media Products   June 30, 2011   Page 8
LinkedIn: 14,160 followers




AECOM Social Media Products   June 30, 2011   Page 9
Facebook, Urban SOS: 1,377 followers




AECOM Social Media Products   June 30, 2011   Page 10
ONE e-publication: Social media tray
                                                        Sharing options include
                                                        Facebook, Twitter,
                                                        LinkedIn, and many,
                                                        many more




AECOM Social Media Products   June 30, 2011   Page 11
Top Social Media Referral Sources to AECOM.com

         Top Referral Sources – AECOM.com
                                Referral Traffic Sources - YTD   Visits  Pages/Visit    % New Visits Bounce Rate
                        indeed.com                               90,085          3.42         75.91%       72.65%
                        aecom.com                                52,764          9.55         76.73%       19.37%
                        simplyhired.com                          32,733          3.41         75.72%       72.52%
                        gulftalent.com                           19,731          7.60         74.44%       25.92%
                        ca.indeed.com                            17,448          3.05         73.84%       73.03%
                        my.aecomnet.com                          14,213          3.79         14.02%       39.54%
                        ejobs.org                                11,564          6.27         74.08%       20.84%
                        eluta.ca                                 11,100          2.83         72.33%       71.14%
                        indeed.ca                                10,568          2.89         71.78%       75.67%
                        google.com                                 8,570         3.05         78.87%       48.96%
                        linkedin.com                               7,954         5.63         58.22%       34.42%
                        recruit.net                                7,485         3.58         77.42%       62.31%
                        investors.aecom.com                        6,526         5.05         22.57%       39.53%
                        gradcracker.com                            6,085         8.45         72.36%       22.61%
                        ellerbebecket.com                          5,699         6.31         64.12%       19.37%
                        edaw.com                                   5,089         4.90         60.25%       38.30%
                        seek.com.au                                4,429         7.87         78.78%       19.30%
                        indeed.co.uk                               3,848         3.50         72.90%       67.88%
                        jobview.monster.com                        3,745         8.71         78.45%       25.71%
                        job-search-engine.com                      3,626         3.35         76.20%       71.46%
                        linkedin-api.simplyhired.com               3,187         3.46         78.00%       69.34%
                        davislangdon.com                           3,177         3.92         86.31%       48.28%
                        facebook.com                               3,057         4.13         71.34%       49.89%
                        indeed.com.au                              3,023         3.06         80.45%       72.64%
                        jobcentral.com                             2,704         3.23         72.86%       70.75%

           • Social networking sites such as LinkedIn (Likely career related traffic) and Facebook are
           among the top referring sites and should be considered for business development initiatives

Presentation Title                 June 30, 2011                       Page 12
AECOM Technology Corp.
B2B Social Communications Leadership Forum

 June 28, 2011

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AECOM - BDI 6.28.11 B2B Social Communications Leadership Forum

  • 1. AECOM Technology Corp. B2B Social Communications Leadership Forum June 28, 2011
  • 2. AECOM Technology Corp (NYSE: ACM) • A global leader: – Professional Technical and Management Support Services – Key end markets: Construction Services; Environment; Energy; Facilities; Government; Program, Cost, Consultancy; Transportation; and Water • Broad range of services, including: – Architectural Planning/Consulting and Engineering Design – Asset/Facilities Management – Design-Construct/Public-Private Partnerships – Environmental Health and Safety – Government Support – Management Support – Program and Construction Management – Transportation Planning • 45,000+ employees operating in approximately 125 countries • $7.3 billion of revenue during the 12 months ended March 31, 2011 • Currently No. 353 on the Fortune 500 • Ranked by Ethisphere as one of the World’s Most Ethical Companies Presentation Title June 30, 2011 Page 2
  • 3. Current State of AECOM’s B2B Social Media Strategy • Establish an enterprise Social Media Policy (in process) • Start small – Identify easily executed products with low-intensity content administration needs – Twitter feeds, stand-alone LinkedIn page, Wikipedia entry • Higher-intensity products include: – YouTube channel; Facebook • Determine the resources needed to feed social media channels effectively • Identify groups/thought leaders capable of contributing content and assign tasks Presentation Title June 30, 2011 Page 3
  • 4. AECOM Corporate Twitter feed: 3,299 followers AECOM Social Media Products June 30, 2011 Page 4
  • 5. AECOM’s Twitter Feeds FOLLOWERS GovernmentAECOM (inactive) 0 EconomicsAECOM (inactive) 48 ProgramMgtAECOM (inactive) 67 EnergyAECOM (inactive) 98 AECOMUrbanSOS 141 BuildingEngAECOM (inactive) 141 EnvironAECOM 262 AECOMinterdev 346 WaterAECOM 383 ArchitectAECOM 383 DesignPlanAECOM 468 TransportAECOM 481 AECOM (CORP) 3299 Presentation Title June 30, 2011 Page 5
  • 6. AECOM’s View On Our Twitter Followers • The number of total followers is mostly irrelevant. • Real metric should be: – the number of influential people in our businesses who are following us – whether any of them have included us in their own lists (and lists we care about), and – whether our content is getting re-tweeted. • We have work to do! Presentation Title June 30, 2011 Page 6
  • 7. How can AECOM improve on Twitter? • Activate all our business line Twitter feeds • Re-tweet across business lines where appropriate • Actively engage in Twitter dialogue • Solicit and engage influential followers • Promote our Twitter accounts • Promote special events regularly (i.e., webinars, speaking engagements) • Showcase projects • Create original content (i.e., not just Tweeting third-party content) • Incorporate photos (Twitpics) • Assign oversight of all Twitter content to a dedicated resource Presentation Title June 30, 2011 Page 7
  • 8. YouTube: 31 videos, >10,000 views AECOM Social Media Products June 30, 2011 Page 8
  • 9. LinkedIn: 14,160 followers AECOM Social Media Products June 30, 2011 Page 9
  • 10. Facebook, Urban SOS: 1,377 followers AECOM Social Media Products June 30, 2011 Page 10
  • 11. ONE e-publication: Social media tray Sharing options include Facebook, Twitter, LinkedIn, and many, many more AECOM Social Media Products June 30, 2011 Page 11
  • 12. Top Social Media Referral Sources to AECOM.com Top Referral Sources – AECOM.com Referral Traffic Sources - YTD Visits Pages/Visit % New Visits Bounce Rate indeed.com 90,085 3.42 75.91% 72.65% aecom.com 52,764 9.55 76.73% 19.37% simplyhired.com 32,733 3.41 75.72% 72.52% gulftalent.com 19,731 7.60 74.44% 25.92% ca.indeed.com 17,448 3.05 73.84% 73.03% my.aecomnet.com 14,213 3.79 14.02% 39.54% ejobs.org 11,564 6.27 74.08% 20.84% eluta.ca 11,100 2.83 72.33% 71.14% indeed.ca 10,568 2.89 71.78% 75.67% google.com 8,570 3.05 78.87% 48.96% linkedin.com 7,954 5.63 58.22% 34.42% recruit.net 7,485 3.58 77.42% 62.31% investors.aecom.com 6,526 5.05 22.57% 39.53% gradcracker.com 6,085 8.45 72.36% 22.61% ellerbebecket.com 5,699 6.31 64.12% 19.37% edaw.com 5,089 4.90 60.25% 38.30% seek.com.au 4,429 7.87 78.78% 19.30% indeed.co.uk 3,848 3.50 72.90% 67.88% jobview.monster.com 3,745 8.71 78.45% 25.71% job-search-engine.com 3,626 3.35 76.20% 71.46% linkedin-api.simplyhired.com 3,187 3.46 78.00% 69.34% davislangdon.com 3,177 3.92 86.31% 48.28% facebook.com 3,057 4.13 71.34% 49.89% indeed.com.au 3,023 3.06 80.45% 72.64% jobcentral.com 2,704 3.23 72.86% 70.75% • Social networking sites such as LinkedIn (Likely career related traffic) and Facebook are among the top referring sites and should be considered for business development initiatives Presentation Title June 30, 2011 Page 12
  • 13. AECOM Technology Corp. B2B Social Communications Leadership Forum June 28, 2011