2. AECOM Technology Corp (NYSE: ACM)
• A global leader:
– Professional Technical and Management Support Services
– Key end markets: Construction Services; Environment; Energy; Facilities; Government;
Program, Cost, Consultancy; Transportation; and Water
• Broad range of services, including:
– Architectural Planning/Consulting and Engineering Design
– Asset/Facilities Management
– Design-Construct/Public-Private Partnerships
– Environmental Health and Safety
– Government Support
– Management Support
– Program and Construction Management
– Transportation Planning
• 45,000+ employees operating in approximately 125 countries
• $7.3 billion of revenue during the 12 months ended March 31, 2011
• Currently No. 353 on the Fortune 500
• Ranked by Ethisphere as one of the World’s Most Ethical Companies
Presentation Title June 30, 2011 Page 2
3. Current State of AECOM’s B2B Social Media Strategy
• Establish an enterprise Social Media Policy (in process)
• Start small
– Identify easily executed products with low-intensity content
administration needs
– Twitter feeds, stand-alone LinkedIn page, Wikipedia entry
• Higher-intensity products include:
– YouTube channel; Facebook
• Determine the resources needed to feed social media
channels effectively
• Identify groups/thought leaders capable of contributing
content and assign tasks
Presentation Title June 30, 2011 Page 3
4. AECOM Corporate Twitter feed: 3,299 followers
AECOM Social Media Products June 30, 2011 Page 4
6. AECOM’s View On Our Twitter Followers
• The number of total followers is mostly irrelevant.
• Real metric should be:
– the number of influential people in our businesses who are following
us
– whether any of them have included us in their own lists (and lists we
care about), and
– whether our content is getting re-tweeted.
• We have work to do!
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7. How can AECOM improve on Twitter?
• Activate all our business line Twitter feeds
• Re-tweet across business lines where appropriate
• Actively engage in Twitter dialogue
• Solicit and engage influential followers
• Promote our Twitter accounts
• Promote special events regularly (i.e., webinars, speaking
engagements)
• Showcase projects
• Create original content (i.e., not just Tweeting third-party content)
• Incorporate photos (Twitpics)
• Assign oversight of all Twitter content to a dedicated resource
Presentation Title June 30, 2011 Page 7
8. YouTube: 31 videos, >10,000 views
AECOM Social Media Products June 30, 2011 Page 8
10. Facebook, Urban SOS: 1,377 followers
AECOM Social Media Products June 30, 2011 Page 10
11. ONE e-publication: Social media tray
Sharing options include
Facebook, Twitter,
LinkedIn, and many,
many more
AECOM Social Media Products June 30, 2011 Page 11
12. Top Social Media Referral Sources to AECOM.com
Top Referral Sources – AECOM.com
Referral Traffic Sources - YTD Visits Pages/Visit % New Visits Bounce Rate
indeed.com 90,085 3.42 75.91% 72.65%
aecom.com 52,764 9.55 76.73% 19.37%
simplyhired.com 32,733 3.41 75.72% 72.52%
gulftalent.com 19,731 7.60 74.44% 25.92%
ca.indeed.com 17,448 3.05 73.84% 73.03%
my.aecomnet.com 14,213 3.79 14.02% 39.54%
ejobs.org 11,564 6.27 74.08% 20.84%
eluta.ca 11,100 2.83 72.33% 71.14%
indeed.ca 10,568 2.89 71.78% 75.67%
google.com 8,570 3.05 78.87% 48.96%
linkedin.com 7,954 5.63 58.22% 34.42%
recruit.net 7,485 3.58 77.42% 62.31%
investors.aecom.com 6,526 5.05 22.57% 39.53%
gradcracker.com 6,085 8.45 72.36% 22.61%
ellerbebecket.com 5,699 6.31 64.12% 19.37%
edaw.com 5,089 4.90 60.25% 38.30%
seek.com.au 4,429 7.87 78.78% 19.30%
indeed.co.uk 3,848 3.50 72.90% 67.88%
jobview.monster.com 3,745 8.71 78.45% 25.71%
job-search-engine.com 3,626 3.35 76.20% 71.46%
linkedin-api.simplyhired.com 3,187 3.46 78.00% 69.34%
davislangdon.com 3,177 3.92 86.31% 48.28%
facebook.com 3,057 4.13 71.34% 49.89%
indeed.com.au 3,023 3.06 80.45% 72.64%
jobcentral.com 2,704 3.23 72.86% 70.75%
• Social networking sites such as LinkedIn (Likely career related traffic) and Facebook are
among the top referring sites and should be considered for business development initiatives
Presentation Title June 30, 2011 Page 12