Deloitte Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum

•

1 j'aime•2,007 vues

The document discusses Deloitte's use of social media for recruiting purposes. It outlines Deloitte's social media strategy on platforms like Facebook, Twitter, YouTube and describes some key statistics about engagement. It also provides an overview of Deloitte's social media-focused recruiting efforts like their Facebook career page and groups, targeted social media advertising campaigns, and a social media ambassador program. The goal is to build their employer brand and source candidates through an integrated social media and traditional recruiting approach.

Business Actualités & Politique

Social media and recruiting
Joining Leading the
conversation

John Keller
June 2011

2 Copyright © 2011 Deloitte Development LLC. All rights reserved

facebook.com/YourFutureAtDeloitte

Key stats:
- 11,400 fans
- Grows at 500+ fans per month
- 44% Female; 55% Male
- 80% are between the ages of 18-35
3 Copyright © 2011 Deloitte Development LLC. All rights reserved

The Green Room on Facebook

4 Copyright © 2011 Deloitte Development LLC. All rights reserved

Facebook groups

5 Copyright © 2011 Deloitte Development LLC. All rights reserved

Facebook advertising

All campaigns: 16 million +
impressions among
target audiences

6 Copyright © 2011 Deloitte Development LLC. All rights reserved

7 Copyright © 2011 Deloitte Development LLC. All rights reserved

Twitter – day in the life

Key stats:
- 4,340 followers
- Doubled in the last year

8 Copyright © 2011 Deloitte Development LLC. All rights reserved

9 Copyright © 2011 Deloitte Development LLC. All rights reserved

YouTube – recruitment channel

10 Copyright © 2011 Deloitte Development LLC. All rights reserved

The recruiting pipeline

Internet Employee Referrals
Internal Sourcing 146,962 Alumni Databases
Name Generation Applications External Sourcing
Job Boards Social networking

81,255 Candidates

8,000 Initial Screen Conducted

3,983 Interview –
Round 1 Conducted

2,872 Interview
Process
Complete

2,221 Offers
Extended

1,674
Accepts

11 Copyright © 2011 Deloitte Development LLC. All rights reserved

12 Copyright © 2011 Deloitte Development LLC. All rights reserved

Targeted sourcing,
branding, participation

Key stats:
-141,600 followers of our Company page
- 3,200 members of our Your Future
at Deloitte group
- 5,800 members in Deloitte US &
US India Alumni group

13 Copyright © 2011 Deloitte Development LLC. All rights reserved

Social Media requests

14 Copyright © 2011 Deloitte Development LLC. All rights reserved

Social Ambassador Program

15 Copyright © 2011 Deloitte Development LLC. All rights reserved

Drawing by A. Busetto

16 Copyright © 2011 Deloitte Development LLC. All rights reserved

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of
which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche
Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its
subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2011 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited

Contenu connexe

Similaire à Deloitte Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum

Need to market yourself or your company, product, or event without a big budget? Learn how! We’ll give an overview of how to: set up, search engine optimize (SEO), write, and promote a blog or web site with twitter, RSS, Facebook, and sharing icons; make a video at low cost and publish it to YouTube and elsewhere; video SEO; SEO basics; Facebook Pages; Google+ Pages; LinkedIn, LinkedIn Groups, LinkedIn Company Pages, and LinkedIn Answers; Q&A sites like Quora and Yahoo! Answers; and more.

Getting Started with Social Media Marketing

Eric Krock

SharePoint Conference Recap - Adoption Session

Knowledge Management Associates, LLC

SharePoint Conference Recap - Business Process Automation Session

Knowledge Management Associates, LLC

SharePoint Saturday Chevy Chase - A Tale of Two Trainers

Robert Brogan

Vanina santana sweeney

Ark Group Australia Pty Ltd

Social media it support.pptx

Pink Elephant

Das Duo Andreas Harting und Oliver Kempkens wird aufzeigen, warum es neben einigen positiven Beispielen von Corporate Accelerators auch schlecht funktionierende Projekte gibt, die oftmals auch an kulturellen Barrieren zwischen etablierten Unternehmen und jungen Startups scheitern. Weiterhin gehen sie darauf ein, wie etablierte Unternehmen sich mit „Co-Creation“ die Innovationskraft der Startups zu nutze machen und Talente an sich binden können.

Getting elephants to dance - Wie etablierte Unternehmen erfolgreiche Accelera...

Corporate Startup Summit

Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE

Symantec

Webbstrategidagarna 2011

Stephen Jio

Webbstrategidagarna 2011

Stephen Jio

In both favorable and challenging economic environments, an organization’s need for counsel, competency and analytical skill remains high. The Internal Audit (IA) function can help meet these needs through its specialization in process efficiency, fraud detection, operational quality, internal control and regulatory compliance. Deloitte’s Internal Audit Transformation (IAT) services help boards and senior executives more effectively manage enterprise risks and execute strategy by assisting organizations with protecting shareholder value and enhancing the effectiveness, quality and value received from internal audit. We have experienced practitioners and thought leaders who specialize in pressing internal audit issues. Our broad understanding of risks and areas of operational improvement — particularly the nuances of specific industry sectors and markets — can help IA functions improve their performance and operating efficiency and bring greater value to their organizations.

IT internal audit: auditing what matters

Deloitte United States

The Dbriefs Technology Executive series presents: The Postdigital Enterprise:...

Franco Ferrario

Presented at the Enterprise 2.0 Boston Conference, June 2011 Congratulations - you are a new community manager! But what does that mean? Where do you start? What are the fundamentals for success? Attendees will learn about important drivers for community success: - Goals – What are the corporate and member goals? - How to design with an eye on the goals - Communication plan – ‘What’s in it for me?’ - Governance – what are the rules, who enforces them?

Crash Course for New Community Managers

Trisha Liu

The Drastic Changing Landscape of Digital marketing

Christian Carlsson

Companies are increasingly realizing their own business results are impacted not only by their own employees, but also by the employees and individuals across their value chain. These suppliers, partners, distributors, subcontractors, resellers and customers are referred to as the extended enterprise. Investing in learning that ensures better informed and better trained employees and customers across this extended enterprise is a critical business strategy necessary to compete successfully in today's highly competitive environment. In this webinar, Lance Dublin, an industry expert and dynamic webinar leader, will discuss how to describe the extended enterprise for your organization and identify where learning can add the most value. He will review mini-case studies of organizations who are involved in these initiatives and summarize the key insights from their successes and mistakes. And finally he will identify five critical steps you can and should take to be successful in leveraging learning across your extended enterprise.

Learning for the Extended Enterprise: Leveraging Your Value Chain

Human Capital Media

How, when and why to secure planned gifts that bring real returns. Components and relative benefits of bequests in wills, annuities, a variety of trusts, retirement accounts and other planned gifts to nonprofits are described. Why nonprofit board trustees, senior managers, advancement professionals, every staff member and stakeholders can help stimulate the easiest gifts to make – planned gifts that secure an institution’s future! Roles of planned giving newsletters, seminars, financial and legal advisors, board trustees and individual visits.

Best Practices to Advance Planned Giving

4Good.org

A presentation I did on behalf of Salesforce.com for their Cloud Executive Series. It covers four immutable trends of clomosoda:cloud mobile social and data. The underlying message that the pace of change is increasing and Institutions are not keeping pace with customers and employees. It also covers opportunities with crowds and development communities with a number of real life examples. It includes results from a recent survey of HR people across Australian organisations to highlight the current attitudes to Social Media and seeks to break the myth that Social reduces productivity when the reality is that it can significantly increase it.

Salesforce execlunch

peter williams

Seven Guiding Principles for Developer Engagement

Barton George

Leverage thought leadership to build a consulting practice

Deepak Pareek

Best of Intranet Global Forum LA 2015

Prescient Digital Media

Similaire à Deloitte Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum (20)

Getting Started with Social Media Marketing

SharePoint Conference Recap - Adoption Session

SharePoint Conference Recap - Business Process Automation Session

SharePoint Saturday Chevy Chase - A Tale of Two Trainers

Vanina santana sweeney

Social media it support.pptx

Getting elephants to dance - Wie etablierte Unternehmen erfolgreiche Accelera...

Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE

Webbstrategidagarna 2011

IT internal audit: auditing what matters

The Dbriefs Technology Executive series presents: The Postdigital Enterprise:...

Crash Course for New Community Managers

The Drastic Changing Landscape of Digital marketing

Learning for the Extended Enterprise: Leveraging Your Value Chain

Best Practices to Advance Planned Giving

Salesforce execlunch

Seven Guiding Principles for Developer Engagement

Leverage thought leadership to build a consulting practice

Best of Intranet Global Forum LA 2015

Plus de Business Development Institute

Presentation: The Business of Blogging (for Lawyers) Presented by: Gene Quinn, Patent Attorney and Founder, IPWatchdog.com One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. People who will find you online are searching for answers. If you want to capitalize on this opportunity it will be necessary to provide intelligent, insightful information that the reader did not possess prior to visiting your website. Over time your job will be to provide lots of that information that ties together little by little to demonstrate that you have a deep level of understanding. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. It should go without saying, that the plan requires that you are read by others, which means you absolutely, positively cannot write like a lawyer!

The Business of Blogging (for Lawyers) - BDI 12/11 Social Media Marketing Sum...

Business Development Institute

Presentation: Content is Still King: A look at best practices for creating and distributing quality Content Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.

Content is Still King: A look at best practices for creating and distributing...

Business Development Institute

Presentation: Use Storytelling to Define Your Brand and Connect on Social Media Presented by: Tammy Mangan, Director of Marketing, Sterne Kessler Goldstein & Fox Storytelling is not just for campfires. Good stories compel action, change, even forge relationships. This presentation will cover the fundamentals of storytelling and the use of stories to create a connection with your brand and services and grow business.

Use Storytelling to Define Your Brand and Connect on Social Media - BDI 12/11...

Business Development Institute

Presentation: Combining Eyes and Ears: The Visual Search for Social Presented by: Aaron Hayes-Roth, VP of Strategic Alliances, Brandwatch & Mary Tarczynski, CMO, Ditto Labs Photo sharing on social media only continues to grow as people capture and share their passions on a daily basis. This often includes brands - but when 85% of images don’t reference the brand name in the text, how can brands and agencies accurately measure and engage with their audiences? This session will cover some of the most common use cases for social and visual measurement and explore the insights and benefits brands and agencies can gain from using social listening and analytics across visual platforms.

Combining Eyes and Ears: The Visual Search for Social - BDI 12/4 Visual Conte...

Business Development Institute

Presentation: Digital Marketing Strategies to Drive Enrollment Presented By: Jon Fox, President,Flightpath & Jon Wexler, Vice President of Enrollment Management, Fairleigh Dickinson University Jon Fox founded the agency that would become Flightpath in his Greenwich Village apartment in 1994. A veteran of twenty years of digital marketing, he is a recognized leader in helping organizations of all sizes maximize their investments across the web and broader channels. Jon is an exceptional business analyst focused on achieving measurable results for his clients. In his role as president, Jon drives the overall direction of Flightpath, oversees/guides digital strategy for a number of key accounts and works hard to develop and mentor his talented staff. Jon recently completed his 11th NYC Marathon. He lives in Brooklyn with his wife, kids and dog. As the vice president of enrollment management for Fairleigh Dickinson University, Jonathan Wexler is regularly traveling across the country and around the world representing FDU! Over the past four years, Wexler has worked to increase applications for freshman and transfer admissions by more than 65 percent — while collaborating on new education initiatives — including Silberman College of Business’s Saturday MBA Program and the University-wide Combined Degree Advantage Program. Wexler received his bachelor’s degree at Goucher College in Baltimore, Md. before completing a master’s in higher education administration at University of South Carolina. He joined FDU in 2008.

Digital Marketing Strategies to Drive Enrollment - BDI 11/19 Social Media Mar...

Business Development Institute

Presentation: People are (S)Talking: How to Get Users to Participate, Not Just Spectate Presented by: Donna Talarico-Beerman, Director of Integrated Communications, Elizabethtown College Donna Talarico-Beerman has been helping tell the Elizabethtown College story since 2010. Her past experiences in radio, newspapers, eCommerce and education thrive together in happy harmony at E-town, where she is director, integrated communications. She manages the College’s official social media channels and is editor of Elizabethtown magazine and the online newsroom E-town NOW. She also collaborates with the rest of the award-winning marketing and communications team on marketing planning, media relations, copywriting and multimedia story-telling for a variety of projects. http://www.bdionline.com/

People are (S)Talking: How to Get Users to Participate, Not Just Spectate - B...

Business Development Institute

Presentation: The Power of Social Listening Presented by: Andrew Ruder,Senior Consultant & Social Business Intelligence, Brandwatch Andrew Ruder is a senior consultant in social business intelligence for Brandwatch, one of the world’s leading social media monitoring providers, where he helps enterprise organizations develop strategies for solving business challenges using social media intelligence and analytics. A SaaS veteran, Andrew’s prior experience includes roles at companies including Cision/Radian6 and Sysomos, where he assisted both brands and agencies in implementing social media intelligence solutions. Andrew earned a bachelor’s degree in business administration from Marquette University and is a proud native of Chicago, where he lives with his wife and son. http://www.bdionline.com/

The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Ed...

Business Development Institute

Presentation: How Investors Will Communicate as the Internet Swallows Everything Presented by: Leigh Drogen, Founder and CEO, Estimize Collaboration between investors via the internet is changing the way investment decisions are made and critical research and data are sourced. In his talk, Leigh will provide an overview of how information flow between and amongst investors, companies, and the sell side is rapidly changing, the new platforms and philosophies which are facilitating this shift, and what it means for industry incumbents.

How Investors Will Communicate as the Internet Swallows Everything - BDI 11/0...

Business Development Institute

Financial Communications Society - BDI 11/06 The Future of Financial Services...

Business Development Institute

Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Kim Harmsen, Associate Vice President, Gregory FCA & Greg Matusky, President and Founder, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations. http://www.bdionline.com/

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Business Development Institute

Presentation: Social listening trends and the paradigm change in financial services Presented by: Melissa King, Social Analytics Consultant, Brandwatch Social media’s impact on the relationships between businesses and consumers has led to a defined shift in how the heavily regulated financial services sector interacts with customers. This session will address how FinServ professionals can leverage the insights uncovered via social listening tools (including ways to mitigate risk, what drives consumers’ decisions, and what motivates them to choose particular services) to make an impact, support customers, and generate revenue. http://www.bdionline.com/

Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...

Business Development Institute

Presentation: Digital Financial Wellness: The Future of Money Presented by: Mohamed Khalil, Head of Product, Data & Marketing, Moven Mobile technology coupled with data and behavioral sciences now allow for highly personalized, real time interactions that alter consumer behaviors. This talk will examine how the retail financial services model must adapt to survive this digital disruption. http://www.bdionline.com/

Digital Financial Wellness: The Future of Money - BDI 11/06 The Future of Fin...

Business Development Institute

Presentation: Bitcoin & The Sharing Economy Presented by: Nikos Bentenitis, Chair, Education Committee, Bitcoin Foundation, and Founder, CoinSimple Bitcoin is a digital currency and payment network that has attracted significant attention recently. In his talk, Nikos will briefly describe Bitcoin and a few potential applications of the technology in financial services. The purpose of the talk is to provide you with a framework that you can use to think about the Bitcoin technology in your business. http://www.bdionline.com/

Bitcoin & The Sharing Economy - BDI 11/06 The Future of Financial Services Co...

Business Development Institute

Presentation: Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a teen driver connected a CEO with his workforce and connected the workforce to the company strategy. Presented by: Stephani Gordon, Internal Communications Business Partner to the CEO, Zurich Insurance Group With an employee demographic that trends outside the ‘social’ scene, Zurich Insurance Group has achieved tremendous communications and engagement success by refreshing traditional marcomm channels with enticing storytelling, strong visual imagery, creative video and ‘social’ buzz. Stephani Gordon will share several executive communications project samples that include a strategy rap, a mobilization campaign built on the concept of graffiti tagging, and a CEO’s invitation to people to ‘walk away’ from their desks. This presentation is the story of coaching senior executives on what it means to connect in today’s world.

Hearts, Heads and Hands: How cupcakes, sidewalk chalk, and the story of a tee...

Business Development Institute

Presentation: Content is still King: A look at best practices for creating and distributing quality Content Presented by: Scott Mozarsky, President - Cross Platform Businesses , Bloomberg BNA This session will focus on best practices for creating Content that will enable marketers to achieve strong ROI in their Content Marketing efforts. The session will also focus on the elements of a multi-faceted engagement and distribution strategy that will ensure that if you build it, they will come.

Content is still King: A look at best practices for creating and distributing...

Business Development Institute

Developing and Sustaining an Effective Mobile Strategy - BDI 10/16 Financial ...

Business Development Institute

Presentation: Make Friends First, Do Business Last: Relationship Marketing Using Social Media & More Presented by: Phil Gerbyshak, Director of Social Strategy, Actiance, Inc Are you wondering how you can do social media the right way, without pushing your products and services? Do you want your company and your employees to be top of mind when people are thinking of where to go for what you offer? The key is making “friends” first, and doing business last. It's no longer enough to just BE on social media as a business. You need to be using it effectively, and you need to engage your employees to tell your stories and show you as the place to go in your community.

Make Friends First, Do Business Last: Relationship Marketing Using Social Med...

Business Development Institute

Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study Presented by: Joe Anthony, President, Financial Services, GregoryFCA Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.

The New Communications Paradigm in Financial Services: The Penn Mutual Case S...

Business Development Institute

Presentation: Using Social Media Ethically Presented by; Erin Wright Lothson, Corporate Counsel, Intellectual Property, Groupon, Inc. This segment will briefly discuss the Illinois Rules of Professional Conduct and how these Rules apply to Illinois lawyers and their use of social media. We will review common issues that arise by using social media and will cover recommendations and best practices to mitigate the risks of an ethics violation.

Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...

Business Development Institute

Presentation: The Power of Social Media: Attracting the Next Generation of Clients Presented by: Trevor Daughney, VP Marketing, Actiance, Inc The most important thing sellers can do for their firm is bring in new clients. There is a major movement of wealth a foot: from Baby Boomers to Millennials. Financial advisers and wealth managers need to shift their focus to a younger generation. To be successful, they need to change how they communicate. In this presentation, you’ll learn that: These young people are increasingly on social networks and stepping away from email. Financial firms need to adjust to this change. Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch. Empowering your sellers to use social media can help close more deals.

The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...

Business Development Institute

Plus de Business Development Institute (20)