Presentation: A Journey from Content to Commerce Presented by: Tarra Del Chiaro, Social Media Director, Guess? Watches / Sequel International How GUESS Watches built a global network of influencers to help tell their story and inspire the consumer journey towards purchase.

1. A Journey From Content to Commerce
How GUESS Watches built a global network of influencers
to help tell their story and inspire the consumer
journey towards purchase.

2. HOW GUESS WATCHES:
• Connected with brand ambassadors
• Cultivated original content
• Integrated content throughout our brand presence
• Create engagement and inspired purchase

3. CONNECT
• Find people who were already wearing our product
• Engage them in a deeper relationship with the brand
• Offer them something unique

4. Netherlands Canada S Korea UK
Argentina
Spain
One to Watch: Global Blogger Search
An international open call for fashion savvy content creators

5. GUESS Access Blog
Global Fashion Destination

6. Malliha: GUESS Access Blogger, Artist & Dreamer

8. Face2Face: Exclusive Video Series
Actual Fans Contributing Their Own Voice

9. GUESSWatches.com
Integration of Content and Product

10. Blogger Events
Integrating digital into physical

12. CONNECTING with brand ambassadors
CULTIVATING original content
INTEGRATING it throughout the brand presence
…DISTRIBUTION of content

13. CONTENT STRATEGY - FACEBOOK

14. FACEBOOK – GUESS ACCESS Blog Posts

15. FACEBOOK – STYLE WATCHING POSTS

16. FACEBOOK – PRODUCT/CAMPAIGN POSTS

17. THE RIGHT CONTENT:
• Attracts a new audience
• Increases clicks and site visitors
• Creates ‘stickiness’ with increased time on site, pages
per view, return visits
• Drives the consumer down the path to purchase

18. Thank you!
Q&A