Case Study: Johnson & Johnson Diabetes Institute® Community: Social and Safe through Focused Community Management and Moderation Presented by: Rebecca Goberstein, Associate Marketing Manager, Johnson & Johnson Diabetes Institute & Jenna Woodul, EVP, Chief Community Officer, LiveWorld Creating a social environment online requires a cultural approach -- how people express themselves, connect with others, get and give attention. This case study of transforming the Johnson & Johnson Diabetes Institute® Web site to a vibrant community for diabetes professionals addresses key success factors: * Strategic planning around brand culture, credentialed participation, and integration with other programs * The role of strong community management and programming * The importance of consistent social engagement moderation * The requirement for vigilant content moderation With clear results furthering the Institute's educational goals, this case demonstrates the effectiveness of well programmed and moderated social venues. www.bdionline.com