Tasti D-Lite - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables
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Case Study: Tasti D-Lite Presented by: BJ Emerson, VP Technology, Tasti D-Lite LLC Using Social and Location-Based Technology to Reward Brand Loyalty • Understand the opportunities for innovation in customer engagement that help drive loyalty • Identify ways of integrating conventional loyalty programs with mobile and LBS applications • Learn how to gain the insights required to deploy a successful location based marketing campaign • Discover lessons learned and how Tasti D-Lite has enabled customers to share their loyalty and location activity online • Uncover the consumer benefits of receiving tangible rewards through the social friendly POS application and TastiRewards program www.bdionline.com
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Tasti D-Lite - BDI 3/22/12 The Social Consumer 2012: Case Studies and Roundtables
- 1. Using Social To Reward Brand Loyalty BJ Emerson VP Technology Tasti D-Lite and Planet Smoothie @tastidlite @planetsmoothie @BJ_Emerson
- 2. BJ Emerson: Technology Pioneer President, A/V Club (circa 1984)
- 3. Courtesy Home Box Office
- 4. © Tasti D-Lite, LLC 2007 4
- 5. This is NOT a Strategy
- 6. Tasti D-Lite Social and Mobile Milestones Mashable’s Foursquare SNAP Top 40 QSR Applied Brands “Nearby Specials” Technology Launch Partner on Twitter Launch Partner Award and Case Study Twitter TastiRewards RSPA RetailNow Google “Offers” Business 101 Loyalty Program Launch Partner Innovative Case Study Launch Solutions Award
- 7. Before LBS © Tasti D-Lite, LLC 2007 7
- 13. 13
- 14. We used to call it stalking. Now we call it Location-based Marketing. 14
- 18. Before After
- 19. myTasti.com
- 22. 1 out of 5 myTasti.com members are allowing connections to at least one social network to enable the sharing of automated loyalty messages. Number of social networks that myTasti.com users are enabling connections to: 1 Network 63.64% 2 Networks 24.83% 3 Networks 11.54% 44.92% Network Preferences: 18.68% 36.41%
- 23. Frequency and Average Sale
- 24. Side Effects Loyalty customers spend more. Social and mobile elements offer more program features and benefits. Better visibility and connections to core customers. keyword rich social mentions influence search results Press, awards, books.
- 26. Books The Third Screen: By Chuck Martin Social Location Marketing By Simon Salt Social Networking Made Easy By Miriam Salpeter Location Based Marketing for Dummies By Aaron Strout and Mike Schneider Likeable Social Media By Dave Kerpen The Power of Foursquare By Carmine Gallo 26
- 27. Coming Fall 2012 The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave 27
- 28. Mechanics vs. Dynamics 28
- 29. © Tasti D-Lite, LLC 2007 29
- 30. Bridging the Gap
- 32. Screenscape.net
- 33. BONUS SLIDE! 33
- 35. The Moral of the Story Find out how your customers are engaging. Build systems/apps that enable them to share. Celebrate with them. Get creative with mobility. Be responsible. Think long term. Take a risk. Invest in relationships.
- 36. Thank You Email: bemerson@tastidlite.com Twitter: @tastidlite @planetsmoothie @BJ_Emerson