Presentation: The Use of Webcasting to Engage with Internal Stakeholders Presented by: Trevor Loe, Vice President, Sales, Vintage Filings, a PR Newswire Company www.bdionline.com

1. THE USE OF WEBCASTING TO
ENGAGE WITH INTERNAL
STAKEHOLDERS
Trevor Loe
Vice President
Vintage Filings, a PR Newswire company

2. TREVOR LOE
Vice President
Vintage Filings,
a PR Newswire company
Trevor.Loe@prnewswire.com
@trevorloe
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

3. PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect and engage with their
target audiences worldwide.
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

4. Webcasting Can Help
Webcasts provide a dynamic and effective platform
for communication both externally and internally
• Announce new products and services
• Provide a cost-effective alternative to traditional
training sessions
• Access new channels to make your communications
plans more efficient
• Brief staff in multiple locations simultaneously
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

5. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

6. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

7. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

8. TOWNHALLS
Executive speeches to
staff with possible Q&A
TRAINING
Cost-effective training for
staff in multiple locations
CRISIS MANAGEMENT
Quickly communicate with
staff during emergencies
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

9. November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

10. 3 Different Cases For
Using Webcasting To
Reach Unique
Audiences
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

11. A Major Utility Company in the Northeast
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

12. A Major Financial Insitution
• Monthly Training Sessions for staff at multiple
locations
• Average 10K-15K participants per event
• Questions are solicited ahead of time due to the
volume of participants on each call.
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

13. A Nationwide Non-Profit Organization
• Monthly training sessions for staff and
volunteers
• Host Monthly Online Donor Events – Private
Paid Event – URL / Password Protected
• Attendance for training and private events
continues to rise.
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

14. 4 Tips For Creating Great Webcasts
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

15. 1. Know Your Audience
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

16. 2. Keep It Simple
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

17. 3. Be Creative & Engaging
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe

18. 4. Provide a Clear Call To Action
November 12, 2013 // CASE STUDY: Content Marketing Best Practices for Law Firms to Attract New Clients
TREVOR LOE @trevorloe