Give Your Fans What They Want: How to Apply the 80/20 Rule - BDI 4/10 Visual Content Marketing & Communications Summit

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Presentation: Give Your Fans What They Want: How to Apply the 80/20 Rule Presented by: Jessica Woodbury, Social Media Manager, Alex & Ani At the end of the day, the success of a social media campaign comes down to numbers and we all want to know how to reach the largest audience and hit our KPIs. Examine how to build brand loyalty and awareness by balancing content and commerce, letting the tools and analytics do the work for you.

Business Technologie

| @alexandani
Give Your Fans What They Want:
How to Apply the 80/20 Rule

| @alexandani
HIGHLIGHTS:
#83, Internet Retailer’s 2014
Social 500
#85 Facebook & #50 Twitter,
Jefferies Report 2013
#81, 8th Bridge Social Commerce
IQ Retail 2013, Top 10 Facebook
engagement
#12, L2 Digital IQ Index 2013

Made in
America
Eco-conscious
(+)Positive
Energy
Charity by
Design

| @alexandani
Test content on Pinterest:

| @alexandani
TAKEAWAYS:
391% Growth Facebook
114% Growth Twitter
Fans show up every day at 7 a.m.
Top-performing consistently
Apply across channels

| @alexandani
DISCOVERIES:
Number of fans who tag each
other
40 stores in 18 states & sold in 30
countries, shared internationally
Discussions how they “needed it”

| @alexandani
DISCOVERIES CONT.:
People started responding with
their own positive affirmations
Built a community of positivity
Search #motivationnation and see

| @alexandani
RESULTS:
Contest ran for 2 weeks
1200 email addresses
2000 submissions

| @alexandani
APROACH:
Be authentic, grateful
and personable
Make your fans the star
Engage with everyone

| @alexandani
RECOMMENDATIONS:
Invest in tools to analyze success
of visual content on Facebook and
Twitter

| @alexandani
RECOMMENDATIONS CONT.:
Use tools to test visual content on
Pinterest, Instagram and Tumblr

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