1. 1 Inside What Authors Should Know International Association of Culinary Professionals Annual Conference | Portland, OR - 2010 Presented by Barnaby Dorfman Founder & CEO barnaby@foodista.com 206-255-5242 The Online Cooking Encyclopedia Everyone Can Edit © 2010 Foodista, Inc.

3. 15 Years Building Large-Scale Consumer Web Businesses

4. 7 Years at Amazon.com, Most Recently as VP of Search Technology Division

6. Advantage Program

7. Print on Demand

8. Marketplace

9. Kindle

10. Kindle BlogsIt’s almost all Self-Service!!

11. Own Your Detail Page You Can Manage/Effect: Pictures & Video Search/Look Inside the Book Book Description Author Info Sales Rank Kindle Availability Tags Browse Categories So You’d Like To & Listmania

12. Areas you can control & effect

14. Customize Your Amazon Author Page All your titles Photos Biography Tour dates Blog feed

16. Listmania/So You’d Like To

17. Short URLs/Twitter/Facebook

18. Search & Browse

21. 1 % click = 1,000 Referrals

22. 10% Buy = 100, and

23. If average sale = $25

24. Sales= $2,500