This document provides an overview of measuring website traffic and how search engines like Google work. It discusses key metrics like monthly unique visitors, page views, and bounce rate. It explains that Google uses over 200 factors to determine search result relevance, with PageRank still being a core factor. PageRank is determined by the quantity and quality of links to a site, so linking from blogs and using widgets can help improve it. The document notes it takes a significant amount of monthly traffic, like 100,000 unique visitors generating 500,000 page views, to earn meaningful revenue from online advertising.

1. 1 Search Engine Optimization, Building Traffic & Social Media International Food Blogger Conference Seattle, August 27-29 Barnaby Dorfman Founder & CEO barnaby@foodista.com The Cooking Encyclopedia Everyone Can Edit © 2010 Foodista, Inc.

3. MBA, Dartmouth College

4. 15 Years Building Large-Scale Consumer Web Businesses

5. 7 Years at Amazon.com, Most Recently as VP of Search Tech. Division

8. Compete.com

9. Quantcast.com

10. Google Adplanner

12. How Google Determines Relevance Google claims to use over 200 factors to order search results: “Pagerank“ is still at Core

13. Pagerank: Google Maps All the Links Pagerank 9 Your Blog Pagerank 2 Pagerank 5 Pagerank 6 Friend’s Blog Pagerank 1 Links to your site & pages = authority

14. (Almost)Every Link to Your Website HelpsImprove Google Pagerank Commenting on other Blogs UrbanspoonSpoonbacks Foodista Widgets These don’t help: Site with “Nofollow” links (Wikipedia, Twitter, Facebook) Spam Sites (Can actually hurt)

15. Quick Demos Google Webmaster Foodista Widgets

17. 100,000 Monthly Unique Visitors

18. 2 Visits per Month

19. Average 2.5 Page Views per Visit

20. Equals500,000 Pageviews/Month